Hey everybody at keep productive Jonathan here from AJ and smart a design agency based in Berlin
I want to thank Francesco for having us on the channel today
We're gonna be talking about the design sprint. Now, it's a very hot topic. I'm sure you've probably heard of the book called sprint
And and one of the kind of things that we're most well known for
At age a and smart is running design sprints for some of the biggest brands in the world and in the video coming up
I'm sort of just gonna give you a bit of an overview on that topic
And yeah, thanks again for letting us on the channel and I hope to see you later
Now I think one of the things that a lot of people know most about us is that we do all of our projects all
of our design projects all of the apps that we design and release are
Designed using a process called the design sprint and the design sprint is a very very simple
repeatable one-week process for bringing a group of people together and
essentially
solving big challenges in an extremely structured way
So whereas before when we were a classical classical design agency
Clients used to come to us and they used to like tell us what they wanted and then we would say
Oh that's gonna take like 17 UX days and for UI days and for programming days and of course
We're always
Guessing and we're estimating
and it never really works out and then you're kind of stuck with that client for many months and everyone's kind of
Disappointed in the end even if you do a really great job and this also happens with the biggest agencies in the world still today
While we've done in AJ in smart as we've packaged off our work into these Sprint's so we only sell
Design Sprint's at AJ and smart. We only settle seldom at a fixed cost fixed time package
So when a client calls us, it's not like Oh, what do you want?
Like how can we do blah, it's just like they tell us what they want and we say ok, cool
So when do you want to book the sprint?
It's a very simple business model very simple process and I think because we got in there quite early with the design sprint
We kind of became also the go-to company to train other companies to run sprints
So our main business here is the kind of working with large corporates working with large brands
To design and validate new products and then help them bring them to the market
We also train companies and we also do have an online course company where we train that people can sort of like buy
Different courses around how to run specific types of workshops and things like that. So the business has these two sites
We come from a sort of a traditional UX design the UX design agency background
But today we sort of call ourselves like a product strategy studio
And that's a lot of what we're doing today sort of helping companies define their product strategies
So that's what we do here at AJ and smart now
Let me quickly. Talk to you a little bit more about the design sprint
So the design sprint was not invented here at AJ and smart
It was invented actually at Google Ventures first at Google then if Google Ventures
By a guy called Jake Knapp. He wanted to create a system. He wanted a systematic process or
Validating products and designing products in groups of people almost like a hackathon style
And he also wanted it to be compatible with developers and business people and marketers not just designers
So this is not just that process for designers
It's a process that pretty much anyone who wants to bring a team of people together to solve problems
can use it's extremely versatile you can use it for your digital products and services like even
redesigning like a chore or H or
Programs or even companies you can use it on physical products you can use it on
Experiences. It's really just a great system for bringing groups together and what you can also do with the design sprint
Which is really interesting is you can break it up into smaller pieces
Take the principles from the sprint and break it up into smaller pieces
Like we have exercises called lightening decision. Jam
Which is just one and a half hour problem-solving exercise and a lot of people get confused as well with like
what's the difference between design thinking and design Sprint's Design Thinking is a
almost like a big toolkit and a philosophy for you know innovating and for
Finding challenges and for building new products and trying out new ideas Design Thinking is almost like the core philosophy
Behind what the Sprint is but the Sprint is essentially a recipe
Taking all of those pieces and all of those elements from design thinking and making it into a specific
Recipe that you can work out and that you can actually follow so that you don't have to constantly think about you know
What exercise are we gonna do next? You're just thinking about the actual?
Challenge that you're working on and you can actually think about just okay. We want to solve these challenges
We're not thinking about the system. So the design sprint sort of acts as a system in the background. So that's the design sprint
That's a Jane Smart. If you want to learn more about it, you can check that out on our YouTube channel
Thanks so much for watching and have a great day
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