- Hi, everyone.
It's Neil Patel here for another Q and A Thursday.
I'm here with Adam from Viewership.
- Hello, everyone.
- And this week's question is...
- This one if from Trending America's News Collection,
that's a very long handle on YouTube,
"Hi Neil, can you share how to generate traffic from Quora?"
- So, this is actually funny because Quora banned me--
(chuckling)
and they banned me for something
that they should have never banned me for, so.
- Damn you, Quora. - I hate you for that, Quora
but they eventually let me back in two or three times.
They banned me, let me back in, banned me, let me back in,
banned me and then they let me back in
and then they stopped banning me.
- So you're in?
- I'm in now.
- You're in, alright. (chuckling)
- I'm in now unless they changed people again.
- Okay.
- So, let me tell you how to get traffic from Quora
and you'll also find out how I got banned at the same time.
- How to not get banned. (chuckling)
- Yes, so the first way to generate traffic from Quora is
you go and you look for every single person
who is asking questions related to your industry
and you answer them.
Now, what we did was, I started--
- Wait, could you explain what Quora is before
- Yeah, go for it. - For people--
- Why don't you explain Quora?
- Well, I don't know Quora as well so.
(both laughing)
- You do that, please.
- Yeah, so Quora is a Q and A website
where people go and ask questions on any topic.
If you're just curious randomly,
"Hmmm, how hard is it to be an Olympic athlete?"
You can ask that question on Quora
and you'll get Olympic athletes and other trainers
to respond to you or you can ask a question like,
"How do I rank on page one of Google?
Or who are the top marketers in the world?
Like you can literally ask any question you want,
"How to cook an egg?"
- What's the meaning of life? - And someone will respond.
Yeah, what's the meaning of life.
Whatever you want, there are no rules,
just ask what ever you want.
- Cool.
- So, now that we got that out of the way,
it's a really popular Q and A site,
one of the most popular sites on the Internet,
and the way you get traffic is you answer questions.
So, you do searches on Quora
related to key words within your industry,
you wanna then go and answer each question.
By answering each question, you'll build up authority
and you'll grow in popularity.
That's what we first started doing, that was our first test.
We didn't generate any traffic but we're generating branding
and that did generate some leads but not enough.
The next strategy we used was "Hey, this isn't scalable,"
so instead of answering questions with y'kno, me Neil,
writing responses to each and every single one,
we're like, "Wait, a lot of these questions
"I've already answered through my blog post."
So my team, which knows my content,
they went and they took blog posts
and they took the snippets or the excerpts
that were very relevant that answered the questions,
link to them, or not moreso linked to them,
they took it, they put them on Quora
and they linked over back to the blog whenever it made sense
and that strategy worked amazingly well.
But, Quora kept banning us saying we're plagiarizing content
from neilpatel.com--
- You're plagiarizing your own content, of course.
- Yes and then we're like, "We're not,"
and then they let us back in
and they kept going through that process
but then eventually they realized
we weren't plagiarizing content
'cause they have so many people
and that strategy worked really well.
But what we found that works the best is
copying and pasting content from your blog
that already answers a question and linking back.
Plus, adding in unique content just for the Quora audience,
it doesn't have to be a lot, like just a few sentences,
you combine both of those, link back
and you do that consistently, you'll get a ton of traffic.
Now most of you are probably trying to figure out,
"Hey, how do I get a lot of up votes?"
The key isn't to be popular on Quora
to get a lot of up votes, we tried gaming the system,
telling people on social sites to upload our stuff,
what we learned the best strategy is
you just go find the most popular questions,
you go look at the best answers,
you give a more in-depth answer than that,
you also link over to your site when relevant,
don't shove it in, the link,
and you'll naturally just get more up votes
than everyone else and you climb to the top.
That's the strategy to get a ton of traffic from Quora,
works well,
you're not gonna make millions of dollars from Quora
and if you don't wanna take the time responding
or taking your blog content and repurposing it on Quora,
you can just do ads on Quora, that works as well.
It's not the highest ROI but it works,
it works better to drive more content awareness
than driving direct sales from Quora
but you can also do the pay for play model.
- Yeah, I feel like I don't know Quora as well
but I certainly know communities
and I just find with a community,
it's just the more you give, the more you get.
And when you spam and I mean, my company has forums
and things like that
and sometimes we get spammers and what happens?
We want them out so if you can add value, legitimate value,
and obviously Neil wasn't spamming,
he was actually giving good value,
just not the way that they wanted.
If you give good value, you get that juice in return,
they'll give that to you so,
something to keep in mind with any of these community sites,
even on YouTube comments, anything like that,
y'kno on Neil's channels sometimes we see people
leaving links just to spam and try to get traffic.
- Every day, like I go through, moderating the comments
and the most common one is a group of people,
I don't know who they are,
talking about this Instagram tool to get more followers,
like that's the biggest spam comment that we get on YouTube,
not on Facebook or anywhere else, this is just YouTube.
But, yeah, no one wants a spam so it's like add value,
if you don't add value, you're just gonna get blocked,
deleted and people aren't gonna put up with you.
- Right.
- So, that's it for this week's Q and A Thursday video.
If you have a question
that you want us to answer on next week,
leave a comment below, we'll do our best,
maybe you'll get included, either way,
I'll respond to your comment below
and if you enjoyed this video, like it comment, share,
tell other people about it, subscribe to the channel.
Thank you very much.