Hello everyone! Welcome back to dopinger.com YouTube channel. I'm Hande.
Today, I'm gonna discuss how to do keyword research and the things you should
consider when researching.
If you want to make money on the internet, you should know how to do SEO
or have enough budget to hire a professional SEO team.
Or you can do SEO like a professional.
How is that gonna happen?
Just keep watching, here we go!
Today, SEO is inevitable in the digital world.
Keywords are the path to success in SEO.
Without them, all of your work would be useless.
That's why people wonder how to search for keywords.
The first thing you should to is to determine your target audience.
Before you start searching for keywords,
you should ask yourself what your objectives are to develop a strategy
for your marketing campaign.
The target audience is the most critical factor
before creating a marketing strategy.
Focusing on the keywords that your target audience
is searching for can save you time, and you can achieve success more quickly.
So consider your target audience's approach to your products and services and decide your
keywords this way.
One other important point is that if your
object is a local plan or not.
If you have more of a local plan, you have to narrow down
your research and focus on your local area.
Each keyword has a search volume. If you use a research tool, you will see keywords with
a massive volume number. You may think that using these keywords will be great for your
website to rank higher, but is it?
Keyword types vary according to your business field. Let me explain competition keywords
first.
The keywords with the highest volume are not always the best option. When using a keyword
with a high volume, the rankings get harder because so many websites are using the same
keyword. These are competition keywords. For example, let's say you're selling books.
The keyword book has a high volume, that's why, in this case, it would be easier to rank
higher with those that have lower volume. So you can narrow down your range.
And this brings us to long-tail keywords, because you'll need to use a long tail keyword
to narrow down. If you need more information about long tail keywords you can watch our
related video right there.
Some keywords get higher volume according to the season. If your business offers seasonal
products or services, using these keywords will come up very handy. For example, the
word 'airbed' can get a higher volume when summer comes, and the swimming season starts.
It can be said for specific days and holidays as well.
Another type of keyword is regional. With SEO tools, you can do keyword research specific
to a location. For example, Google Keyword Planner is a good choice for this. For example,
if you have a local business like a cafe or carwash, you should search for regional keywords.
You shouldn't underestimate the importance of regional keywords. If your local business
can show up in the local queries, it means that you are getting somewhere. Yet, when
your business ranks in the first place of these queries, you are the most successful.
This way, you can even get the chance to promote your business outside of your area and expand
your borders.
When people search for something on the internet, they have different intentions. You should
know those intentions to get the right keywords for your web pages. So, let's talk about query
types now.
One of the most common and popular queries is informational searches. These are searches
made for learning the answers to questions. For example, the searches starting with 'how
to' are very popular, and keywords that include those questions can get very successful.
let's move on to direct or navigational queries. In this type of query, people usually want
to visit a particular page on the internet that they know. It can be websites, social
media platforms, etc.
And let's move on to transactional queries.
In this case, people search for tickets for
planes, trains, or buses by typing their direction only. For example, New York to Barcelona.
When searchers do this, they let the search engine to suggest alternative ways to get
where they want. If your business is about travel, finding the right keywords can help
you a lot when people make these types of queries.
And, commercial queries can be for shopping or
B2B actions. For example, 'vacuum cleaner prices' can be a commercial query. Again,
if your business is selling products with fixed prices, your choice of keywords can
put you in the right place of these queries in Google searches.
There are alternative SEO tools that you can search for keywords for your content. Let's
take a look at some of the best tools that can help you.
The first tool is Ahrefs. Ahrefs is a great tool to find keywords. It
is handy for finding out the keywords of your competitors. You can use the Site Explorer
feature of Ahrefs to see the organic keywords of your competitors. You can also use the
Keywords Explorer feature to search and discover new keywords along with their volume and CPC values.
And let's move on to SEMRush.
It is a tool that is heavily focused on keywords.
Just like Ahrefs, it shows the volume and the CPC value of certain keywords.
You can use its Keyword Magic Tool feature to discover keywords related to your search.
Or you can use the SEO Content Template feature to find the competitors' keywords. This feature
also includes the average text length of your competitor web pages. It is pretty helpful
when it comes to creating organic content.
Let's move on to Google Keyword Planner.
Since we are looking for keywords to rank
higher on Google, the search engine helps us find what we need. If you are in the SEM
business, you can search for keywords when creating campaigns in Google Ads. Of course,
it would be time-saving. Google Keyword Planner is completely free.
And yet, you can only use it when you are setting up an ad campaign on Google Ads. It offers
services such as finding keywords that can help you reach people regarding your products
and services. Or getting search volume and forecasts for your keywords that you are already
using. Overall, it is an excellent tool to use for SEM.
Alright, that's it for keyword research today. If you enjoyed this video, or learned anything,
please leave a comment and hit the subscribe button. If you need more information about
keyword research you can check out the description box and go to dopinger.com. Thanks for watching
and have a wonderful day.