We're going to do some of my favorite stuff today right here on the Six Figure
Mastermind. I'm going to give you a peek on my screen on how to actually compose an
email through MailChimp. Stay tuned, check it out.
Hey, let's talk mass mailing.
Now if you're in business for yourself, you've probably grown a bit of a list
which is a consumer list, a customer list, however you want to put it and you need
to contact him, you need to be able to send emails out to your people and so
how do we do that? You know, you've got your standard email platform which could
be Google, it could be Yahoo, it could be Outlook or whatever you're using and
most likely with that system you're not able to send several bulk emails out
every single day and I know with Gmail specifically you can send up to 500 out
a day and if you need to send, if you've got a list that's you know, 1,200 people
or 5,000 people, if you've got a list longer than 500 and you need to send
emails out to all of them, you're pretty much in trouble with Gmail so that's
why you need MailChimp. You know, there's lots of different mail servers out there.
I'm going to talk about MailChimp today because it's the one I use and it's
really great for beginning business people because they have a free platform
where you're able to send more than 500 emails out a day, you can send
thousands of emails out to thousands of people and you probably won't need to,
don't get spammy on me but you've got an option to not only get the emails out
there but MailChimp actually gives you lots of information
on the back end that none of the Gmail or Outlook or Yahoo affiliations or
programs, they won't do that for you, MailChimp will. So you'll be able to see
lots of information about how many emails were opened, how many clicks you
have, how many people were redirected to websites, what they're looking at, you've
got this AB split test you can do and in our other videos, we're going to go
really in depth into everything you can do with MailChimp but let's get
started just today looking at what it looks like to actually compose an email
so if you actually look at my screen right here, you're going to see,, "Good morning
Marianne! We're ready to start off your day with some amazing emails and stats
and recommendations." and you'll see a little bit of my back end
list but let's just start out with actually composing an email. Now
MailChimp, they call these campaigns and email is a campaign to the MailChimp so
you're going to create a campaign, that's what you need to do to brand new get
started, okay. So once you click create campaign, it's going to take you to this
amazing really cool template set up. Now you don't have to know coding, you don't
have to know HTML or C++, I don't even know all the codings out there, I don't
even know what they are but neither did you, you don't need to know them to send
really cool quality emails so let's create this email and we'll just walk
you through the guide process, okay. MailChimp is really great about creating
a very user-friendly interface so I'm going to walk you through that
user-friendly interface to get your campaign out the door. Okay, so we got to
decide first. What do we want to do? Do we want to create an email, create an ad or
create a landing page? Today we're going to walk through creating an email so
let's go ahead and click that and get started.
Now your campaign name, remember with MailChimp campaign and email, they're
synonymous, they're interchangeable. You want to keep your subscribers engaged by
sharing your latest news, promoting online of products or announcing in a
bit. Your campaign name is something that you're going to want to be very specific
on so you remember exactly what you're sending out to your emails and when
you're going back and looking at the data, you remember what the email
contained without having to go in and look at the entire body of the email.
