- Have you ever wondered what services you should offer
as a copywriter?
Today, I'm talking about 16 ways
you can start making more money
in your copywriting business.
(upbeat music)
Copywriters are a rare breed of freelancer.
Not only do we have extensive knowledge of marketing,
but we geek out on the principles of human psychology
and yes we have a flare for the written word
in a way that allows us to sell
in a cool and sophisticated way.
And because of that,
we tend to sort of be good at a lot of things
or at least that's what your clients probably think.
If you think about it,
sometimes the actual role of a copywriter
can be a little fuzzy at times.
With clients expecting you to be a copywriter one day,
a content writer the next day,
and a full-blown marketing strategist the day after that.
So the question is this,
where do you draw the line?
As a copywriter, what jobs should you actually be doing?
Well, the great thing about being a freelance copywriter
is that you can offer whatever you want
or whatever you don't want.
So when I first started my business,
I often added additional services above
and beyond copywriting to get my foot in the door.
But today, any clients who hire my agency get copy
and consulting, and that is it.
So while your goal might be able to get
to the point where all you do is write words
and documents and send those documents over to your client,
it's entirely possible to expand your job scope
to gain experience and build client relationships.
So in this video,
I'm gonna be breaking down the common roles
and responsibilities that a copywriter fulfills,
but I'm also going to share the additional services
you can take on as a copywriter,
to not only better serve your clients
but to also put more of that money in your pocket.
Hey, Posse! What's up?
It's Alex coming at you this week
with another video by request.
So my DMs are typically full of messages from my community
and I often get asked these two questions.
The first typically comes
from people who haven't taken the plunge
into copywriting just yet
and they are wondering what does a copywriter do?
And the second comes from relatively new copywriters
who are dealing with clients who expect them
to be a Jack of all trades.
And they're wondering,
what exactly should they be doing and not doing?
So if you fall into one of those two categories
then give me a thumbs up below
because this video is for you.
And if you're new to the crew, welcome.
I put out a new copywriting, marketing,
or mindset video every single week.
So subscribe below to get more videos like this one
and don't forget to hit that bell to be notified
when my next tutorial goes live.
So if you've ever wondered what a copywriter actually does
or what freelancing services you can offer
to clients as a beginner copywriter,
here are 16 ways you can start making more money
in your business.
So take out a pen and a piece of paper
and get ready to write down the ones
that you vibe with the most.
And if you're a business owner looking to hire a copywriter,
stick around to the end,
because I'm gonna share with you
my proven copywriter job description
to make your search for a copywriter
as easy and seamless as possible.
Okay.
So I've broken down these services into three categories
and the first one is of course copywriting services.
Okay.
So this first category is the list of services
that actually fall under a copywriter's job description,
in my opinion.
So this is what savvy clients who actually understand
what you do may ask you to do for them.
Now before you get too overwhelmed
with the list I'm about to go over,
please keep in mind that this is your copywriting business
and you do not have to offer all
of these assets if you don't want to.
So the first is ads.
So this can include digital ads,
like the ones you see on Google, Facebook, or Instagram,
video ads like the ones you see right here on YouTube,
or even printed ads that you might see
in newspapers or in direct mail.
Now the main purpose of digital ads of course
is to get the click.
Now with ads, in fact, with all forms of copywriting,
it is very important to remember
that your headline or that first few sentences of text
are the most important thing to get right.
Because in the age of the scroll,
you have to master the art of crafting compelling headlines.
All great ads grab attention with a powerful hook.
All right, next up is email marketing.
Yep. It's exactly what it sounds like.
Emails sent out to a list of subscribers
with the sole purpose of marketing something.
Although great email campaigns should also add a lot
of value and focus on building rapport with the list.
So depending on your client's needs,
they may ask you for many different types of emails,
like autoresponders or an indoctrination sequence,
sales emails, content emails, affiliate emails,
or re-engagement emails.
As a copywriter,
you can add all of these to your list of services
but as a copywriter, your job is only to write these emails.
You do not need to be the one to load these emails
into your client's email-sending software,
unless you want to.
I have never offered to do this for a client
because it is tedious and technical.
And trust me
you do not wanna be the one who accidentally sends a draft
to an entire list.
All right, next up is landing pages.
It's like a sales page, but shorter,
and used for the purpose of lead generation.
So the number one job of your ad
is to convert more eyeballs into clips,
and the number one job of your landing page
is to convert more clicks into leads.
You wanna motivate and inspire a prospect
to enter their information,
typically their first name and email
in exchange for a free high value promise
or what is more commonly referred to as a lead magnet.
All right, next up is sales pages.
Yep. The big one.
