- [Rob] Hey YouTube. I just got monetized.
So how much am I going to get paid for my YouTube shorts?
Well, I have been crunching in numbers
and I think I've got an answer for you.
Yeah,
$333 and 33 cents
per month.
I think.
I calculated all of this using a payout
of $10 from the Shorts Creator Fund based
on around about 100,000 views.
Then, if we assume from the requirement
of 10 million Shorts views, over 90 days to monetize,
a creator will average 3.3 million views a month.
Based on $10 for every 100,000 views,
that's $333 for 3.3 million views.
No, that's some might fine frontier, gibberish math, Rob
and it's gonna be 100% wrong.
The truth is nobody yet knows how much they're
going to earn from YouTube Shorts ad revenue,
but it's coming and it's fun to speculate, right?
Creators could be averaging a lot more than $300 a month.
They could be averaging a lot less.
I'm gonna go with the latter
because of a potential huge sting in the tail.
Stick around into the end to find out what that is.
Right now something called the Shorts Fund
pays creators based on two metrics,
how many Shorts views the creator gets
and the location of the audience that watches those Shorts.
None of this has anything to do with adverts.
And with the Shorts Creator Fund,
there are no requirements of 1000 subscribers,
or 4,000 hours of watch time,
or 10 million YouTube Shorts views.
Basically, if you've got a lot of views, you might get paid,
but you were never sure from month to month.
But this Shorts fund is coming to an end
at the beginning of 2023 and will be replaced
by a more complete YouTube Partner Program
for Shorts creators, including ad revenue.
Now, as you've been browsing through YouTube Shorts
over the past several months, you've probably
already seen adverts appearing every few shorts
like this one, and come next year,
some of what the advertiser pays
for this ad slot will start going directly to you.
And this is where things get a little complicated
because that advert is not appearing on your video.
It's appearing on the Shorts player
which you share with every other creator.
Let's say this ad pays 20 cents for the slot.
Who gets some money?
Well, three shorts came before the ad
and another three after the ad.
YouTube says that they could distribute the revenue
from the advert amongst all of these videos,
but don't forget some of these creators
of these short might not be in the YouTube partner program.
So I don't think they'll get any.
Next up, let's talk about CPM.
Or let's not because I have no idea
how that's gonna be calculated.
YouTube has been categorizing videos into niches
for years, helping advertisers target specific audiences.
But when an advert appears in between a sport, tech, dance,
comedy, reaction, beauty tip collection of YouTube shots
the advert can really target any specific audience, can it?
Unless of course the ad is based purely on user data
and has nothing to do with the shorts they are watching.
Nah.
I don't know why I'm tapping of my head.
This isn't getting us any closer to finding out what CPM is.
All right, this isn't working.
Let's look at it from a threshold point of view.
Sportzntouring wonders if the
10 million views requirement is an indicator
of payouts as anything lower than 10 million views
won't come close to triggering the ad sense threshold.
To trigger a payout from your YouTube earnings,
you must have at least 100 US dollars
in your ad sense account.
For argument's sake, let's say that
1 million YouTube shots views earns a creator $5,
and that creator gets 1 million
Shorts views every single month.
If that was the case, the creator would have to wait
for almost two years before they got a payout.
Typically when a creator reaches 1000 subscribers
and 4,000 hours of watch time, once they monetize
their content, they're probably earning around about 50
to a hundred dollars every single month.
So they are going to get some payouts.
So maybe 10 million YouTube shorts views
would be worth $50 in ad revenue.
I know, I know I'm just spit balling at this point
and we haven't even got to the biggest problem yet.
Revenue split.
For long form content, it's quite simple.
You, the creator, get 55% of the ad revenue.
YouTube takes the over 45%, but when it comes to shorts,
you only get 45%
of something.
In a blog post about the monetization updates,
YouTube are being very careful with their wording,
which states, "from the overall amount allocated
for creators they will keep 45% of a revenue."
Hmm. Suspicious.
What does "allocated to creators" mean?
Let's speculate.
Let's say an ad pays 10 cents.
YouTube take their cut of 50%,
which now leaves 5 cents allocated to creators.
Now, remember you only get 45% of this pot.
So where's the rest of it going?
Let's go with music label, shall we?
Now I'm almost definitely wrong about
who's getting paid how much, but the reason I'm wrong
is because of a lack of transparency
from YouTube on this point.
And that has caught the attention
of some pretty prominent members
of the YouTube community, including Hank Green.
I'll link the tweets in the description
below the Like button.
So, unfortunately I don't think we're any closer
to knowing how much you're going to earn
from your YouTube Shorts.
But I don't wanna leave you empty handed.
Let me know what type of shorts you make,
how many views you get per month,
and I'll let you know in the comments below
how much you're going to earn.
Wrong answers only.
Now you've already had a lot to say about these monetization
updates, including the insane amount of watch time
you're gonna earn from your YouTube shorts
to get 10 million views.
It's all over here, definitely worth watching.