So today we're going to do test campaign
for Six Figure Mastermind. Make sure you spell everything correctly, that's
always handy. Okay, begin. Click begin, it's going to take you to a brand new page, we're
going to decide who we want to send this to, where we want it to appear that it's
coming from, what's the subject line for this campaign, remember the name of your
campaign and the subject, 2 different things, okay, and then the content of your
email so let's decide who we want to send this campaign to. If you're using
MailChimp, you should have already uploaded your email list either with a
CSV format or sometimes you can set up MailChimp to just let talk to your
email and auto upload all the emails for you so
once you've set that up and again you can check out our other videos on how to
do that and you'll be able to add these recipients right here so if you click
add recipients, you can then select from your list who you want this to go to. Now
MailChimp is so cool because you could actually divide up all of your emails
into lists so maybe you have an event that you put together and you have
everyone that came to that event set up in a list, you can email just that list
if you want or maybe you have a list of everyone that lives in a certain
demographic geographically or you know lifestyle-wise, you can submit your
emails to talk to just that list so you can pick a list here for this, we are
just going to talk to, let's talk to our workshop. We have 503
people that came to our workshop so I'm going to choose that list. Now you can
segment this, let's check this out. You can segment this list to new subscribers,
active, inactive, potential, recent, first-time customers, repeat, female, male,
under 35, 35 and older, this is a new feature put together by MailChimp to
help you get more centralized in your list. The more specific you are, the more
effective your email campaigns are, okay. So I'm just going to say all subscribers on
the list for this test,okay. Personalize the "to" field. What's this? You
can personalize the "to" field by putting in their first name, their last name
first and last name or custom. You know, if you have a list where not everyone's
name is included on your list, don't use this feature because if you don't have a
first name, it's going to show "Hey, F name." and no one wants to be called F name or
L name or whatever it is so if you know that you're missing some of the first
names on your list, don't use this feature, okay. You can always do a custom
one and you can say, "Hey there." That's pretty safe albeit impersonal so bottom
line is get all the names for the people on your list, you just want to have
everyone covered, okay. For this one, we're just going to be very general. Okay, from who
is sending this campaign, this is very very important, it may be
obvious to you that it's coming from you but it's not always obvious to your
customers. I mean think about it, how often in your email do you check and you
know make sure that you know of where all the emails are coming from and how
how many of those people do you recognize and remember? You don't always
do that so be very very clear. So you can change this is coming from. I own another
photography business that's the old name for it so I would say this email since
it's an email for the Six Figure Mastermind test would be coming from
Marianne DeNovellis at and you can change who the email comes from too, okay.
You can say sixfiguremastermind@gmail.com. Now it's a real email address,
it won't take it if it's not a real email address, make sure it's legit, okay.
Alright, save that. Boom, that's done. Subject, what's the subject line for this
campaign. Now there's a really really important aspect to remember when it
comes to subject lines and always think of it as yourself as a consumer
when you're thinking of subject lines. What do you want to open when you
see your email? Does it does include emojis? Does it include a question? Does
it include you know, there's a whole spectrum of great subject lines
that you can look up and in fact, we'll do a video on how to create a great
subject line for your email but you know, just pick one pick one for this and
remember that your readers aren't going to read your entire subject line if
it's really really long so it does give you a preview text on what your subject
line will actually look like and of course you want your subject line to be
relevant to the body of your email so if I put this in there, it's going to have
to relate to the body of my email. Something cool that I found online, some
new idea that I put together, some new concept that I read it from a book or
saw at a seminar. I'm going to be sharing that with them in the body the email
because my subject line pretty much says I will so that's just good customer
relations right there so I'll put little ellipse in there. Okay, how do I do a
good subject line? MailChimp also gives you some support, there emoji support,
emoji characters are well supported in many client emails especially on mobiles
but they don't show up everywhere so you'll
be able to use MailChimp to kind of define which emojis you want to use in
which emojis you kind of won't want to use because it'll just show up as a
little box if you put that in your email that's not supported. Okay, so that's going to
show up, we're in a happy place here, preview text. This snippet
will appear in the inbox after the subject line so this in preview text, you
can use it, you don't have to use it, preview text could look like I could say
I went to my 57th seminar and found an amazing idea, okay. Maybe that's your
subject line, just make it cohesive, make it coherent, alright. Cohesive and coherent,
here we go. I'm going to click Save that. Now get never guess what I found out, your
preview text won't always show up depending on if you're on desktop or
mobile, whoever's using desktop or mobile so make sure that that preview
text and the subject line text aren't dependent on each other. They may not see
that preview text, they may only see the subject line so make sure the subject
line isn't dependent on the preview text, okay. Then you're going to get into content.