This is what I like to call your moneymaker
because not only is this the page
that's gonna make your clients the most money
and profit in their business,
but it is also the page that you'll get paid
the most money to write.
The copywriting magic need you to turn prospects
into paying customers is where persuasion
and psychology and major writing swagger comes into play.
In my opinion,
all copywriters need to master this skill
because it is what sets us apart from other content writers.
Now, if you're a copywriter or a business owner
looking to write a high converting sales page
that will get you paid
and keep your clients and prospects coming back for more,
then make sure to check out
my "Five-Day Write and Ignite Challenge,"
where I teach you the exact proven sales page formula
that I have used to make millions.
And you can learn more about that in the description below.
All right, next up are homepages and website copy.
So this is what I refer
to as branding copy or authority copy.
Well, conversions are still really important
on your main homepage.
Your brand message is everything.
Your homepage is that first thing people see
when visiting your website,
so you have to make a good first impression.
The goal of a homepage is simple.
To create trust,
build authority, and offer next steps.
All right, next up are About pages.
So with more and more audiences seeking out products,
coaches and businesses that share the same values
that they have,
well written About pages are a great opportunity
to share a brand story, vision, mission, philosophy,
and what makes them different.
It's your way of answering the question,
yeah, but who are you really?
So as a copywriter,
you can offer this to anyone
who doesn't already have an About page
or you can offer to revamp any About pages
that are dull and less than inspiring.
And in case you were wondering your job
as the copywriter is to simply write these pages.
That goes for landing pages and sales pages and websites,
not actually build them.
All right, next up are promotional videos
and video sales letters.
So remember what I've been saying to you guys over
and over and over again, that video is the future?
In fact, 87% of video marketers say
that video gives them a positive return on investment.
So it's safe to say that yes
video marketing is indeed where it's at,
says the girl who spends hours
and hours making video content every week.
Promotional videos are used for the purpose
of promoting a specific marketing initiative,
event, or product.
They are typically short and sweet and get to the point.
The copy part of promotional videos
will include the videos titles, subtitles,
or any copy that's used
in the visual elements throughout the video.
And of course the script.
And it's really important to remember
that although copy is only part
of what makes a great promo video,
up to 85% of Facebook videos are watched without sound.
So make sure that the copy you have in your script
that shows in the subtitles
is essential to boosting your conversions.
So another type of video marketing
that requires some major copywriting skills
are VSLs or video sales letters.
So video sales letters are similar
to a written sales letters
except they are written scripts rather than a written page
and they are showcased in video form.
And again, your job as the copywriter is just
to write the script, not to produce the actual videos.
All right, next up are product descriptions.
So product descriptions refer to that short little blurb
of text that describes what a product is,
what it does, and why someone should buy it.
They're typically used in e-commerce stores where copy space
for products is very limited
but a common mistake that I see made all the time
is boring product descriptions
that just describe the product.
You know, all features and no bennies.
So great product descriptions need to go deeper
than the boring left brain need to know stuff.
You want customers to read your product
and think, "Wow, okay.
That is something I really need,
it is interesting, unique, smart, funny, I gotta get it."
All right.
Now that covers all the basics of copywriting services,
so let's move on to a different service package
you can consider offering to your clients.
And that is content writing.
So as a professional copywriter,
you'll find that a lot of businesses will ask you
to do some content writing for them as well.
And just like picking
and choosing your copywriting services,
you can and should use your own discretion on whether
or not you'll offer content writing to your clients as well.
While copywriting is the art of crafting words
for the sole purpose of conversion,
content writing focuses more on engagement, education,
and brand awareness.
And there are various forms of content writing
that you can choose to include in your services
but today I'm gonna cover the five big ones
that will be most beneficial to your clients.
The first, social media captions.
Social media is a huge part of most brands
and businesses marketing strategies these days.
And if it's not already, then it definitely should be.
Because social media is where the majority
of the population is hanging out on a day-to-day basis.
Globally over 3.6 billion people use social media.
And that number is expected to increase
to 4.4 billion by the year 2025,
And handling your client's social media captions
and content is a great way to get your foot in the door
with a client that you just really wanna work with.
Just remember that the main purpose
of social media is to connect and engage with the audience.
So you should always be providing value
in the form of education, entertainment, or inspiration.
All right, next up are blog posts.
I mean, come on, everybody knows the power of blogging.
Blogs are one of the best ways to get ranked
in Google searches and optimize your SEO.
But the thing is most busy business owners
just don't have the time or energy to pump out blog posts
on a consistent basis.
And that's where you can step in
and offer this as a service.
As a minimum you could at least do one blog post a week
and then of course you can go up from there.
