- In this video, I'm going through some different tips
on how to supercharge your YouTube channel
to not only make it grow,
but also on how to make awesome videos
that people actually care about.
Let's get into it.
So I'm here in Thailand
with the one and only Mr. Levi Allen.
- How's it going?
- He's gonna drop some tips for you as well in this video
but got a guy that's chatting with me.
What we're going through
is some different things that's gonna really help
you supercharge your YouTube career.
And me and Levi have actually put together a workshop
all about this that's happening in December.
So if you guys wanna do this kind of thing
in person with us,
I'll put a link in the description where you guys
can hang out with us for a few days
and really just focus on creating awesome videos
and creating videos that get views on YouTube.
Now guys, if you're new here, my name is Jeven Dovey.
I do filmmaking tutorials.
I do a lot of YouTube training style content.
So make sure you hit that subscribe button
and turn on those bell notifications
so you don't miss one of these videos.
- Our friend from earlier was inviting us back next year
but he said maybe I should shave and I said why?
And he said, "'Cause Thai people,
"it's polite to have shaved,"
and I said well, I'm Canadian, we're lumberjacks.
He said, "So you're a monkey?"
It's like, not quite (laughs).
- So my first tip is create for one audience
and so when you have a channel
that has a bunch of different audiences,
when you put out a video,
you're gonna hit different groups of people
and you're not going to grow your channel overall.
It's gonna really hurt you in the long run
so you want to focus on one audience.
Who is your target audience when you're creating
and focus on videos for that audience
versus trying to just create something
across the entire spectrum
and my second tip plays right off of the first
because you want to collaborate with other creators
that have similar audiences.
So I'm here in Thailand with Levy
and we both do filmmaking content
so it's natural for us to do a collab together
because we're gonna have a lot of crossover in our audiences
and people that haven't seen me before
are gonna come check out my channel and vice versa
from me to his channel.
- Oftentimes the audience will be really grateful
for finding out about a new creator
that they're already prepped to like
but they just didn't know existed.
- There are so many creators out there
so find the ones that are in your niche
that have similar audiences
and that's gonna really help you grow your channel
and I'm just gonna plug our workshop one more time
because you guys should come hang out with us in Joshua Tree
as we do a filmmaking YouTube workshop.
- Just trying to demystify the process
of making great YouTube content.
I think a lot of people just overthink it
and we just want to get an awesome group together,
inspire each other
and just go forward with a better skillset.
So probably my favorite tip is make stuff
that people would miss if you didn't make it.
It's easy to get caught up in your head
and trying to think how can we make this video perform well
and just get stuck in what people are searching for
but if we forget to make videos
that we would actually enjoy watching,
who's to say that other people would?
We take for granted the fact that we made a video,
we think that earns a right for people's attention,
but what if we actually made stuff
that they would miss if we didn't make it?
That for me has been a really grounding tip,
just through my life,
when I start getting caught in the rhythms
of just trying to make videos that perform well.
Just try and remember,
let's actually make stuff that people want to watch.
- Now another massive tip
that's really helped me explode my growth
is that create content that is similar to each other.
So do this in the form of series
or just create similar style videos
that really play off of one another
because what happens is when you have one audience
and when you have videos that play well with each other,
YouTube's going to start suggesting your content
on the other videos,
especially when there is a process, a sequence.
So if you have a series and you're sending people
from video one to video two to video three to video four,
YouTube is now going to start automatically other audiences,
similar audiences, Levy's audiences, into video one
because they see that trajectory
and they know that it's building more watch time
for the viewer and if you can build more watch time
through this kind of sequence,
YouTube's gonna start suggesting your content.
That's really how you get into suggested.
- A really helpful tip and the most meaningful one
for growing my channel is make stuff that answers
the questions that people are searching for.
Just make stuff that's helpful.
And we can get in our head about this
and think who are we to be the teachers on this topic
and we worry for those that are bigger than us
that those are more experienced,
we worry what they will think
about us teaching on the topic, but the truth is,
the people that are more experienced
and have larger audiences
probably aren't thinking about you anyways,
so why not share something that can be truthfully helpful
for someone who doesn't know as much as you do.
You can always be helpful to someone.
- So something that's really helped me
is this idea of moving forward and stop tinkering.
