just waiting for my breakfast lois whether it's a bowl of oatmeal in the morning or a granola bar
to keep you going during the day quaker oats has always been there so here are 10 things
you should really know before eating quaker oats again you've never been to a quaker fair before
the quaker oats man isn't real what did you say when gazing upon a box of quaker oats oatmeal you
can't help but feel a certain kinship with the quaker oats man on the box something about his
kind eyes and wholesome look makes you trust him it's easy to imagine mr quaker oats giving out hot
oatmeal to cold children or otherwise just being a nice guy if you've grown up on quaker oats you
may have wondered from time to time who is this mysterious man there's a long-standing belief
that he's the founder of pennsylvania william penn it's possible u.s history says penn became
a quaker when he was 22 but according to quaker oats lore it's not him um okay so what is the
truth apparently he's not even a real person but just because he's not a real person doesn't mean
that he doesn't have a name according to several sources company insiders call this mysterious man
larry a name befitting such a kind face indeed indeed quaker oats created packaging as we know it
oh such beautiful packaging from the very beginning quaker oats has been known for its
recognizable packaging the way that the company has marketed its products has been instrumental
for its growth not only did they have to convince people to eat oats in the first place but they
also had to get them to prepare oats in a way that made people want to keep buying quaker
oats products those challenges got the founders of quaker oats specifically henry prowl to thinking
he decided that packaging was very important and so he started packaging their products in
the round colorful containers that we see today people started to take notice and buy quaker oats
very double noise but what about making them well henry crowl had the solution for that too
back then printing a recipe on the box was absolutely unheard of so when quaker oats
started doing it they had no idea how successful it was going to be they started doing this in
1891 but their brilliant marketing techniques didn't stop there in 1891 consumers could find
a piece of china dishware in their oat boxes and while that's quite a bit different from the toys
we usually expect in today's cereal they can take credit for this idea too nice work good thanks dad
quaker oats is finally rebranding aunt jemima come on over here sugar and your mama growing
up you might remember making aunt jemima pancakes this easy to make packaged pancake mix was a great
way to start the day well as of february quaker oats the brand's parent company said that they
would be changing the packaging for good why well because the brand's name and logo are based on
a racial stereotype it isn't hard to see how the smiling aunt jemima logo was inspired by the mami
stereotype in fact the first face of the pancake product was a former slave by the name of nancy
greene quaker oats bought the ant jemima brand in 1925 and has updated the logo over the years in an
effort to remove negative stereotypes thankfully after many protests the brand has finally been
able to see that no matter how many times the logo is updated it still holds on to those
harmful stereotypes it makes sense doesn't it the pancake mix will make its official name change
to pearl milling company this year good to know quaker oats created the willy wonka brand how's
the chocolate factory gene wilder's willy wonka and the chocolate factory is one of those classic
childhood movies that probably gave everyone sweet dreams as well as nightmares whether you loved it
or hated it something about the magical chocolate factory and the mystical willy wonka enraptured a
generation but something you might not know about this childhood classic is that it was funded by
quaker oats mostly as a marketing tactic all they had to do was finance the movie and then a major
film studio would release it shut up and take my money they would make candy based on the ones seen
in the film and they would make a huge profit and that's exactly how it went down ever wonder
why it's not charlie and the chocolate factory like the book it's because quaker oats wanted
to make sure the name willy wonka was front and center so they could profit off of it the willy
wonka line of candy was launched alongside the movie but that wasn't without some difficulties
they couldn't come up with the perfect wonka bar on time and only peanut butter oompas and super
scrunch bars were released at first wonka bars came a few years later and quaker oats ended up
selling that division to nestle in 1988. good luck with that was quaker oat selling horse food
what quaker oats was trademarked all the way back in 1877. over the course of the next two decades
it saw three competing oatmealing companies come together to form a single conglomerate
it was only after years of infighting that quaker oats was officially formed in 1901. the fact that
quaker oats was able to come together and rise up to become the influential company it is today is
amazing considering the entire industry was built on their founders ability to convince the public
they should be eating livestock feed one of the co-founders of quaker oats is ferdinand
schumacher a man who immigrated to the united states from germany in 1851. in germany and most
of europe at the time people were familiar with the idea of eating oats and porridge you might
be thinking who doesn't eat oats and porridge the answer is americans at least back then people used
oats to feed their horses so they weren't very inclined to eat them themselves i can't eat this
so schumacher had to get creative he decided to go for a different angle and began selling glass
jars packed with cubed oats this made them convenient to prepare and eat which generated
interest spurred on by this success schumacher found a way to cook the oats faster which only
helped to grow his company he created rolled oats around the same time the civil war was kicking off
the military needed a cheap way to feed a lot of people and soldiers across the
country were introduced to the idea that they could eat what their horses ate not bad not bad
larry's gone through many makeovers what about a top to bottom makeover for the entire department
while larry the quaker oats mascot was first developed in 1877 he certainly hasn't stayed the
same over the years at first larry was pictured standing up in 1956 the company decided to crop
