It is crazy to say, but I have been an entrepreneur for over a decade now, and
I have gone through many failures, many mistakes, many blunders in my time as most people do. But in
these last six years, things have really escalated and skyrocketed, and my business has now done $30
million in revenue, and we've been able to impact people in 47 different countries all
over the world by helping them share their unique genius on a global stage through online programs.
Now, my mission with this channel is to simplify success for you and ideally help you avoid a
lot of the mistakes that I've made. And so I want to help you build a peaceful, purposeful,
and profitable business. And if that's exciting to you, be sure to hit that like button so you
can reach more people in the algorithm and be sure to subscribe for new videos every single week.
So taking it back to 2016, 2017, which is when I generated my first million in my business,
and at the time I had gone from this burnt out, exhausted, constantly stressed out,
constantly on a hamster wheel, trying to find next client, consultant and manager, working
in the marketing space to being able to create a business that really could run on autopilot and
make a way bigger impact without that income and impact ceiling that I kept running into.
So this is the business plan that I used and the steps I took to go from that burnt out,
exhausted version of myself to being able to create a business that really did serve
a greater purpose and also allowed me to enjoy my life while also building a business. And if
you feel like you're in that place right now where you're burnt out, frustrated, exhausted with your
business, I've created a free guide for you. It's the 10 steps to scale your skillset and
10X your impact without trading time for money. And grab your free copy at the link below in the
description. All right, let's get into it. Number one, create a duplicatable strategy.
So one thing that I noticed as I was working with clients throughout the years is that I
would deliver basically the same strategy over and over and over again, and it was always the
starting point of how I would help people grow their brands and grow their businesses,
leveraging marketing tools and social media. So one day it kind of hit me, well, if I keep
repeating the same thing, there must be a way to package this process and to make it accessible
to more people without me having to constantly guide people through it. It isn't necessary to
do that a lot of the times because if you are solely responsible for a business's success
and for them implementing a strategy, a lot of the times they're going to take that, you're
going to do the work, and then they're going to forget all about it and not implement it moving
forward, which is a lose-lose for both sides. So I realized there was a level of accountability
to packaging what I had and duplicating the process so that these companies could
actually implement it for themselves. So by really identifying those processes or those strategies
or the things that you find yourself repeating often or relying on often to create a result,
oftentimes there is gold lying directly in that. And what that allows you to do is recognize how
you can create true scale in your business. Because scale means that your output, your
expenses, your energy, your time, your effort, it stays the same while your income, your profit,
your cash flow, your revenue increases. So for example, when I was a consultant, I was for the
most part paid on retainer or I was paid by the hour. As I moved into this model of being able to
really duplicate the process, it became something where I was able to charge a higher amount because
I was more so selling the outcome of what I was providing rather than selling my time.
So working in that setting where you really are trading time for money, there are only so
many hours in the day. You can't possibly work with all the people who want to work with you,
and you can't create a bigger impact outside of the allotment of hours that you're able
to do that in. This process is really the first step to being able to clone
yourself and create that level of scale in your business. And I'm going to talk even further
about how you package it in just a second. Step number two in the business plan and in
this model was I really had to hone in and narrow my focus on the clients who were getting the best
results because I was working with clients all over the map. I was working with authors,
massive corporations, people in the tech space, healers, like everything in between, you name it.
And I had to really identify not just what they did, but also who were these clients that were
actually doing the work, getting results and super happy with the process. I wanted more of those
dream clients. I wanted less of the clients that felt like almost mini bosses. I did not become
an entrepreneur so I could have a million different bosses. I became an entrepreneur,
so I get a great freedom and I could have that autonomy, which I'm sure you
do as well. So what I've noticed in I identifying the ideal client is that it's
not just a surface level thing. You really have to get granular with it. I've now helped nearly
3,000 people do this and package their expertise to serve a specific client so they can truly
create scale. Because when you package your expertise, you have to remember that each
person coming in needs to be at a very similar starting point in order to achieve the result.
Because if everyone's at a different starting point when they're coming in,
you have to customize to them and it gets you back in that cycle of trading time for money. So
getting really hyper-specific on what I call the three factors, which is one specific ideal client,
one specific place on their journey where they're most ready to do the work, invest time,
energy, and money into getting results, and where they're most dedicated to achieving an outcome.
