- You know what would be really cool is,
as a creator, when YouTube
sends all of these notifications out to your subscribers,
YouTube actually told you how many people
clicked on those notifications.
(pinging)
Yeah, yeah, just like that.
- [Male Voice] vidIQ.
- [Female Voice] vidIQ.
- [Whispering Voice] vidiq.com.
(upbeat music)
- We will begin where we always do,
on the YouTube front page.
Click on your profile image and then
go to the new YouTube studio.
Next click on the Video tab down the left hand side
to go to the video manager screen.
When you mouse over a video,
you will see some icons.
Click on the graph icon
to go to the analytics for that particular video.
On this screen, click the Reach tab at the top,
and then half way down the screen,
you should see the following analytics panel
labeled Bell notifications sent.
To run through what those numbers mean,
bell notifications is the number of subscribers
on your channel that have switched on all notifications.
This represents about 7% of our audience,
and the percentage is how many of those subscribers
got the notification for this video.
Of course, after 24 hours or so,
you would expect this to be 100% because,
if it isn't, well then YouTube is broken, again.
Now a notification click-through rate is a
crucial analytic we're all interested in here.
It represents the number of subscribers
who actually clicked on the notification
to watch the actual video.
As YouTube states, typical CTR on notifications
is between 0.5% and 2.5% percent,
and, on this occasion, our video
is pretty much in the middle of that benchmark.
And, finally, we get all of those percentages
converted into raw viewing figures.
And here's what I'd like you to do now.
Go and find one of your most popular videos on your channel,
and take a look at the notification click-through rate
analytics, and post them in the comments below.
Hello, I'm Rob, and welcome to vidIQ,
the YouTube tool and channel
that aims to educate you on your YouTube journey.
Follow the latest YouTube tips, tricks and advice.
Make sure to subscribe to vidIQ.
And since we are talking about bell notifications,
make sure you do this,
(dings bell)
on our channel so that you're the first to be notified
when we release a brand new content.
As always, school is already in session.
The notification click-through rate analytic
is an extension of data that we were introduced to,
as creators, last year, when YouTube showed us our
subscriber bell notification numbers.
You can access that by going to Channel analytics,
and then clicking on the Audience tab
at the top of the screen,
and scrolling down to Subscriber bell notifications.
As you might expect, we did a full tutorial on
that data, at the time,
so you can check it out over on this video.
And as a little bit of a suggestion to YouTube,
what I'd love to see here is
the notification click-through rate
for your entire channel over the last 28 days.
Oh, and I'd also like to add it
as a metric in the advance analytics
for individual videos too, thank you very much.
Now, for me, these analytics have been
somewhat of an eye-opener.
475,000 subscribers, 35,000 plus of those
who have clicked on the notification bell,
and yet that generates 500 views.
Doesn't really seem worth it, does it?
I think, as with all analytics,
you have to try and put it into the context
of your channel as a whole.
Those first 500 views are valuable
for the first couple of hours of a video's launch,
to get the velocity on your content going.
However, through our experience with the vidIQ channel,
that being an educational channel,
we know that we're gonna get the majority of our views,
over the long term, from browse and search.
For other channels where the storytelling
and the personality is, perhaps, far more important
to the channel itself,
then you would, maybe, expect a higher
click-through rate on notifications.
But remember, it's still, at a benchmark level,
relatively low, 2.5% at the top end.
So, as I always say, take these analytics from a few videos,
and benchmark them.
Let's say your average notification click-through rate
is 1%, and aim to improve that to 1.2%, or 1.4%
over the next three to six months.
Now I'll leave you with this question.
Given those analytics, how important do you think
subscribers are to your channel?
Let us know in your comments below,
and while you're tying out that comment,
make sure to check out our other
beginner's guide videos over here.
And if you wanna learn more about vidIQ,
which gives you all sorts of extra analytical data,
to help grow your channel,
we've got the beginner's guide down there.
Thank you very much for watching,
and enjoy the rest of your video making day.