In this video I'm going to show you three different tools three different ways that you can spy on your competitors
Facebook Ads right now guys, this is super powerful and this is super beneficial for your business
But the key thing to keep in mind here is that we want to use these tools just as ideas
We don't want to go through and use them just to copy and paste and rip off someone else's business
Because mainly for two reasons one that's super messed up just it's not the way to go through and do things and second
Nobody likes a copycat. So if they're seen some business or one of your competitors or something like that
using running these ads
And that you basically have the same exact ad almost the same exact copy almost the same exact image or video or whatever it is
You're not gonna really have any credibility and Trust when you go through and start running your ads
So the key thing of what I like to do when I'm going through and checking out these different Facebook ads from my competitors
And just see the flow. What type of offer are they offering are they doing a live event? Are they running a webinar?
They running it to just a basic landing page. What are they doing?
And if they're doing it consistently and there's some of the bigger brands more than likely it's it's working for them
Okay
So this is more of just like get some different ideas for strategies
Of different ways that you can go through and incorporate it into your business do not copy
But we can spy and see what they're doing. And so we can go through get ideas to implement into our business
So with that said guys now that we got all that stuff out of the way
Let's jump onto my computer so I can show you guys step by step these three different tools of how to spy on your competitors
Facebook Ads
Alright, so the first way to go through and do this is actually using the Facebook Ads platform itself
And this is super beneficial. This is something that since the Facebook Ads data barista happened several months ago
They wanted everything to be a little bit more transparent to just everyone that's on Facebook
So I'll just give you guys an example with my own business
So what you got to do is just pull up someone's facebook business page so it could be your competitor
it could be really anybody so let's just pull up my page right here and
We've got right here. Okay, Jason Wardrop 34,000 likes. This is me
So we come over here and this is gonna obviously pull up the main page
and since I am the actual owner of this page
I can go the business manager and actually use it as the owner of the page
Okay, so you can kind of see like everything here
Now if we go over here to this left-hand column and we can do this on any Facebook page out there
We just click on see more right here
Then you see this last one where it says info and ads
That is gonna show all of the ads that that person is currently running for their business
So if we click on this right here, this will pop up
I've only got two ads actually running right now
and the reason why I only have two ads is because I'm moving all of my email marketing from one platform to another and so
Because of that I've got my ad shut off because if the email mark is not in place kind of really makes sense, right?
So right here
this is kind of more of like an
intro video that I've got to go through and collect and pixel all these people anybody that watches this video I could say
Okay, if they lost 50% that means they were somewhat interested in what I was talking about
And then this one looks like I think this is just a little retargeting ad right here
So these are all the ads I'm running right now if you guys come check this out later
you know weeks from now months from now that after I've shot this video you'll probably see that I'm
Running a lot more ads than just this so same thing works guys
Like if we go through and say let's pull up Gary Vaynerchuk. For example, we pull up his Facebook page
We've got right here 2.9 million like this. We click on Gary Vaynerchuk and
Then we go over here to see more and then we can go check out and see what ads he is running. Ok
So if we come over here, just drop my new dark cloud lemon 2-run sneaker
So this is like this is where we want to get the idea. Like obviously he just dropped this shoe line
And so that's why he's going through and promoting this right here
Looks like he's promoting it very heavily all these different shoes and everything that he's got going on
but the thing is and you can see a lot of these are
Well, I guess he's got the shop. Now. I was gonna say they're not even a link, but we can kind of see ok
Click on shop now and you can see where this is taking people. So this is taking them directly to
the checkout page right here
Which obviously it's probably because he's got a pretty big Bera brand and he's done this deal with k-swiss
And so he doesn't really need to go through and warm people up anymore. All right, so
Let's just come back here. So that's really what we do
We just go pull up any page
We go down to the info and ads and we can kind of get a good idea of what type of ads that they're running
So that is the first way right there that we can go and spy on our competitors Facebook Ads
The second way is a tool that is called ad
Espresso so you can see this right here at espresso. It was purchased by HootSuite
so now you can see his by HootSuite right here, but if we want to go through and use this, what we'll do is
the best way I like to go through and do this just scroll down go their main page scroll down all the way to the
bottom and then click on
Example so they've got this education where they're going and teaching a lot about ads a lot about different a lot of different things
But we'll click on examples and this will pull up we can see a lot of different Facebook ad examples
So you see right here. We've got Amy Porterfield pet ninja dip your car
We've got all these different Patagonia, but what we can do is say hey
We want to search ads in all place all placements just the desktop newsfeed
Just the Facebook right-hand column all industries or specific industries right here
Or you can search ads by advertiser tax URL
So for example, let's say we want to go through and search real estate
So we go through we say real estate and we'll say all placements and you can even like get down by like which marketing
Objective that they're using so sales cons promotion lead gen awareness, whatever it is for this example
I'm just going to leave it pretty open-ended because I just want to kind of get a
Feel for all the different ads that are going on in real estate right now
And then also all attributes is it a photo ads split test, you know, is there a human in the actual image at carousel?
