Because of our internet sales, our customers
are relatively young and used to internet searching.
They get to know a brand through the internet
and then choose its products.
They all have different backgrounds and levels
of education.
We mainly focus on the so-called white collar
group, whose ages range from 25 to 35.
We've focused on the wedding jewelry market for 10 years.
When people think about Zbird, they
think about wedding jewelry and vice versa.
We mainly provide wedding rings, engagement rings,
and some other accessories.
The price of a wedding ring usually
equals a young man's three months salary.
The per transaction value is almost the same number,
10,000 yen, while the price may be a bit lower on the internet.
Our customers are young and fast learners,
so they compare different brands and learn the facts
about diamonds.
Moreover, they tell their friends
about their good shopping experience.
So I think our customers are wonderful.
Most diamond buyers are women, however since our focus
is the wedding market, our customers are often couples.
They come in together, but the woman usually
makes the final decision.
When it comes to women's accessories,
ladies make their own selection.
Sometimes they put it on a wish list
and if their boyfriends pay attention,
they know what their girlfriends want and buy them as gifts.
Even so, women are still the majority of our customers.
Our customers have individual tastes.
Couples buying wedding jewelry generally
want a big diamond set in a beautiful mounting.
But today, customers want to buy more personalized products,
not the same one everyone else has.
So we've introduced the design it yourself service.
They can select a diamond and then choose a setting for it.
And now, more and more customers buy diamonds
not only for wedding jewelry, but also
as gifts for themselves or friends.
It could be a diamond pendant or a pair of earrings.
Generally speaking, our customers
prefer simple designs to the complex.
In India, by contrast, jewelry is usually bigger
and decorated with many colored stones.
One reason Chinese customers prefer simpler and smaller
jewelry is that they are usually smaller in stature
than Europeans and Americans.
The style of our diamond products
tends to be contemporary.
Many young people want more than just wedding jewelry,
they also want jewelry to wear every day.
We do sell classic styles, which have a stronger
sense of tradition, along with personalized jewelry.
We advertise that diamonds are not
only for traditional jewelry, but also contemporary designs.
Diamond jewelry can show your own style and taste.
We've invited an Italian designer
to help us design a representative series-- Angels
and Demons, which is a couple of pendants.
During the day, white collar office ladies
can wear the angel as a stylish accessory,
while they can wear the more edgy demons to
after work parties.
This design demonstrates the diamond
is contemporary fashion.
Likewise, different price points demand different designs.
Customers want expensive products
that are elegant and suitable for formal wear,
while the cheaper ones can be cute and flexible
for casual situations.
Because we mainly focus on the wedding jewelry market,
we have joined up with some famous international jewelry
designers and launched a diamond series called Promise of Love.
Then we invited another famous international designer
to design an exclusive wedding ring
series for Chinese young people.
As you can see, these styles are very beautiful flowers
surrounded by diamonds, which shows the lovers hug
and promises.
It not only creates an eye catching effect,
but also adds a deeper meaning to the jewelry piece.
This series is very popular.
Many couples want to purchase their wedding rings from Zbird.
We also work with the Platinum Guild international.
Our chief designer and Platinum Guild International
jointly launched a series named Two People, One World.
There's a Chinese saying, fly next to each other,
which means two people moving through life together
to get a better life.
This style is like a bird's wings
that symbolize two people pursuing happiness
in their lives, and also reminds us of Zbird's brand.
This product is very representative of our company.
There's also a personalized jewelry series
called In Fashion, which can turn into different styles
to match up with different dresses.
So every woman can find her own jewelry style.
Zbird is famous for its fashion, elegance, and style.
And more and more young people are
willing to express their personalities
and love with our products.
I also hope that our products are
as good as our slogan-- "Shine for You."
What's more, we can see here we have our special customized
products for VIP customers.
We provide a global diamond search service for them,
including the finest quality color diamonds and fancy shaped
diamonds, and custom jewelry design.
These designs are all one of a kind,
so we can give them the most exclusive service and choice.
First of all, Zbird has an excellent and talented design
team.
They come up with many ideas based
on their understanding of the Zbird
brand and our young customers.
Our ideas are not just our own creations,
but are also based on international fashion trends.
For example, the theme of this year's fashion week
is "natural."
So people are looking for colors like vibrant green
and geometric designs.
These elements and highlights inspire our designers.
So, we follow hot fashion trends and even
the hot topics in the news.
For instance, So Young is a very popular movie in China
recently.
Everyone wants to recall his youth.
So we'll design something special
to trigger dynamic and youthful feelings.
We want to deliver the most popular view of the world,
combined with our sense of beauty and style of fashion
jewelry to our customers.
At the same time, we constantly communicate with our customers
so we know what styles and design they like.
That way we can provide them with more customized service.
We work with outside jewelry manufacturers
to help us turn our designs into real products.
So we don't make the jewelry ourselves.
We focus on marketing.
We work by cooperating with good partners in the industry.