- When you look at veganism in the media,
it's mostly a lot of negative news from mainstream media.
So my mission was to create this platform
that had more of that reach,
but also allowed these people to have a voice.
(soft music)
About turning the whole vegan message on its head
and talking about how we can
bring the mainstream together on this.
It's not about whether you're vegan,
or plant-based, or flexitarian, or a meat eater,
or whatever you label yourself as,
it's let's talk about this as something
that everyone can be involved in.
And that's the only way that we can do it, is with media
because nowadays that's where reach is.
- Well, I think Livekindly
has a really unique take on the media.
We in particular like to highlight
the positive stories and the human stories.
Our mission is really about humanity, our home,
and those who share it with us,
and so our content reflects that.
- Livekindly Company for me is a mission
to put better food in front of people on a daily basis,
as much and as fast as possible.
- I'm super excited to be part of this
because we all know, is that we need to really shift
the current food system into a sustainable food system.
- Flavors and tastes and textures of vegan alternatives
are just getting better and better every single day.
And you can make a difference to the future of the world,
and your health, and everyone else
that shares this planet with us, one meal at a time.
- Given the current state of our climate right now,
it really excites me to see all these brands coming together
to really push the envelope in terms of plant-based protein.
- As part of the Livekindly Company,
I am most excited about just being part
of such a really great movement.
I know it's forward thinking,
and it's shaping our world, and our universe,
to be more kind and more compassionate.
- Just to see how big it grows,
and how many people we can get to join the movement.
- The plant-based movement now has such a larger platform.
- [Jodi] And I don't think there was an end point,
and like an end game,
I think it was more about just doing what we can
to kind of have those conversations
a lot of people aren't having
about the food system.
- I'm really excited about how we will be able
to really increase our impact, you know,
coming from a small startup to having just the resources
and the support behind the team, I'm really excited to see
how we're going to grow that platform.
We are one of a kind, you know,
in the content that we write
and the message that we send and how we send it,
so I'm excited to have more support system,
to see how we can reach more people.
- Writing for Livekindly is really exciting.
Just because I get to write about things
that I know I wouldn't be able to write about elsewhere,
whether that's just like
why more people are using goat milk in their coffee,
or just the really nitty gritty
of this type of food technology
that makes Vegan meat taste more realistic,
I find that really exciting.
- Social media allows us to have a bigger community,
and having that support makes you feel like,
"Okay, I can do this, I'm not alone, I'm not the only one,
"you know, and I have these resources,
"and these other people that are kind of
"fighting alongside of me," and that's really powerful.
- Every day I speak with so many entrepreneurs
and people who didn't just wait for the big names
to you know, make a plant-based product
or eco-friendly product,
they went out and did it themselves,
and it's really inspiring everyday
to be able to talk to people like that.
- My favorite way to be kind,
is by treating others
the way that I want to be treated.
- My favorite way to be kind,
is to show compassion towards all living beings,
so humans and animals included.
- My favorite way to be kind
is through spreading information to my friends and family.
Just information about treatment of animals
and how they can kind of change their lifestyle
to help the entire world.
- For humanity,
- our home,
- and those who share it with us.