Wouldn't it be handy if you could have a feed of all of
the new products that have come into your Neto store
in the last 30 days, that shows an advertisement to
your existing customers or people who are interested
in your brand, and automatically updates so
that there's always fresh products going to that feed.
Then once 30 days has gone by or whatever time you
determined, products get dropped out of the feed.
That way people will know when you've got new products out
and they're informed about it.
That would be pretty handy wouldn't it?
It's actually easier than you might think, and
that's what today's video is going to be all about.
So let's get into it.
Hello you 620 odd wonderful subscribers
to my YouTube channel.
Or if you're listening to this on the podcast, thank you
very much for your support, I really appreciate it.
In today's video, I'm just going to talk about how you
can take a feed of your new products in your e-commerce
store and get them into Facebook and have it so
that they automatically get added into that feed, and
then once they're a certain age, they get removed from
the feed and then able to create dynamic ads that
you can show to either your existing customers or whatever
audience that you want to.
I'm going to specifically show you how you do
this with a Neto or a Maropost e-commerce store.
You can certainly apply the same principle to any
other e-commerce product like Shopify or WooCommerce
or Magento or any of those.
So I'm going to show you how you firstly, create
the feed and then we'll show you how you set up the
advertising campaign within the Facebook ads manager.
So let's jump on the computer.
Now I first wanted just to show you some results
from one of our clients, for this kind of campaign.
We started this at the end of April.
So it hasn't quite been running for 30 days yet.
It generated 31 purchases.
They've only got a really small budget because we're
only showing to a specific audience of this clients
wholesale customers.
We didn't want to show it to anyone who wasn't
already a customer, but obviously you can choose
the audience that you want.
We've got a small budget there so our frequency
doesn't creep up too high.
And you can see our cost of purchase is $17 return
on ad spend is almost 40 x and generated $20,000
in sales and spent $500.
So it can be a very effective, very profitable
kind of advertising campaign if you do it well.
So now I'm going to walk you through how you
set up the export from your Neto store first.
This is something you could apply to other e-commerce
platforms as well.
Then we'll show you how to set up the actual ad campaign
and utilize that product feed.
So I'm going to show you how to set up the export within
Neto, and it's very similar to other inventory exports.
I'm going to assume you've got some familiarity with
how to create these, and if you've already got
the Facebook catalog add on already installed,
it will have already created an export for you.
You could just duplicate that export and then modify
it to make it this new one.
So this is how we build it.
If you want the specific codes in the file header
and the file body, just drop a comment on the video or
you can contact me through my website at rodbland.com.
So we've got the file header which contains the columns
that will be in the CSV file.
In the file body, this section here is how we actually
grab the products that have just been introduced.
What we're looking at is the date created
attribute for the product.
So that way, when this feed gets updated every day,
it'll automatically get the products removed that
are now more than 30 days ago that they were created.
Anything that's been freshly added, it'll get added into
this feed automatically.
So that's really it.
It's pretty straight forward, and you'd set
that up to run nightly.
Now, I'm going to show you how you can then use that feed to
create a product feed in your Facebook business manager,
and then use it to then create a dynamic product ad.
Firstly you'll need to create the feed if you
don't already have one.
To do that, you need to go into your Facebook
ads manager, then click the hamburger icon and
go right down the bottom to the Commerce manager.
Now, if you have the business suite installed,
this may not look like that.
I'll have a link in the video description on how you can
switch from the business suite back to the classic interface.
And then what you'll need to do is add a catalog.
So we click on add catalog, and this'll
be an e-commerce one.
We're going to upload the product info, and you've
got to select the owner and the catalog name.
So you might want to call this, new products.
Then we click create, and then we view the catalog.
Now we've got a catalog, but we don't have any
data sources in it.
So we've got to manage the data sources.
So we click on manage over here, and then we're
going to do a data feed.
We don't need a template.
What we're going to do is upload a file and
we're going to use a URL.
So this is where you grab the URL for the feed and
you get that from the file location section in your Neto
export in that section there.
You just paste that in, obviously use your own one.
