- The world is becoming hectic and chaotic.
How do you stand out when there's
so many people and so much noise out there?
Especially in the world of social media.
Hey everyone!
I'm Neil Patel and today I'm gonna share with you
three ways you can stand out in a hectic world.
The first strategy I have for you is to story tell.
No matter what, it doesn't matter
if Facebook changes their algorithm
or something new comes out like another social network
that competes with Instagram or Snapchat,
the one thing that people love,
no matter what, is storytelling.
If you can tell a story that hooks people,
drives them through an emotional roller coaster,
you'll do extremely well.
I was watching Facebook
and on Facebook there was this video.
There was this person that gives tidbits of information
every single day in one minute.
It's a video, and that video tells a story.
And it's amazing, it hooks you in,
and he talks about everything
from facts about traveling different places in the world
or food, or just random factoids.
But because he's telling a story,
he's getting millions and millions of views.
You have to do something similar.
It doesn't have to be through video.
You can tell stories through text, through audio,
through video, whatever you want.
Even images.
A picture says a thousand words.
But, if you're not using storytelling,
you won't hook people in.
Just think of it this way.
Do you remember when you were a kid, growing up?
Your mom and dad or your grandfather or grandma,
they'd tell you these stories of back in the day?
I remember they used to tell me little things
on like how cheap things were, more affordable was,
or my dad used to tell me a story
on how when he first bought a car in the United States.
He'd be like "You're Indian, I'm Indian.
Give it to me for 10,000 dollars off."
And the guy was like "I can't give you 10,000 dollars off
for a 15,000 dollar car."
Right, kinda crazy?
Not that kind of crazy in what he was asking for, expecting
not really that good of a story, but you get the point.
You remember stories.
They go back thousands and thousands of years.
So start telling a story.
The second tip I have for you is
you have to be unique.
Don't just go out there and be like
"Hmmm. Why isn't my content doing well on Facebook?
Why isn't it doing well on Instagram?
Oh it's because their algorithms,
they're making it harder."
Yes, they are making it harder,
but that doesn't mean you still can't do well.
If you can't figure out how to do well
on Facebook, Twitter, Instagram,
there's one thing that's typically in common,
and it doesn't have much to do with their algorithms.
It has everything to do with your content.
Yes, if you write amazing content,
no matter what, or amazing videos, or amazing podcasts,
you're gonna get traction no matter how difficult
or how strict they make their algorithms.
So instead of worrying about "Hey, Facebook's gonna
do this with their algorithm,"
you can't really control that.
But you know what you can control?
How good and amazing your content is.
And if no-one's liking or sharing it,
you can't go blame Facebook for everything.
You can't blame Instagram.
The only person you can blame is yourself.
So start making better content.
And if you're like "Wait, I created amazing content
and it's still not doing well,"
well go check out all the other people
in your space, or maybe not even in your space,
who are doing amazing content, that's going viral.
They're not running ads, and me like
"Oh, let me take a page out of their book."
For example, my content hasn't
been doing as well on Facebook
over the last three to six months.
Sure, Facebook's making the algorithm harder and harder,
but what I realize is, "Hey, if I make my content
more entertaining, it does extremely better."
And yes, I'm on a B to B world
where I'm pitching to other businesses for services.
I can't really be as entertaining as,
"Hey, I wanna cook with Hennessy."
There was someone who was creating videos about that
on Facebook and Youtube, and it was going viral.
I can't do something similar to that,
but I can show my personality in videos like this.
And my video content just doesn't do one or two or three
times better than my text-based content.
In most cases, it's doing over 1000 percent better
than my text-based content.
Just because I'm showing some emotions,
being a bit more entertaining,
versus the boring text-based content of,
"Hey everyone, check out my latest blog post.
Click through and read it, and leave a comment or share."
So after you do those two things,
I have one little last piece of advice for you
if you really want to stand out from the crowd
in this noisy and hectic world.
Be part of the community.
I know that may sound simple.
You've heard it before.
Everyone tells you you've got to participate,
you've got to be involved in the community,
but just don't do it because I'm telling you to do it.
Do it because you love people.
You love helping them out.
When you care for people you wanna get them results,
even if they don't have enough money to pay you.
That's okay.
And it's a good thing, because when you help people,
I believe in karma, and it will end up coming around.
And, on top of that, by helping other people
and participating in the community,
and really going above and beyond,
people are gonna be like
"Oh, wow, David's an awesome person,
Sue's amazing, Neil's amazing."
You gotta participate and help people.
It's something that you can't take for granted,
and most people are like "Yeah, I'm gonna participate,
I'm gonna respond to comments."
They do it for a day or two and then they're like
"Ah, this is time consuming.
I don't see the ROI in it."
Not everything's about an ROI in marketing.
Helping people, building good will,
and caring about your potential customers,
it does wonders for you.
For example, when I first created kissmetrics,
this was years and years ago,
I'm no longer there,
we had a competitor,
and someone was talking crap about our competitor
Mixpanel on Twitter.
Instead of saying "Hey, our product's better,
you should use ours,"
I responded to him, I helped him out for free,
and I didn't even once pitch my own product.
You know what happened?
They're like "Wait, you're the competing product?
You also offer analytical solutions?
You didn't tell me about it."
I'm like "Yeah, no, I don't want to pitch you
a product or service.
If you wanna see it, that's great,
I more so just wanna help you because I feel bad
that you're not happy with your experience."
And they ended up signing up as a paying customer.
Just by doing one thing.
I helped them out.
So care for people, help them out,
and if you follow these three tips,
you'll do extremely well and stand out in a hectic world.
You're not gonna see results tomorrow,
you're not gonna see results in the next 30 or 60 days,
but you give it a year, and you notice gradually,
week over week, month over month,
you're going to be growing.
So if you liked this video, like, comment, share.
I do appreciate it.
And if I can ever doing anything to help you out,
genuinely, even if it's giving you some advice,
I don't care for the money,
just leave a comment below and I will do my best
to try to help you out and answer all your questions.
Thank you for watching.