Doors beep
About a year ago actually when I started going to the gym down in Soho
Find a way to get there
Uber would take an hour
Subway, take 12, I first got on the subway for me actually
Try to convince. We'll come on who's trained and just hug one another
Extra funny about that. It's like he actually thinks on that stupid kind of frenzy
It's a bathroom mastermind today
She's gonna be helping a company figure out how to scale up their membership business, they're launching it, and she's got a pretty sizable uh
Speech therapy business, and they're rolling out a monthly membership
and they're trying to grow it and
It's interesting about memberships is on the one hand you like the idea of recurring income means you get paid every month
But on the other hand it's very difficult to continue to get new members into the membership
So today, we're gonna be breaking down the strategy that people use to build
Tatsu any members it's how you get new members. How do you get them a stick and how do you keep them around?
Create new stuff so more
Thank you for coming out, thank you
Scot Dungeness mastermind today one of the
One of the things that's most interesting about these masterminds is giving people a type of insight that I know is gonna help them make
$500,000 a new product
one of the things that we talked about today is the importance of
creating a
campaign around one of your product losses
One of the mistakes that they made is they would have a product within one email
They would sell the product and that's it that was their campaign. However. I kind of broke down for them
How to create a five-day launch campaign which is essentially you know a piece of preview content?
Which is content that gives you equal value and leads up to the sale another piece of preview content, which kind of addresses different
mental blocks they might have
Third piece of content is where you introduce the product the fourth piece of content is where you answer the most common
Objections about the product and the fifth piece of content is when you actually say hey this campaign is ending
What's funny? Is this might seem like a?
simple thing to do but
When you start to talk to people way outside the business
That's way outside of what we do this idea of creating a product launch campaign is not that common
This Pacific company. They weren't even doing these sorts of campaigns at all
so
this is important for you to know because
I have a product launch coming up in the new year you might have something that you're trying to sell
And you want to take a step back and think
What's the point of this launch right now, and how can you make it a wider campaign versus just one specific
Email how can you send a few pieces of content how can you do a product launch around it?
And that's how you truly
triple your sales one more
No
Well I'm gonna sleep on a giant tonight
Osmosis Tulio
da Vinci and then I'm gonna see Chris Rock live from the second row buddy, I'm
pumped it's been like
Was it like 12 years since his last special?
Listen if you like the video
Subscribe to my channel
Learn sushi know many people who want to create video
Say to themselves. Oh, man, maybe I'll just reach out to the University to get an amateur videographer and
They usually say this you can sniff thinking like Oh kids are videographers. We can get it for cheap
You really get what you pay for if you're gonna be making video, and you want these videos to stand out from the competition
You really need to invest in someone that knows what they're doing
I'm actually looking at hire a new video guy who's my guy over here mark