You don't need to have a username and a
password and you go next.
You can decide how often you want the data feed to update.
If you're only updating your feed every 24 hours
on your store, then you could change that to daily.
I would allow a couple of hours just in case there is
some of your other export tasks have been batched
up in front of that.
Then you go next and you can give your data feed
a name if you wanted to.
The default currency, make sure that's set to what
it should be, which in my case is Australian dollars.
Go next and then this will tell you whether you've got
any issues with unrecognizable columns, you go upload.
Depending on how many products you've got, this
can take a little while, maybe five or 10 minutes.
Once that's done, you can inspect the report
for any quality issues.
If you go to items, it will show you the items that
you've got in your feed.
So it pulls in all that data from the upload, and
then you've also got the settings for your data source
as well if you wanted to change that or adjust that.
So that's how we set up the data feed with the new catalog
and under the sets over here by default, there's a set
called all products that just contains everything, but
you can create an additional set or might be just a
subset of those products if you wanted to as well.
I'm not going to show you how to do that today.
So now that we've seen how to create the feed and then
create the catalog within Facebook, let's have a look
at how you can use that in a dynamic product ad campaign.
Okay so I'm back in my demonstration ad account now,
and I'm going to create a new dynamic product ad campaign.
So in this case, we are going for catalog sales
as the campaign objective.
Select my catalog, which I've just created.
I'm going to name the campaign, and the headset and
the ad and click continue.
Now we need to set up the campaign.
There's nothing really that we need to do there.
You may want to turn on campaign budget
optimization, and we'll put a daily budget in there.
Now let's go down to the audience level.
I'm going to pick up all my warm audiences, so Facebook ad
engagers, my website visitors and my previous purchasers.
Now as far as creating these warm audiences go,
I've got other videos that show you how to do that and
I'll leave a link to those in the video description.
The placements, I'm going to leave that as automatic,
and then we go next.
This is at the ad level, and as you can see, the
creative is already completed and we just need to put
in some primary text, a headline and a description.
So I'm just going to put that quickly in now.
Product name has already inserted automatically
into the headline and that's dynamic
according to the product.
Put something to create a little bit
of a sense of urgency.
Don't miss out on these new arrivals,
just in, all in stock.
We go down the page.
The website URL gets automatically done.
The call to action is automatically shop now
and that's really it.
So if we expand out this in the feed, we can see that it's
a carousel of the different products in the feed.
You can go ahead and publish that and it's ready to go.
So you've now got a product feed that's been
created in the back end of your ecommerce store.
That's automatically updated into Facebook.
New products automatically get added to it.
Expiring products or products that have been there for
more than 30 days or whatever time period you want have
automatically been removed from the feed, and then
they in turn, end up in the dynamic product ad.
Facebook will show the different products to people
depending on what their interests are, and all of
the links for shop now within the ad itself, go to that
specific product on your website, so that it's very
tailored for each individual.
And that is it.
So for any of you who jumped to the end of the video, what
we've done is we've walked through how to create a custom
export of your new products from your e-commerce system
into Facebook, and then use that feed to then create a
dynamic product ad campaign that will automatically show
your chosen audience, the new products that have been
introduced into your catalog.
And once the products have been in there for
a predetermined period of time, say 30 days,
they're automatically removed from that campaign
and from those feeds.
And it'll also only show items that are actually
in stock as well.
So hopefully you found this video useful.
If you did, and you're watching this on YouTube,
go ahead and click the like button and click subscribe.
I really appreciate that.
If you've got any questions, drop a comment below.
My agency help people set up, create and optimize
their Facebook and Instagram advertising campaigns.
And in fact, we help people optimize their entire website,
their conversion rates as well, because they all go
hand in hand with each other.
If you'd like to have a chat with somebody about how
you could do better in your e-commerce or your service
business this year, then there'll be a link in the
video description where you can book in a time to have
a chat with me, and we can talk about what you want to
do in your business, what you're currently doing.
What's been working for you.
What's not been working and see if we might be a good fit.
So that's it for today's video.
Thanks for watching, and I'll see you in the next one.