- Here's how you get ahead of 99%
of YouTubers in the next six to 12 months.
Every video you post
from this day forward has to have big YouTuber energy.
You know those channels that get comments like,
"wow, I expected this channel to have more subscribers."
You want that channel to be yours.
You want viewers to watch your channel and not even realize
that your subscriber account might only be at a hundred
and that requires you to approach YouTube
with a set of attitudes
and actions that will put you in the top 1% of creators.
Let's use the Channel Airrack for example.
In 2020, it was one of the fastest growing YouTube channels
and successfully obtained 1 million subscribers
in under a year.
This was not luck.
From the very beginning, Eric had these three attitudes.
The content I post will be better than what already exists.
High effort will be rewarded.
I will be successful or die trying.
And his actions matched those mindsets.
Not only did he produce some of the best content on YouTube
at the time, he created content that never even existed.
This doesn't mean that he used expensive gear
or had a full production crew behind his videos.
He just thought outside the box.
He put a tremendous amount of effort into all of his videos
from the scripting to the storytelling, to the editing
to engaging with this audience.
He was relentless in his video release schedule
and committed to posting once a week
even if the video was not perfect
and he went 100% in on YouTube and held nothing back.
- I like relate so much
to having 10 subscribers because I think it's so hard.
There's no chance on planet Earth that
if I continue to work this hard at each video
eventually I'm not successful at it.
There's just no way
that I'm going this hard on videos that I believe in
and eventually this does not work out.
Like there's just not a world.
If I just do this every video until I'm 80 years old
and it's just either this or I'm going to be a YouTuber
I will just eventually be a YouTuber like no one else.
I just knew no one else was willing to put that amount
of like pre-production
into a video to like make something interesting.
You know, I just knew that YouTube wasn't picking me up yet.
You know
- Most new channels simply are not doing YouTube like this.
Small growing channels increases their effort
as their subscriber count increases.
Fast growing channels max out their effort
as soon as they launch.
They start with their biggest ideas.
They collaborate early, they make noise
they fake it until they become it.
Listen, maybe you're not natural on camera.
Maybe you're afraid to speak in public.
Maybe you're ashamed to reach out
to brands and creators because you only have 30 subscribers.
Maybe you don't even have a full grasp
on what you want your channel to be about, and that's okay.
Being a creator comes with a skill
and confidence that is not easily mastered
but when the camera's rolling
it's time to put the fear and nervousness aside
and become the biggest version of yourself.
It might feel unnatural at first.
Reaching out to locations to film
going after your biggest ideas, speaking
to the camera like there's a million people watching.
Even if there's nobody.
Don't act like you have 30 subscribers.
Act like you have 3 million.
One of the worst things you can do is let your inexperience
and nervousness show up on camera.
Hi guys.
Welcome back to my channel.
I just wanna say thank you
for helping me cross 18 subscribers.
Today we're gonna be...
today, we're gonna be...
If that's you
I'm sorry, but those videos are hard to watch.
Carry yourself with the confidence
of the creator that you want to become.
Observe the masses.
Do the opposite, when everyone is copying Mr. Beast's style.
Create your own style.
When creators are stealing ideas, make something original.
When everyone is playing it safe
get creative and take risk.
To be in the 1% of creators
you have to think and act differently.
Your channel is not gonna blow up
by doing the same thing as everybody else.
This isn't advice about being yourself
or finding your voice.
This is about standing out from the pack
and making it clear that you are
in a different category of creators.
Who created content like Michelle Khare
before Michelle Khare.
who created content like Ryan Trehan before Ryan Trehan,
who created content like you, before you.
Hopefully, your answer is nobody.
This means that you have no competition.
You are not just creating lower quality versions
of what's already out there.
You're creating something completely new.
This means you're sitting in your own blue ocean.
Meanwhile, everyone is fishing in a red ocean.
There are millions of channels doing tech, fitness, gaming
beauty and every topic under the sun.
It's not enough to be just as good
or even better than the rest.
You have to be different.
Close the gap.
This photo describes most YouTube creators
in their early stages.
The left side is what you are able to create.
The right side is what you wanted to create.
This is called the gap, is when your creative dreams
don't match your technical abilities.
When what you create falls short of what you've envisioned.
And the only way to close that gap is
by upgrading your skills.
You watch YouTube tutorials on lighting, editing
and camera angles.
You study your favorite creators
and try to learn from their techniques.
You invest in better gear when you can.
You seek feedback from your audience and creators
and you apply what you learn to improve your videos.
You find that channels
that plateau are not focused on closing the gap.
They're hyper focused on posting content, not perfecting it.
That's heat, tweet that.
Listen, six months to a year from now
your channel could be in an entirely different spot.
This feeling that you have right now
that you're gonna blow up
that you're gonna be the best creator in the world
that you can make it, hold on to that feeling.
But remember this, ideas are worthless.
Execution is everything.
If you really want this, start today and don't stop.
Post at least one video per week
as you learn the craft and build momentum.
Have big YouTuber energy and confidence.
Start before you're ready, stop competing
and start carving out your own lane.
And most importantly, press record.