are you looking for an easier way to write introductions for your blogs perhaps you're
fed up staring at your screen and hoping your eyeball grabbing introduction will type itself
and i can imagine you certainly don't want to feel you've wasted your time
writing your amazing blog if your introduction doesn't do its job and keep the reader on your
page in this video i'm going to share with you how you can structure your introduction
and also share three tips and ideas for writing your blog introductions to hook your reader
and keep them reading so what makes your blog introduction good
well it's an introduction that grabs the attention of your reader it's specific it's to the point
and it's also interesting so we can expect quite a lot from our intros to our blogs because from
their first sentence you want to keep them on the path to reading your blog now after
you've hooked them in with your first line you can then move on to letting them know that this blog
really is for them so when you think about it what's your reader's experience of this problem
that you're blogging about and how does it make them feel you can then tell them what your blog
is about how it's going to help them and the benefits that they'll get after reading your blog
now your reader will love it when they feel understood so the first type of introduction
i'd like to share with you is the empathy introduction i also know as the yeah that's me
intro so this is an introduction that works well if you've been where your reader has been so what
have you struggled with but now you know how to do it better and get fabulous results empathy it
works so well in blog introductions and you can show empathy by asking your reader questions in
your introduction explaining how you struggled and then going on to explain how your blog is
going to help them so a little bit of an example is this one here so the questions that you might
want to ask could be along the lines of these ones to get them nodding along and go yeah that's me
so are you fed up that no one's engaging with your content on social media utterly confused as to
why others get loads of engagement while you're ignored are you feeling that social media isn't
for you you can then go on to tell them that you understand because you struggled with this too it
was exactly the same for you and then how you're going to share with them in your blog what you did
what you changed what you did differently to get way better results from your social media efforts
blog intro idea number two i call this the two big questions and blog explainer introduction
now there is an organization that does this brilliantly social media examiner the vast
majority of their blogs start with a couple of questions and then explain what the blog is about
and why it's worth your time reading the blog so let's have a look at three examples taken from the
website of the social media examiner and you'll see the three that i'm going to share with you
follow the same format for their introduction now there's nothing to say that you can't
write introductions like this too give them a go it could be enough to hook your reader in
blog introduction idea number three write an eyeball grabbing data or shocking fact
in your first line so what data or fact would shock or grab the attention of your audience now
of course it's not any old fact it's got to relate to your blog post and not one you've made up just
to get clicks either now using a statistic or a fact at the beginning of your blog can be that
great way to keep your reader reading so thinking about your industry your audience your
ideal client what information could come as a surprise to them that you could use in your
blog introduction use this statistic as a way to hook them in but then be sure to create
your introduction that takes into account what your readers experience of this problem is
and how does it make them feel now perhaps if you're a mindfulness coach and a concern that you
have about your audience is that they're spending far too much time on technology specifically their
mobile phones and you've worked with people who their mental health has been affected through
overuse of technology then perhaps this is an introduction that could work for you
4.8 hours a day that's how many hours adults in the uk are spending on their mobile phones
every day that's 1752 hours every year now perhaps you've noticed you're reaching for
your mobile phone more often or you feel lost when you haven't checked it for the latest updates and
you want to reduce how much time you spend on your phone but don't know how to in this blog
and you could go on to explain what this blog is going to be about and how you're going to be
helped reduce the time you spend on your mobile phone so one thing i get asked is when is the
best time to write your blog introduction you're going to hate my answer because well
it depends there are times when your introduction just seems to flow and there's times that it
doesn't and it can feel a real struggle to get it written now sometimes i write my introduction
first Because this then helps me to keep on track and not go off topic when i'm writing my blogs
sometimes i have no idea how i want to start so i'll write my blog first and then i'll go back
and write my introduction last but the key is to write an introduction that encourages your
reader to start reading and keep on reading until they reach the end of your blog so which of these
three ideas will you use for writing your blog introductions so let me know in the comments
below if you've got any questions or comments on today's video then please feel free to pop
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