All right, next up are newsletters.
So these are weekly, bi-weekly, or monthly emails
that get sent out to a list of subscribers.
The purpose isn't necessarily to sell
or promote anything directly
but to rather build rapport, trust, and credibility,
and most importantly create a sense of community.
Because one thing is certain in this day and age,
customers don't stick around with brands
they don't feel connected to on some level.
So if your clients don't already send
out consistent content rich newsletters
to their mailing list,
they are missing out on a huge opportunity
to cultivate a loyal following,
and who can help them with that?
Yeah, you got it.
All right. Next up are content videos.
Content videos are an awesome way
to build a loyal following and brand.
I know because I grew my entire business
with content videos like this one.
And yes, like promotional videos,
all content videos start out as a script
or at the very least a loose outline
because even though they are personal and conversational,
you still wanna make sure your content videos
are informative and valuable
and follow some sort of a framework.
Not to mention the need to craft compelling headlines
and convince viewers to watch, like, and subscribe.
So as a copywriter,
you absolutely can add content video scripts
to your list of services.
All right, next up is SEO, aka Search Engine Optimization.
So essentially SEO is focused on improving the visibility
of your website
by getting it to rank higher in the search engines.
Now, I get asked this all the freaking time,
"Alex, do I need to know SEO as a conversion copywriter?"
And my answer is no.
I mean, I straight up tell my clients
that I am not an expert in SEO.
I literally know nothing about it
except the general basics of how it works.
And it's not something that interests me enough to study
and become a master at.
So I always recommend
that my clients work with an SEO specialist
if they are looking to optimize their website in that way.
But, but, but 'cause I know a lot of you SEO experts
are thinking what no, Alex copywriters should know SEO.
That doesn't mean you can't add SEO
to your list of services if you know what you're doing.
SEO copywriting is common in particular industries
and niches so do your research
and find out if it's something you wanna consider mastering.
I mean, killer SEO strategies with high converting copy
kind of sounds like a winning combination if you ask me.
So if you wanna take things one step further
and add SEO to your list of services
you can definitely do that,
but you'll wanna make sure that you know more than me,
just the basics,
if you're calling yourself an SEO copywriter.
The good news is the best SEO secret
in the world is to write copy
and content that is valuable, creates authority,
and gets people to stay
and engage with your page or website,
which as a copywriter you already know how to do
so you are one step ahead.
All right.
Now the third category of services you could offer
as a copywriter is number three, marketing support.
So if you really wanna beef up your packages
and the money you have coming in,
you might wanna consider offering marketing services
to your clients as well.
Offering additional marketing support
can make you invaluable to your clients
because they're basically getting a unicorn,
someone who can write, strategize, and implement
and that is very, very hard to find.
Of course,
there's a whole slew of services
that you could offer under this category,
but let's just cover three
that copywriters could easily add to their list of services.
So the first is community management.
So a major part of writing
in business comes down to communication with your followers,
subscribers and customers via email, membership sites,
and social media.
Customer support was the very first role
I had at Mind Valley.
So if you're looking to get your foot in the door
with a brand you'd absolutely love to write copy for,
why not offer community management
as a service to showcase your writing ability.
All right, the next is funnel building.
So if you have a more technical flare and you're familiar
with online tools like GRU funnels, ClickFunnels, Kajabi,
or all the others,
you can absolutely add funnel building
to your list of services.
So this is where you essentially create the pages
and sales funnels that you are writing.
Now, this is a highly valuable service
that you can offer your clients
because it will save them time
from having to hire someone else
or spend hours trying to do it themselves.
All right now, lastly marketing consulting.
So this is something that you might start to offer
after you've been in the game for a while
and have developed a pretty solid understanding
of the world of marketing.
A marketing consultant is an advisor
and strategist who works with the companies
to create and design marketing campaigns.
So as a marketing consultant
you could help create detailed marketing plans,
determine a business's marketing message
and identify the right marketing mediums
to most effectively get that message out to the masses.
Now remember as a copywriter,
you are really the best of both worlds.
Word nerd meets marketing master.
So pick and choose the services that resonate
with you the most
and never forget the value that you bring to the table.
And as promised in just a few seconds,
you can grab your free gift, my copywriter job description.
I will see you next week until then I'm Alex, ciao for now.
(upbeat music)
All right guys,
if you enjoyed that video
make sure to check out the next one from me right here.
And you can click right here to get a free gift.
Are you a content writer who wants to start copywriting?
Do you know the difference between the two?
Can you do both?
Which one is right for you and where should you start?
If you've asked yourself any of these questions,
this video is for you, so keep watching.