And the third factor is what is the specific desired outcome that they're seeking that you
can provide to them? Getting hyperfocused on those three things allows you to create
scale because then you know exactly who you're speaking to, exactly who you're targeting. And I
said this before, when you're targeting everyone, you're targeting no one, and it keeps you super
stuck and not able to grow your business. So when you know exactly who you're targeting,
they become magnetized to you, and it's very easy to identify who's going to be the dream client
that's going to do great and rave about what I do and who's going to be the nightmare client,
who's not at the right place to really receive what it is that I can do for them and is going to
be complaining and just a headache to deal with. Knowing that allows you a lot more peace in the
business and allows you to grow with a lot more ease. And if you want more detail on that, I
have a whole video on finding your ideal clients. You can check that out at the description below.
Step number three, package your skillset. So I dove into this a little bit in the prior steps,
but to really make it simple, when I say package your skillset, what that means is creating a
program. It's creating a duplicatable, repeatable version of what it is that you are good at and
what you're an expert at. So the structure of what that looks like is quite simple. You start with a
curriculum that you lay out to get your client to their desired outcome. And then from there,
it's delivered via on-demand delivery. So it means that it's done through pre-recorded
videos and guides, PDFs, et cetera, whatever's necessary to support your client in achieving
that outcome without having to rely on your time. And then the third piece is having support and
built-in mentorship. So having specific office hours or business clinics as we like to call them
throughout the week, which could be once or twice a week where you sit down with your clients. It is
done in a group setting, but you're able to speak to people individually to answer any questions,
get them past any hurdles, and that's where you can do a little bit of customization if
they really need you to go deeper on pieces of the strategy. But a lot of your clients will be able
to achieve the outcome without ever actually needing to speak to you, but you're there if
they need you. And then you also have a private community where all of your members are inside of
that, which creates incredible accelerated growth and accountability because everyone can learn from
one another and you can see how fast or how slow everybody else is going through the process.
And it really creates a sense of motivation and a little bit of competition, which is healthy for
people to get the results that they're after. And when it comes to packaging your skillset, there
is a lot of information out there on creating an online program or other types of business models.
What I've found is I've tested almost everything to date, and I have found that one program,
one ideal client, and one message is really the key to creating a business that's super healthy,
super focused, and super impactful. So you're not what I call horizontally scaling, which means that
you're trying to serve multiple different people at multiple different places on their journey with
multiple different offers, which requires more fulfillment, more marketing, more sales structure,
more demand, more of your time, which defeats the entire purpose and it doesn't
ever allow you to grow past a certain level. So it's kind of like getting into that same
cycle of working in a one-on-one setting where you just can't smash that income or
impact ceiling. Number four is focus on accurate audience building and ownership. So the most
valuable asset that you have in an online business and really in any business is a list. What I mean
by that is an email list. You don't own YouTube, Facebook, Instagram, TikTok, anything. You don't
own these platforms. And the algorithms have changed so many times that that's just the proof
you need to know that you don't own them. They could change it a whim and completely destroy your
business. It's happened so many times. So you need to focus on building an audience that you own,
which is your email list. And having an accurate audience. Oftentimes people think, I just need to
build an audience to have a successful business. That's not true, and you actually don't even need
a big audience to have a successful business. It all comes down to what are the necessary numbers
that you need in terms of how many clients you need per year, and then you can kind of
reverse engineer how many people you actually need on your list and in your community.
So growing an email list from day one is vitally important. And this can be done in
many ways. When I was first getting started, I just created a free PDF checklist. I would
have people sign up after my YouTube videos. It started to build my list really quickly because
people were finding my videos and then they were going, well, I want to download that thing too
because that's going to help me even further. So then I started having this really hyper-targeted
list of people who wanted even more from me. And that was what eventually led me into being
able to create this really profitable audience that I could then serve and deliver a program
to. And they were primed and ready and really, really wanted it. So it created a ton of security
in my business and a pipeline of people who were going to eventually buy at some point
and invest at some point because they'd been nurtured and I provided so much value to them.
Number five, create an autopilot traffic source. So YouTube is my favorite platform. It's no
secret. I've been on here for quite a while. And same thing as everything else. I don't
really focus on building a big, huge, massive audience on this platform. I'm super focused on
accuracy in who I'm serving. What is so beautiful about YouTube is that it is a search engine. So
I look at it in the sense that if I can show up everywhere that my ideal client is searching on
this platform, then I am just going to be showing up in front of new people every single day,
which only further builds out that audience on my email list of potential clients.
And that has been the most powerful part of growing my business in a way that is really
simple because I'm not having to do extra work. My videos are doing the work for me every single
day. I have videos that are like six years old that generate 200 leads a day for me for my
email list. So really important to remember that you can have platforms like Facebook, Instagram,
TikTok, et cetera, but they're more of a push platform and what I call an on-demand platform.
