I'm sure you already know that if you are looking to save time and automate some
of your social media management work, that the first thing that you're gonna
need is a social media management system.
Basically a scheduling tool.
Something that enables you to send out your posts without having
to manually get on your phone.
Phone or computer to do so.
So it's no secret that my favorite tool is metrical.
I absolutely love it.
They have all of your standard scheduling features, analytics.
You can even do things like start a Facebook ad from within
metrical, which is pretty awesome.
But today I wanna take you kind of behind the hood and show you some
more advanced features of Metricool.
That actually really enable you to speed up your workflow and
automate a lot of the manual stuff.
So, Let's dive in.
So the first thing that I wanna show you is called Auto list.
If you head over to your planning tab of Metricool and look over in the left hand
menu there, you'll see auto list listed.
So that's where, where we'll actually build it out.
But first, lemme tell you what it is.
An auto list basically enables you to preload a bunch of different social
posts for particular networks and they will go out automatically for you and
you can even have the option to recycle.
The post.
So here's the use case for this.
In my eyes, I would use this for Evergreen content.
I think it's a great idea to just load up some sort of always on,
always relevant content for the brand that you're working with.
So if I'm building a social media strategy for myself, that might
mean that I am talking about my courses that are evergreen.
You know the ones that don't.
Open and closed doors.
That might mean that I am talking about my content pillars and just saying, Hey,
here's how I got started freelancing.
Here's my favorite thing about freelancing.
Just some of those kind of one-off posts that don't necessarily promote anything.
Always a good idea to just start a list of those, so you always have
something to fill up your calendar.
But with auto lists, you don't actually manually need to fill up your calendar.
They will automatically go out for you.
According to your proposed schedule.
So let's click, click on auto list.
I can give you a better visualization.
So I'm gonna name this, let's call it evergreen tweets.
Under the configuration tab, that's where you can decide if you want
this queue of posts basically to repeat or to loop essentially.
So let's say I load up 10 posts.
Do I wanna just say the 10 are done?
Once they're out into the world?
Or can they continue to go out week after week, month after month?
However, I, I schedule them and then you're gonna choose your timing.
What do I want my schedule to be?
So let's say that I wanna post every Monday at, oops.
Just click on the days every Monday at 9:00 AM and then I'm gonna add
one, I'm gonna do every Wednesday at 12:00 PM and maybe I'll do.
Thursday, and you can always go back and change this of course, up here on
the right hand side where to publish.
So I'm gonna, this is says Evergreen tweet, so I'm just gonna leave
this to Twitter, but I could also send this out if I wanted to, to
LinkedIn as well, since they're both text-based platforms primarily.
And then you can go ahead and work on your posts.
So you can do a couple things.
You can one, insert your posts and just type them out here so I could
say, You know, just write out a tweet.
I don't know.
This is a tweet.
Um, you can add from a CSV file.
So if you have like an Excel spreadsheet or just a list that you built out
and you wanna put it into CSV format, you can just bulk upload that.
And then you could also link it to an RSS feed.
So if you had a blog or a podcast that goes out and you just want it to auto
post that stuff, that's a great use case.
For that.
And then you can also add posts with ai.
So this is my second tip really.
This AI feature is found a couple of different places.
You can work with it here in Auto List, and you can also use
it in the regular scheduler.
So we'll go back to planning and just.
Create a new post, and you'll find it with this little robot icon
here at the bottom of your post.
So it really walks you through how to use it.
You can just decide what you wanna talk about, how long you want
this to be, and the tone that you would like to it to be in.
Let's do a few different options.
I'm gonna show you headline first, and we're gonna do
this in a, I'll say positive.
I want positive tones.
So we'll take a second to generate that text and it gives you a bunch of different
options here on the right hand side.
Pretty simple and direct.
Grow your social media management skills with our Accelerator Accelerator program.
Unlock your social media management potential.
Get ready to accelerate.
You know, pretty cool.
So you can click on use text and it'll just insert it into your post there.
Let's try again.
I just wanna show you a couple of different options.
We'll do medium this time and we'll do this in a humorous tone.
Hey, social media managers, you're looking to take your skills to the next level.
Then I've got the perfect solution for you.
Join SMMA to become the master of your craft.
You'll learn the ins and outs of managing social media accounts and be able to
take your skills to the next level.
Don't wait any longer.
Ready to accelerate.
So, yeah, and you guys know how I feel about AI copywriting.
You're.
Pretty much always gonna want to customize it a little bit to adapt for your own
personal tone and just to make sure that everything's, you know, right.
