- You are in real estate,
what do I recommend you to get more listings?
(upbeat music)
First of all, most realtors suck.
They don't know how to sell, they don't know how to serve,
bunch of people who are lazy.
I know a lot of realtors,
so you could argue with me all you want.
Most realtors show shit,
meaning they open the door, and here's the house,
here's the kitchen, here's the bathroom.
No skill whatsoever.
All they have done is, they've studied
and got the license, and that is it.
And that's why in any city,
you see the top realtors, the top five percent,
ten percent, makes 90% of money,
'cause the rest of 90% they are just horrible.
They don't deserve to be in business, quite frankly.
They don't serve their clients,
they don't do their homework, even meeting the client,
no practice, no skills, just plain laziness.
So how do you get more listings?
You pick up the phone, you call expired listings!
They can call, you do your marketing!
You do your Facebook advertising,
and get people to opt in, you pick up the phone!
One of the most important skills that you need to develop
as an agent, as a realtor, your telephone skill.
And yet, most realtors, you talk to them, oh my goodness.
I know, I saw one just a few days ago,
unbelievable how bad they are.
Over the years I haven't seen that many that are good.
Handful.
The ones that are good, they are the top producers,
they are the top agents in the city.
Most are so bad,
and also most realtors are very transactional.
Meaning, they close, they get something, they sell.
You never ever hear from that damn person again.
They don't give a shit, there's not follow-up,
there are no "How are things?".
It's like a one night stand.
Goodbye, thank you ma'am, right?
There's no relationship being built,
then they wonder why they didn't get referrals,
and yet you ask most realtors,
where their business, a bulk of the business comes from,
they would say, from referrals.
And the next question is,
what are you doing to get more referrals? Uh, nothing.
What are you doing to stimulate more referrals?
Uh uh nothing, I hope, you pray.
You got to learn how to use the telephone.
Your telephone is your most powerful weapon as an agent.
You can call, you can deal with inbound,
you can qualify, you know how to set the agenda,
how to set up the appointment,
how do you close face-to-face,
and yet nobody learns how to do that,
and that's why they struggle.
Whenever there's a turn on marketplace,
all these weak realtors, they go out of business.
And they deserve to go out of business.
They deserve to be out of business.
They shouldn't even be in business the first place.
That's the way I see it.
So getting more listings, your job,
you are not in the business of real estate,
you're in the business of marketing yourself.
You've got to market yourself, you have to be well-known,
you have to be the go-to person,
you have to be known as the 10%,
even though you're not that 10% yet,
you better act and talk and operate like the 10%.
And I don't mean getting a fancy car.
I mean your habits, your behaviors,
the way you think about things.
Can you pick up the phone
and call someone and make a connection?
Can you do a hundred calls, can you do 200 calls?
Can you do 300 calls, do you know how to do those outreach?
I call that first contact call, not cold call,
fist contact call, do you know how to do that?
Do you know how to do a follow-up call
so you set up an appointment, you qualify,
how you can find out the need, find the pain point,
why are they buying, why are they selling,
why you, what makes you different?
Can you handle every single objection they throw at you?
If you don't, you're not gonna go very far in your career.
And that's what I teach.
You can watch my free YouTube videos,
it is free, watch those things.
If you're serious, you can take my training,
high-ticket closing, I teach you how to close,
I teach you how to do those outreach,
I teach you how to handle
every single objection that throws your way,
and how to develop some damn confidence.
When you talk to people, you're not desperate,
you're not needy, you don't sound like a slimy salesperson.
You sound like an expert. Let's be more sophisticated.
At least you sound intelligent.
You gotta train yourself on how to do that.
If you're serious, click the link below.
Take the training, one listing, it pays for itself.
You have to invest in yourself.
At the end of the day, the whole real estate business
is about selling yourself.
You're not making anything,
you're not manufacturing anything,
you don't control the product, it's someone else's house.
You are the middle person, all you have is your skill.
All you have is your personal brand, period.
If you don't even know how to master this skill,
and how to do that well,
you shouldn't be a realtor.