Here's one of the biggest dangers of our profession.
It's easy.
"Come on in.
It's simple.
Everyone succeeds on our team."
Now if you are going to purchase a franchise and you read the disclaimer package, what
are you going to read?
"It's hard!!
Really Hard!!
You could lose everything, you could lose more than your investment.
You could lose your investment then you could lose everything else.
You might have to work for minimum wage for 5 years in order to turn a profit.
Still want to join the Subway family."
"Yes sign me up that sounds reasonable."
That's what the world does.
The world tells everybody, "It's hard, it's hard.
It's challenging it's difficult.
It's hard.
But there' s an opportunity.
If you are strong enough to take it, take it."
Sometimes we don't do ourselves any favors by talking about how easy it is.
Overstating the products and services.
This product cures this, and it cures that.
And you lead people to believe that you have this secret that the pharmaceutical companies
don't want you to know.
"This cures these challenges, this cures these issues.
This makes this stuff go away."
If you overstate it just understand that not only does it create a bad expectation in the
marketplace with our prospects but it also creates a bad reputation in the minds of regulators.
And that's not something that you want.
So make sure you are setting proper expectations with your products and services.
Success rates.
"Everybody on our team wins.
Everybody wins."
You don't get to talk like that.
If you do.
I think you just lose credibility.
What's more credible?
That franchise disclaimer packet or the average network marketing presentation.
The disclaimer packet, verses claiming everything under the sun and everybody wins, and it's
the easiest thing ever, and you know, just sign up.
Setting expectations on income.
"Come on in, we will get you making $10,000 a month in your first 90 days.
Come on in."
Now I need you to understand something, everything that I am sharing here, I have made the same
mistake.
Every single, and everyone in here has too.
Everyone of you have overstated these things.
Overstepped that in our enthusiasm, or our desperation.
And we need to be cautious.
It does not serve us very well.
Here's a big one.
Work.
"Come on in, you hardly have to work at all.
5 to 10 hours a week, that's it."
What if the person went on to Shark Tank, and said to the sharks, "I am prepared to
give it 5 to 10 hours a week.
I would like a million dollars for 20% of my company."
They would laugh at you.
But we down play it.
What if we turned this on it's ear just a little bit.
What if we said, "Hey it's challenging but it's worth it.
Hey guess what, here's what our products do, and here's what they don't do."
What if we said, "Hey, not everyone succeeds.
Here's the percentages of the ones who do and who don't" What if we said, "There's no
guarantee of income whatsoever, and a matter of fact you could lose everything, other than
what you could return back.
You could lose your time.
Other than what you could return to the company."
What if we told them, "Guess what, you want to build something, you have to work your
face off."
That's the truth.
You have got to work hard, if you want to build something in this world.
You bring that to me, as an kind of an entrepreneurially wired person, whose a little bit competitive,
and say, "Hey guess what.
You have to work your face off.
But there's opportunity here."
I'm in.
I am ready to go.
It's gonna take some time people.
No you don't have to invest the average of what an average business invests, is a $100,000
to create a business.
I am sorry $65,000 in order to be able to start a business, a typical small business
here in the United States.
$65,000.
You don't have to do 65,000 but you have to make up for that lack of investment, with
commitment and hard work.
You can bring sweat equity in, and earn your way into a better situation potentially, than
that person who put the $65,000 in.
Here's what I want you to understand.
The truth is good enough.
What we have right now inside of network marketing is so good.
The truth is good enough.
To be able to say, "Yeah you have to work your face off.
Are you in or are you out?"
The truth is good enough.
Here's what our products do, and here's what they don't do."
The truth is good enough.
"Here's the real commitment."
The truth is good enough.
It really is.
Now do it in the best way possible but keep it responsible, you know what I mean.
Hey my name is Eric Worre and if you are involved in the network marketing profession, I want
to invite you to come to the Network Marketing Pro YouTube Channel.
Every week we put out content on how you can become a network marketing professional.
We have tips, ideas, strategies, interviews with million dollar earners in the profession,
interviews with global icons like Tony Robbins or Sir Richard Branson.
Lots of different things that we provide, they are absolutely free.
Do yourself a favor, click on the link, subscribe to the YouTube Channel, tell your friends
to do the same, and I can't wait to see you there.