What's up brand builders! Stephen Houraghan here of BrandMasterAcademy.com and in
this video you're going to learn how to create brand advocates so you can
amass an army of satisfied customers all acting
as an enthusiastic sales team for your brand.
now if you're new to the channel and you want to build brands that go beyond
visuals with strategy psychology and creative thinking then you are in the
right place hit that subscribe button and the
notification bell and you'll be well on your way
now social proof is one of the biggest drivers of sales for any brand
in the world now social proof essentially is customers talking about
your brand having gone through a successful
experience and brand advocacy therefore is the holy grail of branding because
it represents success at every level it represents success
on the level of the customer they've gone through your experience
and achieved their outcome success on the level of the relationship
between the customer and the brand and success on the level of the brand you've
taken them through some kind of success and helped them achieve that
outcome so if you can have brand advocates all advocating for your
brand and talking about the success that you've taken them through
well then that as I said is the holy grail of branding because you have other
people doing your selling for you so it makes
sense then that any brand would take the time to work on their processes
to create brand advocates for their brand but how do you do that how do you
go about creating brand advocates well in this video I'm
going to show you five different techniques
that you can use and take into your own business so that you can take
happy customers and turn them into brand advocates essentially
creating a sales team of happy customers all promoting
your brand number one give them their desired
outcome now this is an absolute non-negotiable if you expect
customers and people to talk about your brand
favorably then you need to give them the desired outcome
that they're after anything short of that if your result
or outcome falls short of what their expectations are
then you're going to have a hard time getting anybody to talk well about your
brand to talk your brand up or to become an advocate for your brand
so number one is an absolute non-negotiable
focus first on that outcome and creating those happy customers
number two delight or surprise them now obviously your customer is going to
expect a certain kind of outcome from engaging you and they're
probably also going to expect a certain kind of experience as well now that
experience that they'll expect would probably be status quo they'll
expect what the market is offering but if you're able to give
them something different if you're able to delight
or surprise them then that will be a breath of fresh air
they'll see that it's not status quo and they'll think to themselves
this brand is a little bit different number three stay top of mind
now this is where most brands fail because most brands focus on the
transaction they're all about the sale they want
that sale and once that sale is done then they neglect the rest and
building a brand is all about nurturing relationships so
if you want to stay top of mind with your customer and you definitely should
if you look at any of the biggest brands in the world
they all know that their solid foundation is that repeat
business of those loyal customers and if that's what you want if you want those
loyal customers coming back then you need to stay top of
mind so make sure that you include processes
within your day-to-day operations to make sure you keep that conversation
going with those customers and stay top of mind
number four ask for testimonials now chances are that if you have taken
your customer through on a successful journey and they've achieved
that outcome then they're going to be a happy customer and they'll be happy
to tell other people about their happy experience
so you need to take the time to reach out to them and ask them for that
testimonial and this is best done when they have just achieved that outcome
because the emotions are still there and that will come across in their
testimonial whether it's written or via video so you can take that
testimonial put it on your website or use it in an advertisement with their
consent of course and number five incentivise
their advocacy now chances are if they are a happy customer
they'll be just happy to go out and tell other people
about your brand because they'll have achieved their success they'll
have achieved that outcome but if you incentivise them to go out and do that
more they'll be even happier so you can do this in the form
of a referral or finders fee in the form of
credit for your business and brand and the services that you offer
or through some kind of bonus or VIP package but
what you're doing here essentially is you're giving them added reason to go
out and tell other people about that
experience and you're doubling down on that brand loyalty and a customer
loyalty now most brands today try and build their brand using push marketing
so essentially they pay for the privilege
to tell other people how good they are but the reality is that we dismiss
most of those messages because we don't like
people tooting their own horn in general and we certainly don't like
brands telling us how good they are what we do like on the other hand
is people coming to us and telling us about a great experience
that they have had and if that happens we're far more likely
to listen to that person because we're likely to know them
and trust them so if you have an experience that delivers successful
outcomes and happy customers then you have an experience that will
deliver brand advocates all you have to do
is take the time to develop those processes to create
those advocates and then watch your new sales team go to work but I would love
to hear from you about your experiences when it
comes to brand advocacy are you a brand advocate for another
brand because you've had a great experience or do you have processes in
place that produces brand advocates or do you have
challenges around building those processes to produce
those brand advocates I'd love to hear from you in the comments below
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they're downloadable so get yourself involved but as I said I would love to
hear from you in the box below what your experiences
are what your challenges are I'll do my best to answer all of those
until next time brand like a master and I will see you in the next video!