Now this deserves its whole other video so make sure that you check in and watch
for our content building but this is just the basic walk through. You do want
to have great imagery in there, great photography in there
but this is the custom tailoring that MailChimp provides, okay. So you can do,
you can want to sell a product, make an announcement, tell a story, follow up,
educate, pick any of these things or you can just pick a basic template and pick
one with you images. I always recommend sending an email with images
every single time because it's just visually appealing, okay. You can pick
your columns, you can pick your full width or you can just send a simple text
email. Again, I would always recommend something with a picture because that's
just eye catching, it's appealing, that's what people want to see, okay. So you can
pick again one of these products right here, you can pick one of the basic
templates today, let's just pick the pick the first basic template. You're going to
fill this template in with pictures and text and content, you can drop an image
that you have on your computer or you can browse and use one of their stock
photos you know, for this demonstration, I've got some several images that I've
sent out for clients so it's going to save my images from previous emails, let's
just you know pick something pretty over here. Okay, so this is a an image that I
shot during a photo shoot from a designer who is designing wedding
invitations so you know, I would obviously, this is going to be very
specific to that. I could use this image to promote something or I could use this
image to just be a stock photo, maybe I'll write something about writing
letters in here, okay. In the body of my email, I'm going to click this edit symbol
and then I'm going to actually edit on the right side of the screen so you can
design everything in here, you can design your style, your font, your size, all of
these things centered, justified, left, right, all of this is in there, you can
even attach links if you want to do that using this little HTML right here, you
can link to other websites using this little tag right here to link and you
can see you know, this already has one built in, you want to delete that and
start over so you just you know, take a moment,
highlight the whole thing and delete what they have, you can highlight
the entire thing here, okay. It's going to auto-format so just you know be aware
that you'll have that to work with. Okay, so test email. Here's the cool thing that
I learned at the seminar, it was really amazing blah blah value value.. Okay, now
this email may or may not have a call to action, that's up to you. At the bottom of
this email, you're going to have social media links. If you have those social
media links in your email, double-check and make sure that they're sending
people to your actual social media link so if you don't have a Twitter account,
you better delete that feature, okay. If you don't have a Facebook page, you
better delete that. If you don't have a website, you better delete that. If you do,
put your links in this text box right here, okay.
Make sure the link is filled up, make sure the link text is filled up. Link
text could just simply say, join our Facebook community and so on. So double
check all of those. Again, you double check every box, okay, this copyright. If
you send it as it is, it's just going to send this text, copyright, courier, lists
company, all rights reserved, okay. Clean this up, make sure it's clean top to
bottom in your email okay so sometimes I'll just delete this. Something that
your email absolutely has to have is a unsubscribe button, that's just common
courtesy in the industry and MailChimp really likes it when you do that so make
sure you have the unsubscribe, keep it in there okay and MailChimp will take care
of your unsubscribes for you, it'll make sure that you're not sending emails to
people that have unsubscribes you know, if for one thing you know, it's just good
customer service to not send emails to people that have unsubscribe from your
list. For another thing, it just avoids any hairy situations, okay. So we're going to
double check our email top to bottom here, you can view this email in your
browser if you're ready to go. If you're happy with it, save and close, okay. Then
you're going to save and close this whole portion and move on to the next page so
you've got your content, you've got your "to", you've got your from. Okay, with a free
version of MailChimp, they are going to add a MailChimp badge to the bottom
of your email just be aware of that and you've got your connection with Facebook
and Twitter, you got your tracking and settings all set up here, you can go in
and edit those but now comes the special magic time, okay.
It is time to send this campaign. You click the send button then it's like got
this little monkey hand that's like, all nervous and sweating and is it time to
send my campaign, okay. You can, I'm not going to click send this now because this
is a test you know if I send this to my workshop list they're going to be, what
the heck are you doing? But once you click this send now button, that's the
moment of truth, that email is out there, it is ready for the public to see, ready
for the public to open and MailChimp's going to track all of your data and all of
your information and we'll walk through how to do that in another video, we're
going to show you all things MailChimp but
stay tuned, check in with your MailChimp you know, be aware of this, keep your
finger on the pulse of your emails and go back in and follow up and make sure
that your people are getting responses. You know, MailChimp can do an
autoresponder for you as well or I can just have it simply sent to your current
email box and you can reply to people that way
so that's basically it, sending an email with MailChimp is very simple, MailChimp
has a great interface to use, it's free on most levels and it always has a very
reasonably priced upgrade for you if you need to send out more emails than
MailChimp has available. I hope you enjoy it.
Feel free to re-watch this over and over and over again with as many emails as
you need to compose, just go ahead and fill us in in fact, drop a comment below,
tell us your favorite feature that you've discovered on MailChimp. We'll see
you tomorrow.