the rest of his body and focus on his friendly face and we can't blame them in 1957 they added
color to the mix bringing larry closer to the logo we know today here's a fun fact if the art
style for larry looks familiar it's because he was drawn by the same artist who did the santa claus
illustrations for coca-cola i see what you did there good one considering how nice they both look
they're probably good friends but in the 1970s the company decided to give him a complete overhaul
they gave quaker a new blue and white logo which looks very 70s thankfully that look didn't last
long and even though the company seemed to be having a bit of a font related identity crisis
the classic larry was back and fans rejoiced in 2007 the company designed both the logo and
box that most people are familiar with today in 2010 quaker oats started redesigning both their
packaging and the frame larry was trapped in wanting to make the most of their status as a
healthy food the most recent change has been to larry's background where it was once read
it's now white and larry looks as sharp as ever as we keep moving on take a second to hit that like
button would ya thank you next radioactivity is more likely than you think not great not terrible
in the 1940s and the 1950s more than 100 youngsters living at the fernald state school
a state-run school for abandoned boys were invited to join the science club there were
plenty of reasons why a young boy would want to join for one they were given hearty breakfast
starvation was a frequent punishment at the school as well as trips to baseball games what
they didn't know though was that there was a catch quaker oats had joined efforts with researchers
from mit for three experiments involving boys between the ages of 10 and 17. they were given
breakfast of quaker oats which happened to contain radioactive calcium and iron why
in case you were wondering no the boys didn't know that this was happening and yes that is a complete
violation of civil rights there were a few reasons for the experiment first off researchers wanted
to know what kind of effects radioactivity had on the human body since many people at the time were
being exposed to it secondly quaker oats wanted in on the study because they saw it as a way to
prove their oatmeal was just as healthy as their competitors they would get their medical testing
done mit their results it was a win-win that was until a lawsuit in 1995 hit both parties
while the radio activity thankfully hadn't caused any lasting damage the boys were still
entitled to a settlement and apology the suit was settled for 1.85 million dollars oats and snapple
a bad mix chris what the hell are you doing calm down this is how they package snapple now when you
think of quaker oats you probably think about their oatmeal maybe their granola bars or even
their cereal but did you know that they've dabbled in other products as well they've tried producing
pet food clothing and even video games they also bought the snapple brand in 1994 which made them
one of the largest beverage companies in north america behind coca-cola and pepsico unfortunately
this partnership didn't last long one source even went so far as to call it one of the worst flops
in corporate merger history yikes quaker oats only owned snapple for 27 months selling it for
300 million dollars after making a 1.7 billion dollar investment in the drink company if you're
doing the math that is a huge loss for quaker oats think about it so why did this acquisition
fail well we can't say for sure because there is an infinite number of factors that come into play
in an acquisition like this but some people blame the disastrous merger on the company's failure to
understand snapple's strengths along with stiff competition from the other beverage distributors
maybe quaker oats should stick to what they do best and leave the beverage market to the
beverage companies just don't do it promise is there weed killer in your breakfast what
in 2018 the environmental working group the same group that releases the dirty dozen list
tested multiple breakfast foods to look for the presence of glyphosate for those who don't know
glyphosate is found in weed killer specifically in roundup the results were shocking not only
did quaker oats test positive for the stuff but so did breakfast foods like cheerios and
lucky charms but they couldn't possibly include harmful materials in our breakfast foods right
31 of the 45 samples of oats tested were deemed to be below their safety criteria and when they went
back and tested more samples they found that all but two of 28 samples were deemed harmful
that's some scary stuff that being said we're not really sure how dangerous glyphosate actually is
the world health organization's international program on chemical safety says it's not a concern
at all on the other hand the who's international agency for research on cancer says it's probably
carcinogenic so clearly more research needs to be done a week before the results went public a
judge in california ruled in favor of a man who claimed repeated exposure to roundup caused his
terminal cancer quaker oats did respond to the findings with this statement saying that the
levels of glyphosate and quaker oats products are below any regulatory limits and are safe for human
consumption awesome quaker oats partnered with the fda i thought i was already your partner whoa
cowboy as you can see oatmeal in north america has come a long way it used to be seen only as horse
food and now it's the perfect breakfast food for a health-conscious family this pristine image of
oatmeal is largely attributed to some official fda claims before 1997 foods weren't allowed
to advertise claims about specific benefits for example while they could say that they're
low fat they weren't allowed to say that they helped to manage cholesterol quaker rhodes didn't
like that so they reached out to the fda and requested permission to advertise the fact that
including oats in a balanced low-fat diet would help reduce the risk of heart disease while there
were protests from some groups claiming consumers would be misled into thinking certain foods were
magic foods the fda allowed for it to happen good for them the fda did acknowledge these concerns
but they said that people wouldn't be misled while we can't say whether or not people believed some
foods were magic foods we can say that this change in regulations helped quaker out sales
by quite a lot money money money money show us some love tap or click for more great videos hit
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