five solid and proven methods to lead the viewers eye around to graphic
designs for better results as graphic designers we want to ensure the viewers
focus their attention exactly where we want them to and today find out exactly
how to do just that as a graphic designer it's crucially important to
have a space on the Internet to showcase your portfolio of work bookmark offers a
straightforward and an easy to use website solution we don't even need to
type out a single line of code check out bookmark link down the
description box below and design your website today the first of five ways to
assure and direct review is focus and attention is to use leading lines now
before I show you what leading lines are let's quickly look at the main forms of
line used in graphic design and also the connotations and emotions they evoke
when using horizontal lines this will make the viewer feel comfortable calm
and also relaxed the vertical lines can be used to show dignity or formality and
also strength diagonal lines give the viewer sense of action and excitement
and often used in sporting designs
curved lines are used in graphics imagery or even IDEs and these curved
lines can be used to express movement in a graceful and flowing manner we want to
encourage the viewer to look exactly where we want them to and using leading
lines is a great way to do just that the idea is to make a clear and an
evident pathway often leading from a focal point for the viewer to track
their gaze along as you can see in the examples it can be as simple as having
an arm or a leg pointing to a general direction
let's find out the next four really awesome and useful ways to lead your
viewers attention the second of five methods is the Z or the Z patent now I'm
from England and over there we say Zed instead of Z but anyway the Z pattern
layouts follows the shape of the letter Z readers was thought in the top left of
the page or design then move horizontally to the top right and then
diagonally down to the bottom left before finishing in the bottom right the
Z pattern is sometimes called the reverse s pattern which might indicate
more of a curved path as opposed to the hard and straight angled path but
otherwise they're pretty much basically the same thing
this method relates back to how people at least in the Western world read a
book and then it's from the top left of the page across and then downward it's a
natural and an instinctive way that many people view media and thus this is a
very good method to tap into people's attention when making a graphic design
especially for less busy and more simple designs
the Z layout method is very popular among website and UI designers because
it allows them to neatly and efficiently layout the information and the design
elements you can see this on so many different web pages including for
example Facebook now by itself it probably isn't enough and you do need to
utilize other design principles and techniques with the Z layout pattern the
third tip today is to use balance and balance is a key and essential aspect of
graphic design and most designs created should and actually do use balance in
some way you can actually use balance itself to lead a viewer around your
graphic designs but before we get into that let's quickly take a look at the
four main types of balance you can find in graphic design firstly we have a
symmetrical which is pretty straightforward it's where two sets of
design elements are mirrored we then have a symmetrical balance which is a
kind of balance where both sides are not equal in weight and appearance one side
is often dominant and even a focal point and in the other side will complement
the dominance with a subtle and subdued kind of design layouts radial balance is
very self-explanatory and that's where a design elements radiates from a central
point or a central focal point lastly we have mosaic balance which results from
balance chaos kind of controlled chaos the composition lacks distinct focal
points and the elements share uniform emphasis
the lack of hierarchy leads to visual noise at a first glance but it does
actually work well together so how can we use balance to lead a viewers eye and
graphic design well take for example a symmetrical balance you can have a
distinct starting point for the viewer in the more dominant area of the graphic
design this is an obvious starting point that grabs attention and then the viewer
can be assured to move their focus to the less dominant parts of the design
the other part of the asymmetrical balance this is where you might include
some information or a call to action or other significant details on the design
the dominant focal point is sort of like a Bates to draw in the viewer and then
you can lead them on to other aspects or crucial parts of the design I personally
feel that a symmetrical balance is the easiest and the best form of balance to
use to lead a viewers attention but you could also use radio balance as well but
the the symmetrical and the mosaic balance don't have enough standout
points of attention to essentially do the job and to lead the viewer
the fourth of five ways to guide your viewers around your designs is to use
cold action buttons or graphics these often stand out from the design in terms
of their color and their shape and also the location and they require the viewer
to take note of their context so for example subscribing to a page or
clicking a link of sorts that's many dedicated to digital graphics but they
also do exist in print media and they can be represented by a kind of discount
or for sale graphics as example now call to actions often standouts but they
often are the last place you want your viewer to land on in terms of their
attention or focus so maybe start with a focal point or other kind of method and
then lead the viewer to that place and that call-to-action the idea is to make
the icon or graphics stand out and to be appealing but also they need to be a
finishing point for the viewers journey on your design this is especially
crucial on digital graphics for websites as you only really want people to click
away from the page if it is a call to action or to a link or page within the
website itself on this blue design here the call to action is a bottom most
graphic so the designer has gone with the idea that the view is going to begin
at the very top and then work their way down in regard of their focus and their
attention
and before you finish up just remember to subscribe to my channel
if you find my content useful and you want to keep learning essential skills
in graphic design so lastly we have something I've mentioned throughout this
entire video and on its focal points they are essential in graphic design
because every race and every journey does need a starting point focal points
allow you as a designer to establish the exact point that you want the viewers
attention to be on as say opposed to the z pattern layouts where the view is
always going to start at the top left the focal point doesn't only allow you
to dictate the viewers star points and their attention but it also acts as a
kind of attention grabber it draws people into the design with a kind of
point of interest that can make the design visually appealing and exciting
now you can use multiple methods in today's video on your graphic designs to
lead the attention of a viewer and I do suggest you do that by having a relevant
and an appealing focal point it's almost crucial to an effective
design not always but it often is the case so there are five ways that you can
lead a viewer around your graphic designs do you let me know down below
what you thought of today's video and what you want to see on this channel
like and share my content on social media if you do want to help outs of toy
graphics and make sure to have a great day until next time design your future
today peace
you