It requires your effort to show up in front of people, whereas with YouTube,
you make a video and if you make it in the right way, that video is then going to show up in search
results suggested and browse results for the ideal client that you're serving, and they're going to
discover you. And that's more of a pull marketing in the sense that you're magnetizing people to you
without constantly having to create new content. I only ever really create one video a week, and
that's served me very well in building a business that, like I said, has done multiple eight figures
at this point. And what that also creates for your business and why it's so powerful is that it's
warmer leads and it's hotter traffic, meaning it's people who are intentionally searching for the
solution that you provide to the problem that they have. So they're already at a place where they're
like, I need help. I need this thing. Oh, my gosh, I just found this person on YouTube. They solved
the problem. That's the person I want to work with. It builds so much trust and so much loyalty
versus other platforms where things just kind of show up in their feed. YouTube is all about
intent marketing. People are on this platform to look for help and support. And as an entrepreneur,
what are you? You're a problem solver. So you can show up everywhere your client is looking.
It's free advertising all day every day. Number six, probably the most important
thing because without this, you have nothing as a business owner. Use social proof to scale. So
what I mean by that is so many people just focus on, I hope my program works. I hope it sells. You
have to get proof as soon as you possibly can, and you have to focus on what is actually happening
for your client when they enter your program. If your clients aren't getting results, your program,
your business is not going to last very long. So you have to make sure that your program is
focused on getting people results. Like I've said a million times before, people do not
pay for information. They pay for transformation. Nobody has time to just intake more information.
People give you their money, they pay because they want results. And most importantly, they want to
save time in getting those results. So your job as the business owner is to focus on how can I create
the most efficient curriculum for these people to get the result that they're seeking so that
I have happy clients? And what to happy clients do? They tell more people about your program that
organically creates this flood of people that only want to work with you and it positions you as an
authority. So ask your clients for wins. Ask them to share their progress. Screenshot those things,
get video testimonials, interview your clients. The more social proof you have,
the more scalability your business has. Number seven is love your metrics. I will
admit I was not a big data person in the beginning of my business, which it didn't help me at all.
I've become a data nerd as I have grown my business, and I know how vital it is to the
health of my business and the sustainability of my business. So there's really some central metrics
that you need to focus on as a business owner. And they are traffic leads, clients, client results,
revenue, cash collected and profit. Being hyper dialed in to these metrics
allows you to know how many leads exactly do I need, which allows you to take your foot off the
gas and not be constantly creating content. You probably need a lot less leads than you think,
and it's going to make your content a lot more intentional in how you create it because you
only are going to serve the people with your free content that you actually know you want
to help with your paid content. So it allows you to create a lot less and generate a lot more. I
actually have a whole video on that where I talk about less content, creating more sales, and you
can again find that in the description below. So this is what I call the hamster wheel of
doom for entrepreneurs. It starts with being a generalist and not really knowing how you're
serving people or who you're serving, which leads to creating random social media posts online,
which creates more content creation because nothing seems to be working. And then finally,
a full calendar, just being busy doing busy work, demanding clients, no space to think,
innovate, or grow. And it just keeps you on this constant loop of working yourself into the ground.
And that is no fun for anyone, especially you. So by following this business plan and following
these steps and focusing only on the things that actually mattered to allow me to stop
trading time for money, it allowed me to generate that first million. And like I said, that's only
grown exponentially since then. And my business doesn't look that different than these steps that
I just laid out today because what I've found is success lies in simplicity and subtraction.
I don't do all of the things. I'm not on all of the platforms. I'm not constantly creating
content. I'm super intentional about what I do and who I work with. And I'm very focused on knowing
the necessary numbers of who I do need to serve in order to achieve the amount of impact that
means the most to me, and to be able to create a business that's super healthy and work with a team
that I absolutely love. So it does allow for that peace, profit, and purpose in a big way. And I
got off the hamster wheel. I stopped working with clients individually. I was able to create proven
systems. I was able to build a business that runs on autopilot, and it really has been life
changing, and that's why I'm on such a mission to do this for other people. And I've been able to
help nearly 3,000 people to date do just that. Like I said, if you're in that space right now
and you want to get off the hamster wheel, I've created a free guide for you on the 10 steps to
scale your skillset and 10X your impact without trading time for money. It's my bulletproof
business plan. So make sure you grow up your free copy at the link below. If this is valuable for
you, I would love to know in the comments, where are you currently in your business and what is
your biggest struggle right now and what are you hoping to do with your business? And if
this was helpful in some way, let me know. That's my love language. So I look forward to seeing your
comments and chatting with you there. And be sure to hit the like button. We can reach more people
in the algorithm. Subscribe for new videos every week, and I will see you in the next one. Bye.