so today we're going to be discussing how to create the perfect pitch to a
potential clients I will share with you some useful tips and tricks that will
land you more clients as a graphic designer
today's tips are not necessarily in a specific order
but first up let's talk about money now when a potential clients has approached
you or maybe you've approached them you're obviously gonna start talking and
engage in the discussion about the project the client needs you to work on
as a graphic designer one thing you really need to avoid is
bringing up money into the conversation early on this is a huge huge turnoff to
many people because it's kind of like a red flag and it gives the wrong
impression so I would suggest that you don't bring up the budget or money in
any sense until you properly solve the idea of your services and the project
workflow efficiently but of course if they do ask about the cost on the budget
of your services then it's okay to discuss things then but don't be too
keen and too eager to talk about money too early on you don't want to seem or
come across as greedy or focused about money because a client wants to feel
that you are professional and you're focused on what they want which is an
effective design solution
the second technique to get more clients is a polar opposite to the first point
because this relates to what you want to add at the very start of your pitch
rather than at the end so in a short an a tactful way you need to add in your
strengths and the points that are going to really prop you up as a professional
in the minds of the clients so if you've designed something for a fashion label
it'd be a good idea to mention that near the beginning of the pitch maybe you've
been working in the industry for 10 plus years which will mean that you have a
lot of experience and a lot of knowledge and that's going to instill confidence
to a potential client so I would mention that as well now if you're someone with
little to no previous clients you're going to need to be able to explain your
skills and show them off so make sure to use terminologies relevant to those
skills so you do come across as someone who knows what they're talking about
one thing that quite a few people do is to make wild claims or set unrealistic
goals to their potential clients they do this in the pitch as to kind of WoW the
clients but when it comes down to the actual project itself they're going to
fall short because their claims and their predictions will way beyond the
skills or the allocated time frame this could be something such as promising a
design by certain dates that ends up being completely unrealistic or
promising a huge amount of work vulnerability now you want to be
realistic and honest to your potential clients and then as I have said before
to over deliver on your benchmarks and your goals for the very first project
that you work on now if you go ahead and make wild claims then things are going
to fall short during the project and the client isn't going to want to
work with you again in the future and they're surely going to speak poorly
about you to their friends and other associates which is certainly not
something you want as a graphic designer
so the fourth technique to gain more clients via your pitch and initial
discussions is to reply swiftly this is especially important if a potential
client has reached out to you first so you need to send that email or that
phone responds ASAP this not only shows that you're attentive and active for any
kind of project but it prevents them from reaching out to more designers
before you they most likely aren't going to be waiting around for one person to
get in touch over a period of days in most cases they will simply move on to
the next designer because let's be honest here there was a lot of us out
there so also after you've started your
back-and-forth discussions try and reply as quickly as possible and let them know
which time zone you live in so they know when to expect your replies and your
responses so the fifth technique today is a neat way to not only show your
potential client exactly what you're all about but it's a nice way to show off
your design skills too so let's take an example where a person has come to you
for a logo design and they've asked about your ideas on how to approach the
project one really cool thing to do is to have a neat and a ready graphic
design that shows your design processes step by step this could be a simple PDF
that you send them attached to an email and I feel this technique is really
useful because they can save it on to their devices in a computer and the
clients going to know exactly what to expect from you throughout the entire
project also if you do spend a bit of time on the design itself you can look
really neat and professional and you only need to design it once and just
save it on your computer and send it to any potential client that you intend to
pitch to and do remember guys if you want to keep learning about how to get
more clients be a better freelancer or just skills as a graphic designer in
general subscribe to my channel for weekly a graphic design content like
measurement videos on social media if you haven't done already and of course
until next time design it for you today