hi I'm Philip Van Dusen I'm going to
share with you 15 trends in graphic
design for 2018 now trend is really
important for entrepreneurs and small
business people because using trend and
utilizing trend is a way to keep your
brand appearing contemporary to your
customers into the marketplace into your
competition and for creative
professionals and designers
understanding and being able to
recognize trend and utilize trend is
even more important because you have to
be able to provide it to your clients
and customers to show that you are
up-to-date you're paying attention and
you're giving them the best design
that's the most contemporary and it's
going to benefit your clients brands so
with that let's jump right into it okay
trend number one disjointed text
disjointed text is a really interesting
visual take on photography and that is
truncating the letter forms so it
becomes a very kind of abstract take on
the letter forms and so it's a great way
to kind of bring text into a design but
keeping it illustration 'el and keeping
it very much of a kind of a design
element rather than something that you
read trend number two is brightness so
using a lot of really bright garish
color it has a kind of eighties feel the
type of color that's being used but it's
super bright super neon and it's
juxtaposed with opposing colors trend
number three is glitch this is one of my
favorites I'm seeing it everywhere and
it's hasn't I haven't seen it a lot in
past years but it's definitely showing
up a lot now and that is an imagery that
looks like it's being kind of
transformed or broken up by some sort of
digital errant interference so I think
glitch is a really cool technique trend
number four is color Channel color
Channel is a really cool looking trend
it's if you took some imagery and you
broke out all of the colors CMYK or RGB
and then you took those channels and
overlaid them with a level of
transparency to each other it's a really
cool technique and I'm seeing it both in
text and also in imagery trend number
five is sliced text so sliced text is a
little like disjointed text but it's
more like whole words are being sliced
with an exacto rather than individual
letter forms being
truncated in some way and it give us a
level a kind of a feeling of collage to
a certain extent and also creates a lot
of visual interest when you're only
using typography trend number six is
integration integration is one of my
favorites integration is where you take
fonts or letter forms or number forms
and you integrate it very closely with a
photograph almost like the text and the
photograph we're living in the same
physical space there's a really kind of
interesting way that they're inter woven
with each other like they're really
physically with each other rather than
laying on top of each other so
integration is a really cool trend I see
out there and in one I think that a lot
of people a lot of creatives can
leverage in really interesting ways
trend number seven is liquid-liquid is a
really kind of interesting take on
typography and it makes use of visual
highlights that you see when you see
liquid pooling and it gives it a sense
of kind of a 3d effect you can either
use liquid in a very 3d way or you can
use liquid in a very flat way like that
ampersand with the cutout paper or the
word liquid on in the lower part in the
center there's a whole lot of ways that
you can address the liquid trend trend
number eight is font as illustration so
using a font or a letter form or a
number form as illustration element in
and of itself either creating a face
like the parentheses in the exclamation
point on the right or the head of a swan
on the poster for Black Swan using a
font or letter form is a way to create
illustration is a really fun and
interesting trend trend number nine is
ikana fication ikana fication is taking
photography or illustration or imagery
and really bringing it down to its most
simple linear form and creating to a
certain extent an icon out of it
trend number ten is also really cool
when I call it playbill it kind of
references old fight posters or musical
posters of you know way back in the 20s
and 30s or even in the 70s and 80s
but it's layering of texts in different
shapes and different orientations it's
being used a whole
in packaging posters and music I think
it's a really kind of interesting trend
and design methodology that you can
utilize in a number of different ways
trend number 11 is text as design and
this is kind of like Texas illustration
but it's different in the fact that it's
using fonts and using text forms as the
illustration or the design in and of
itself so it's not using any kind of
photography any kind of element or
illustration other than the letter form
it's using certain unusual fonts it's
kind of bring that kind of uniqueness
about or it's using you know kind of
scale and overlaying or how those spots
are cropped to give it visual interest
but it's kind of a really interesting
take on how you could addressed using
type as design try number 12 is
systematic color so when you do a logo
and a brand identity system the business
card letterhead envelope etc you
generally do it and it's higher palette
so it looks like an entire system this
is what I'm seeing but in other areas of
design from it corporate reports to
advertising posters twos as that you see
online or in magazines there's a very
tight color palette being used and a
very specific design layout system being
used that creates this incredibly
systematic take on color and the
cohesion across all of those different
designs is being caused by the use of
color trend number 13 is
deconstructivism deconstructivism
harkens back to russian deconstructivism
and art and design movement in the
previous century it also harkens back a
little bit to how fine artists are
showing work in the data movement so
this is utilizing stark monochromatic
type designs interspersing
black-and-white photography and bright
colors broken letter forms chopped
design elements chops spatial elements a
very collage II sort of way so
deconstructivism really cool trend try
number 14 is another one my favorites
photo masking photo masking is a lot
like a previous photography trend that I
showed called integration but it's
different in the fact that they're using
text elements
bars of color shapes to mask photography
in kind of a really interesting way in
some cases like the piece in the center
on the top they're actually using shapes
within a photograph to mask a photograph
in a really interesting way so I think
photo masking is one of those trends I'm
seeing across a lot of different things
from packaging to music to online to
fashion magazines it's really making the
rounds so photo masking is one of those
trends I think is really strong and also
it's incredibly interesting and fun as
far as a design element and last but not
least trend number 15 transparency
transparency is a little like color
channel in the fact that we're using
transparent color as a design element
but the transparency trend in this case
is a little more specific and the fact
that the colors are cut into geometric
shapes and generally overlaid over black
and white photographs to create a stark
juxtaposition between color and
photography so that's it I hope you
enjoyed this video on 15 trends and
graphic design for 2018 and if you did
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now
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