[MUSIC]
We're at an off site and the goal of this off site is to define the story.
So we're going to talk about the insights.
And then pull it together, what is in fact the growth story for this new innovation.
After that, they'll have a brainstorm around how do you make that story come
alive across time, across channels.
So what we have is a set of employees from Bayer
here at this off site in order to actually define the story.
>> Yeah, we find it super valuable to actually leave work.
It's only a couple minute walk.
We come here, we're all peers.
We work together we have the digital team represented,
sales, global brand marketing and global brand.
And together we will just have more clarity and
we'll be able to focus on the true essence of what we need.
>> Perfect and
the other thing that's really interesting about here is this notion of optimism.
How do you create a culture of optimism?
So I asked Leslie to have the beginning part of this meeting designed around
a few exercises that we talk about, in order to create that culture of optimism.
So, let's go.
>> All right. [MUSIC]
>> So, thanks for coming you guys.
>> Yeah [CROSSTALK] >> We have some work today, but
before we start, let's just loosen up a little bit,
and let's just do the number counting game.
So remember, we're going to count around, and
we're going to do it as fast as we can.
>> Okay, so, we're going to count to four and we do that a couple times,
and we're going to do clap on the four, okay?
>> Who's starting?
>> I'm starting.
>> Okay. >> Another one of our core values, and
one of the things I love about being here is humor.
And I think that there were these,
there have been these igniting incidents over time that have created our brand.
It didn't happen in one day.
It's happened over a number of years, and it started with the founder.
It started with Leslie and when you meet Leslie you know that she's a funny woman.
She cracks me up all the time and
that has permeated through our organization from her.
>> We're not ready to brainstorm are we?
[LAUGH] Try it.
We have to do this.
You start.
>> One, two, three.
>> One, two three.
>> One >> Two, three [SOUND],
>> One, two, three, [SOUND].
>> One, two, three, [SOUND] >> One, two, three, [SOUND]
>> One, two, three, [SOUND]
>> Nice,
>> Now I have personal rule that you have
to laugh really hard every single day.
I think there have been studies on humor lengthening your life.
And personally, humor is a big part of my life.
And I find that when people are laughing around here, they want to stay longer and
be more productive.
And the customers can feel your humor because it's tongue-in-cheek.
My gosh, if we took our lives that seriously at work,
no one would want to come to work every day.
All right, so in a minute, we're going to be pulling together stories for
this product challenge that we have.
So to get as warmed up, why don't we do our own personal six word stories.
So think about something that implies to you right now, this place in your life.
Six word story who wants to give it a shot spontaneously
>> Mine would be I've move a lot and
eat often [LAUGH] >> Can we count that?
I've moved a lot and eat often.
>> Seven words [CROSSTALK] >> I was hoping no one would
get the grammar.
>> A lot is two words but that's all right we'll let you go.
>> American husband,
have fun, work hard.
>> Do you have an American husband or do you want one?
>> [LAUGH] I want one, no I've got one I've got one.
>> Say yes, be strong, laugh hard.
>> All right.
>> We're selling makeup at the end of the day.
And so we do things to keep that humor injected into our daily work.
And those are things like Leslie will just pop up and
do an impromptu dance party on a Friday afternoon, and pull everybody together.
So, when you think about that, as stupid as it sounds, and
you head to the desk, you are in your work, and
you could be frustrated or you might be having a bad day.
That provides this relief, this moment for
everybody to kind of see each other in a different than as work colleagues.
So we try and bring humor in.
We have happy hours, I think, every damn week or every,
seems like every day there we do these impromptu happy hours.
And then for me, I was like a couple years ago, I want to have one day a year where
we close the office, we go off site and we just enjoy each other.
And we did our first one last year.
We call it bad day.
What you see in those moments is you see the real culture.
I saw this fierce competitiveness.
Where everybody's like, I gotta get a better costume than she has,
and they're trying to win the race, and it's fierce.
But you see the humor, and you see people connecting.
And that connection is then what makes their work so
much better when they come back to the office.