For me, I get wrapped up in my head
and this happens all the time.
I'll just think through things too much
and just tinker and play with and edit for too long
or just kind of focus on an idea for too long
and it really hinders you.
So what you have to do is force yourself to just go create
and this also goes to your old videos
so if you have a bunch of videos
and you're like, well maybe I can make this perform better
by replacing the thumbnail or the title or the description,
or I need to change this link or I need to do that.
All of that takes time
and all of that is just tinkering with your channel
rather than actually creating new content
that you can learn from.
So yes, there is a time and place for you
to potentially go back and relook at some things
but what I want you to focus on
if you really want to grow your channel and move forward
is actually move forward.
Create new videos and just learn from those
and keep going rather than always thinking about
what's happened in the past with your older videos.
- I think a common misconception about growing on YouTube
is that if you could only get a shout out
from a large YouTuber that would change everything
but the truth is the YouTubers
that are at a similar point in you in growth
or in their trajectory or their experience
of actually running a channel
are probably the best people to collaborate
and do projects with because you're all at the same level
and a rising tide is gonna raise our ships
so don't look at people
that are a lot further ahead than you
and go hey, they can just bless my channel
and it would all be easy from that point on.
Think rather, how could you collaborate with others
that are actually very similar to you and at a similar place
and you'll be surprised
where you all get five years from now.
- And with that, if were to get a shoutout
from a massive creator,
it might actually hurt you in the long run
because what happens is you're gonna get this huge wave
of audience, potentially.
It doesn't always happen like that,
but you might get a big wave of people coming over
but those people don't care about you.
They care about that big creator
so if your audiences aren't similar,
if your content you're creating is not similar,
then all those people are just going to not watch
your content and it's going to hurt your channel.
So go back to what I was originally saying at the beginning.
Work with creators that have similar audiences
and finding natural partnership.
Don't just try to get a shoutout
or don't just try to boost yourself.
It doesn't work like that.
- Sub for sub is a bad idea.
- Yeah, no sub for sub.
Stop doing that in the comments.
A huge thing that plagues creators
is creating because they have to not because they want to.
If you're just focused on spiking your growth,
then it's going to hit you on a completely different level
and you're gonna not enjoy the process of creating anymore
so if you start getting sponsorships,
you start getting free products
and all you're doing is all these products
that you don't actually care about,
eventually you're gonna stop creating
'cause you're over it, you're just done
and so you have to play this balance
of do things that you're passionate about
and don't get wrapped up in all the numbers all the time,
'cause you know what?
Your audience will feel it and when you actually care
about the content that you're creating,
you're gonna find the right audience
that's actually going to care about that content.
- Audiences love it when you actually love what you make.
They're really perceptive to if you're forcing it.
So just stop doing the whole acting thing
and just truthfully try to find what do you love to make
'cause if you're gonna grow an audience,
they really enjoy if you actually love what you do.
- Yeah, so passion over profit.
Profit will come eventually.
- Yeah.
My next tip is people notice consistency,
they don't notice announcements
and what I mean by that is if you have a project
that you care deeply about,
don't be shy to share about it often.
Don't be shy to ask people to share it
because oftentimes we get a little upset
if we have something that we really poured our hearts
into and nobody saw.
We just blame it on well, maybe it didn't perform well,
but truthfully, people won't notice
if we only talk about it once,
so don't be shy to talk about it often.
So we're pumped about this workshop in December,
so come join us.
It's gonna be an incredible time.
- Something that's really big
is to just be yourself on camera.
When you try to put on this persona
or when you try to be someone else,
your audience is gonna feel it
and it really comes down to an audience
wants to connect with you
and if you are just being who you are
and putting yourself out there,
I mean yes, you have to bump up
your excitement a little bit.
You have to put a little bit more out there
when you're actually creating content
to make it interesting,
like if you're just kind of boring talking about stuff,
it does get kind of boring, but be you.
Have your personality
because that's really gonna shine on camera
and people are going to attach to you
so connect with that person on the other side of the camera.
- The B.S. meter is really strong on YouTube.
People can tell when you're acting.
- Yeah, for sure.
So guys, if you want to see some more videos
on how to grow your YouTube channel,
check out the video right here
and hope to see you guys in Joshua Tree for our workshop.
It's gonna be a ton of fun.