Hey guys,
it's Alex here from Alextooby.com and welcome back to my YouTube channel in
today's video.
I wanted to show you my foolproof method for setting up Instagram,
shoppable posts and tag on your account.
Probably seen these before they're clickable tags that you can add to your post
or story that take people directly to that product that you're selling.
This is a fantastic feature for all product sellers and something that should
definitely be taken advantage of because Instagram typically doesn't allow you
to link to anything outside of your bio.
So I did make a tutorial on this topic back in 2019,
but the process has changed slightly. So I figured I'd update the tutorial.
I've also updated the blog that goes along with this video.
So if you prefer to follow the steps in written form,
then go ahead and check out the link in my description box below speaking of my
description box, I have a couple other goodies down there for you,
including a link to my free Instagram masterclass,
where I share 10 Instagram secrets.
You probably haven't heard before and a link to checkout story blocks,
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the link in my description box below. All right. So first things first,
when it comes to setting up Instagram shoppable posts,
you need to have a few things. Number one,
you must sell a physical product. Instagram,
unfortunately is not allowing digital product sellers like myself who have
courses or downloadable guides to use this feature. However,
I think I may have found a work around. So if you're curious,
leave a comment below and I'll make a video on my findings to you must be in one
of these countries in order to use the feature. Three, you
need a Facebook business page.
The products you'll be tagging will be pulled from a product catalog on
Facebook,
which is why we need this and why we'll be switching back and forth between the
two platforms as we progress through this tutorial. Number four,
your Instagram account must be a business profile.
If you've checked off all of those things that then now we can get started.
The first thing that you need to do is connect your Instagram account with your
Facebook page, to do this, navigate to your profile,
click edit profile,
then select page from the public business information section. From here,
you can connect to your Facebook business page.
Now note that if you don't see this,
you might not actually have a business profile.
So be sure to switch to one by going to settings account and click the switch to
business profile button next,
navigate to facebook.com backslash commerce dash manager. From here,
you can click on the blue ad shop button.
If you have products already on an e-commerce platform like Shopify,
then click the sync, a partner platform button on the right.
If the platform you use is here, then follow the steps that they provide.
When finished, you can go back to facebook.com/commerce-manager,
and you should see your catalog here. And then you can skip to the next step.
If your e-comm platform, doesn't show up as an option,
then head back to the main page and follow the next steps.
First you'll choose where you want your audience to check out.
Be advised that if you choose checkout on Facebook,
you will incur fees for anything that you sell.
So it's best to have your audience checkout on another website instead
then choose a which page you want your shop link to remember,
this should be the same page you connected to your Instagram account.
Then you'll be asked to create a catalog. Give it a name.
This isn't too important. So just name it something simple. Then click next.
Add your website. URL. Agree to the terms and click finish, set up.
You'll then be directed to the commerce manager from here,
select catalog on the left-hand side and click items.
If you sync to your products with your e-comm platform, they will display here.
If not select add items here, you'll fill out all the details,
upload photos and set up price. Once you have your products in your store,
or going to head back over to Instagram, click the hamburger icon,
select settings, then business. And from here,
you're going to click on the blue set up Instagram shopping button.
Then you're simply going to follow the steps.
The final page will ask you to submit your shop for review.
So once you've done that,
you'll have to wait up to a week to see if your store has been approved or not.
So assuming you meet the criteria outlined on this page,
you should be approved quickly when your shop is approved.
You'll notice that the business page has changed slightly.
Now there is a shopping tab second from the top.
So go ahead and click that and you'll be able to see your catalog and your
products. And now when you go to upload a post,
you'll see an option to tag products. Similarly, when you create a story,
if you select the sticker icon,
you'll see the product sticker where you can do the same. So there you have it,
an easy step-by-step process to setting up Instagram, shoppable tags,
Facebook and Instagram are changing all the time.
So some of these pages that we visited today, or the menus on Instagram,
may change in the future, but the steps should remain the same.
If you have any questions,
just leave a comment below and please don't forget to like subscribe and hit the
notification bell. So you never miss another video!