AI is not, uh, inside of your brain.
So there might be little details that need to be tweaked for accuracy or whatever.
Like I probably wouldn't say, Hey, social media managers, I might just take that
part off and maybe add some emoji change around the copywriting a little bit.
Let's do one more and I'll just show you what the long version looks like.
And this one I will do as.
Formal.
No, I'll do educational.
Ooh, this one is very long.
So they give you a lot of content, which is pretty cool.
I mean, these could be great for Twitter threads or LinkedIn posts.
I'm not gonna read through all of them.
We'll just go ahead and insert this first one.
This one looks pretty good.
Uh, so.
What I love about Metricool as well is that they do enable
you to create Twitter threads.
So if we click on this little plus sign here, cuz as you can
see, we're way over the limit.
We've got like 1500 words in this one.
I could break this out into multiple tweets and build those
threads right here in Metricool.
And while we're here in the scheduler, let's talk about reels.
Scheduling.
There's no secret that reels are very important in today's social
media landscape, and the ability to schedule them is really amazing.
So if we click here on Instagram, you'll see that there's a little dropdown.
So we can choose different types of posts to schedule.
So a lot of schedulers only allow you to do posts, uh, and maybe
they'll have real reminders.
But Metricool actually pushes the reels live for you, which is amazing.
So if you click on reel, let me remove LinkedIn and we'll just go ahead and
click on the media and add our video.
You can also use stock videos if you wanted to, but I think I have a reel.
So we've got that.
Now, what's also really awesome is that you are able to one click on edit video
and you can make some basic changes here.
So you can, if I wanted to maybe remove this last scene, I could crop
that off and just make some basic edits, which is really, really cool.
Um, we can also split our clips in metro.
Cool.
So that I could remove this middle section if I wanted.
All very, very cool to be able to do right in your, in your scheduler.
Um, fine tune, you know, we can add saturation and just like
those basic color corrections.
So we'll cancel and leave that.
Another thing I love is that you can upload a thumbnail photo instead of
having that first frame of the reel.
This is something that, again, a lot of other schedulers don't really allow you
to do, and anyone who's curating a feed and wants it to show up a specific way,
this is gonna be really important to you.
Oh yeah.
We can actually select a cover too.
So if I didn't have a photo on hand that I wanted to use, maybe I wanted
to it to start with this picture.
And there we go.
So that's what would appear in my feed instead.
And then of course we can go ahead and type our caption or we could double
up and we could use the AI copywriter.
There we go.
We're delighted to welcome Latasha James to our team.
Congratulations Latasha.
So excited for your new job.
So anyway, let's say that we're happy with this.
I'd love that you can preview the feed.
So if I click on feed here, It's actually gonna show me what this
is gonna look like in my feed.
And then up here on the top right is where we will actually schedule it so
we can say we want it to go out, uh, Thursday, June 15th at 10:25 AM and we're
gonna toggle this auto publish to on.
Okay.
We'll go ahead and delete this and we will.
Click here on this dropdown.
The last thing I wanna show you is story scheduling.
Scheduling stories is huge.
This is actually a new feature to Metricool.
That I am so incredibly excited about because for the longest
time, I could schedule my reels.
I could schedule my posts, I could not schedule my stories.
And those of us that manage social for other people, No one, how important
stories are at keeping your audience engaged, and two, how much of a pain they
are to create for other people when you're logging in and outta devices and stuff.
So same process here.
You're just gonna upload your media.
So, You can also do some of those basic video edits here by
clicking on this little ellipses and clicking on edit video.
You won't need to add any copy here cuz stories don't have
a caption in that same way.
And then again, just click on publish or schedule.
Now if you do wanna add a, maybe like a poll to the video, for example,
I can do publish now and remove the auto publish option and save that.
So it's just, and it brings up a dialogue just saying, Hey, are you
sure you don't wanna auto publish?
Cuz we can do that.
So I'll save it as a manual publish and what's gonna happen is I'm gonna
get a notification so that I can bring the post up and add any of
those additional elements, like polls or questions or anything like that.
If my story was just a graphic or a photo or text, I could
auto publish that and save.
So much time.
Either way, it saves a ton of time and I hope you check these features
out because they're game changing.
So those are a few of my favorite metrical features for automating your
social media management workflow.
Let me know which ones you are already using or you wanna try and you can get
30 days free on any Metricool plan using my code Latasha at the link down below.
I'll be sure to leave that for you if you would like to give it a try.
They do have a free plan as well, but that's it for now.
Thanks so much for tuning in.
And I will see you in the next one.
Bye.