Type Google into Google and you begin to get an understanding of the scale of the firm
that now underpins so much of the way our world runs - and the insane extent of its
construction activity.
As you might expect, the tech-giant now has hundreds of locations worldwide and has been
snapping up office space at an astonishing rate in recent years.
But that’s nothing compared to what it currently has on the go.
From canopy-covered campuses and sprawling data centres to timber high-rises and even
whole city neighbourhoods, this is a construction spree that only the likes of Google could
pull off.
But get beyond the scale and you see that it’s not just a big company spending big
bucks on its buildings.
The firm is using its immense influence and resources to construct in a sustainable way
that promotes cohesiveness and in some cases even grows communities.
Google is cleverly using its might to show the whole world what good construction can
look like - and it’s time everyone paid attention.
It’s a search engine, a map, an email system, a cloud server, an incredibly honest and brutal
restaurant review guide, the owner of YouTube and a handy translation tool - and it’s
spent $30BN on property in just the last three years.
You could argue that yet more of its cash going on buildings is not exactly noteworthy,
but what Google is doing with its latest round of projects is pretty extraordinary, especially
under the current circumstances.
In just the US - and just in 2021 - the company is investing more than $7BN into new offices
and data centres. That’s despite the pandemic that’s seen countless firms scale back on
their workspaces and even Google itself impose remote working until at least September.
$1BN is being spent in San Francisco Bay alone and new offices are coming online in Atlanta,
Washington DC, Chicago and New York - in some cases snapping-up prime real estate that became
available during COVID-19.
There’s also a wave of new data centres in Nebraska, South Carolina, Virginia, Nevada
and Texas, boosting the capacity of Google’s growing Cloud business, and helping to power
all those internet searches on everything from sourdough bread recipes to Kim Jong-Un
- both of which were top worldwide trends in 2020.
The firm’s data centres are increasingly run more efficiently and on carbon-free power
as part of its push to be fully “carbon-free” by 2030.
While little is known about many of these smaller developments so soon after their announcement,
the work underway in Silicon Valley is definitely no secret.
Now finally nearing completion after years of construction are the Charleston East and
Bay View projects close to the company’s Googleplex headquarters - both designed by
Bjarke Ingels Group and Heatherwick Studio.
Covering an area of more than 55,000 square metres, Charleston East is described
as Google’s first truly bespoke office building.
It’s set to host about 3,000 employees and is dominated by a huge aircraft-hangar-inspired
catenary roof that forms its main structure.
Each section of the canopy is covered with customised PV panels that will generate around
four megawatts of power.
The surface also collects rainwater and almost three million gallons is expected to be reused
on the site each year.
The office below is like a masterclass in the modern workplace. It emphasises flexibility
and team working and is arranged over an open floor plate that’s made up of multiple stepped
platforms.
The whole thing can be adapted and reconfigured as needs change and there’ll no doubt be
some ball pits thrown in to achieve optimum tech-company vibe.
Just a few hundred metres to the east, the Bay View campus will offer a similar design
and layout, but across three buildings.
Located in an area of wetlands, they’re each designed to integrate with their natural
setting, while new pathways for walking and cycling will help make the area less car-centric.
Work could also be starting soon on Google’s massive new campus in the adjacent neighbourhood
of Sunnyvale, which was approved by the City Council in May 2020.
Extending over more than 90,000 square metres, the complex will have two large terraced buildings
with ramped roofs that link together in a zig-zag shape.
Designed to promote activity and maximise space, these allow workers to travel between
levels by walking, cycling or rollerblading, because apparently some people still do that.
There are also plans to turn it into a mixed-use development in the future, where people live
and work - that’s all part of Google’s growing commitment to housing which we’ll
come onto in a minute.
Also in Sunnyvale, another new five-storey Google office will become the first mass timber
building in the area.
1265 Borregas Avenue will have wooden beams and walls, as well as a dynamic wood facade
for controlling the amount of heat within the building.
In total it is expected to generate 96% fewer carbon emissions than a steel building and
its goal is to be LEED Platinum - that’s the highest rating that the US Green Building
Council offers.
Described as a pilot project, it’s expected to pave the way for more mass timber buildings
from the company in the future.
Google’s extensive foray into construction is not all about it’s offices and data centres.
In fact, it’s its work beyond these areas that is much more impactful and intriguing.
Take housing for example. The tech-giant has committed to a further $1BN in housing across
the San Francisco Bay Area and plans are now in place to repurpose over $750 million of
the land Google owns here as residential housing over the next eight years.
That’ll result in at least 15,000 new homes for people of all different incomes - not
just the company’s wealthy execs - and will help to address a huge housing shortage in
the region, especially of the affordable variety.
San Jose is one area set to benefit most from the scheme.
Currently suffering from the worst housing-to-jobs ratio of any major US city, Google is planning
to bring 4,000 new homes and some 20,000 workers to San Jose through its new Downtown West
development.
Crucially, around 1,000 of these homes are being set aside as affordable housing but
as we know that word ‘affordable’ can have a loose definition.
Approved by the city’s council in May 2021, the phased masterplan will see nearly 700,000
square metres of further office space built, along with hotel rooms, at least ten parks
and a performance area.
The aim is for the district to be fully net-zero and it’s likely it will be powered by a
microgrid and encourage sustainable modes of transportation.
Construction could get underway as soon as 2022 and estimates for the project’s total
duration range from ten to 30 years.
Google agreeing to pay a $200 million community benefit package proved to be key in securing
the deal. That money will ensure existing residents are not displaced and that they
can compete for jobs at the company.
It’s a nice gesture but Google made it in-part to secure their development.
In fact, the tech-firm hasn’t always been that popular here.
In 2019, campaigners demonstrated against the company, claiming that the flow of highly
paid Google employees to the area had pushed up house prices.
It’s not the first time that the business has seen its apparent immunity from obstacles
wear-off as it enters the difficult world of urban planning and construction.
In 2020 it cancelled a smart city project in Toronto by Sidewalk Labs - a Google affiliate
company.
The idea was for a new 12-acre district of the city featuring high-rise wooden buildings,
self-driving cars, tunnels for autonomous delivery robots and much more - all great
things speak to the future of construction and how we’ll live.
The problem was it would also be teeming with sensors for gathering data and many feared
the information would then be sold onto third parties, raising huge questions about privacy.
While that project might have been a mistake, otherwise there’s plenty of positives in
Google’s current build strategy.
As well as maintaining its focus on employee wellbeing, there’s an emphasis on energy
saving, sustainable materials and on properly integrating with local environments and communities.
Under the biggest of spotlights for corporate-social responsibility and in an age where many employees
now expect their employers to be on the right side of global issues they care about, you
could argue that Google has little choice but to approach construction like this.
But even with that said, the example they’re setting is undeniably impactful.
Yes, a budget of billions and top architects made all these projects possible, but they
stand as prominent case studies to us all as we plan our world and prepare to build
the future. Perhaps we should ask ourselves: what would Google do?
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