so a lot of cool different things retargeting, which that's obviously a powerful one because we know how powerful Facebook Ads
Retargeting is and so for this one we'll just do real estate. Leave it pretty open-ended
Click on find ads now and so we can get a look and a feel
So this one looks like real estate investments
You know some different housing ones and we could just click on some of these
See what they actually look like
then once we're here like we could check out we can see how many likes and comments and shares this guy's so this is really
Gone viral it looks like now if we click on this we can see what page it actually goes to so right here
They're not even running to a landing page looks like is just as basic article. So this is just very beneficial
When we're trying to go through and get these different ideas right now
Obviously if you kind of have the core process of your business of where you're sending people to like for me
I would never send people just to a blog post right here
That's just not my strategy not the way I like to do things, but you can see ok
Our people running stuff to a live event
Are they trying to get awareness to their blog which it looks like these people may be doing that or are they trying to go?
Through and generate leads or retargeting so we'd go through Alyssa's check out this retarding one right here
We'll click on find ads now. So it looks like there's zero Facebook ad examples for that
But we can kind of just check out these different options and then go through and see what they've got
So as you see I don't have a pro account
So if you want to go through and get all of the different Facebook ad examples
You totally can it looks like it's a paid version of that start in your trial get in check out all these different ads
But this is another great one to go through and use like I said
it's kind of not as relevant anymore because
Facebook just allows you to go through and pull up all the ads from the person's actual page
And see everything that they're doing just because they're trying to create that transparency
And then the last and third way that you can go through and spy on some different competitors ads
And guys with this I've kind of gone from best to worst
Right like so best is using the actual Facebook Ads platform or the Facebook page platform
I guess and then the second one I like is at espresso and then the third one is this tool?
It's called swipes dotco
Okay, so if you make this bigger right here, very similar. You can go through and search different niches
So advertising alcohol ancestry, but you can see there's like not as many so like business opportunities got 21 right here
We click on this and kind of check out all the different swipe files of what's going on
And then all types, they they don't just do Facebook ads
So they've got a lot of other things so it's you know
Direct Mail was looks like
so Facebook ad so business opportunity and Facebook ad we've got this drive with uber so it looks like
Uber is wanting to go through and get more drivers
So anyway, once again, like I said guys
This is probably the least favorite of all the tools, but you can see we've got digital marketer right here
we've got Spotify Marco Rubio so you can just get an idea of
Some different things that you can go through and use for your business, right?
So anyway guys if you guys found this video helpful
Go ahead and give it a thumbs up drop a comment down below
and as always guys, I'm gonna have a link to my
hundred percent free
Facebook Ads cheat sheet and the mini course down in the description as well as in the link or in the top comment below
So if you guys want that 100 percent for free give a complete overview of everything
Facebook Ads the pixel of custom audiences all that stuff. I've got that down there for you guys
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Thanks for much watching and I'll talk to you all later