- [Man] Hi everyone, it's Neil Patel.
And today, I want to teach you everything about LinkedIn.
I have this new training course that's a 100% percent free,
called LinkedIn Unlocked.
Where I teach you everything from getting more followers,
to turning your business connections into leads,
customers, and more importantly revenue.
This is a six part training program,
where there's six videos,
and in each video I'm going to also give you handouts,
worksheets, cheat sheets, PDFs,
everything that you need to follow along
so you can get results.
A little bit about me,
I've cooked on quite a few companies over the years,
I've helped large corporations like Amazon, NBC,
GM, Viacom, Yahoo, Facebook, the list goes on and on.
I've driven hundreds of millions of visitors
to people's websites.
I'm a New York Times bestselling author.
I was recognized as the top 100 entrepreneur
under the age of 30 by president Obama.
Now the reason I'm breaking all this down, isn't a brag,
I still think that I can accomplish way more.
I have a lot to learn.
By no means do I think I'm the best marketer out there.
I believe the moment you stop learning
is the moment that you're going to start declining.
So I always try to learn more
whether it's from someone who's new into this space
or whether it's someone who's been here for 10, 20 years.
But the point I'm breaking down my bio for you is,
I wouldn't have accomplished all of these things
if the tactics that I use didn't work.
Because they worked, I'm able to work with all these brands.
So when I break down LinkedIn to you,
make sure you follow along step-by-step
because this stuff is proven it works.
Now a little bit about LinkedIn.
They have 675 million users
and roughly 260 million active users.
That's a lot of people.
LinkedIn's reported goal,
is to get to around three billion users.
That's a lot of people to be using a B2B social network.
Hence, they're the number one channel
for B2B marketers to distribute their content at 94%.
If you're not active on LinkedIn,
you're missing 80% of your B2B leads.
From all the channels that we've tested for B2B,
LinkedIn tends to be the best channel.
Why?
Because there's nine billion content impressions
in the LinkedIn feed every week.
So if you do some basic math
that's about 36 billion impressions per month
and 468 billion per year.
That's a lot of eyeballs
that could be potentially viewing your content
and even sharing it on a weekly basis.
But here's what's crazy.
Only three million users share content on a weekly basis.
That means about 1% of LinkedIn's 260 million active users
are sharing posts,
and those three million users or so
net nine billion impressions.
Isn't that crazy?
Now, if you become one of them, because most people are,
you can see crazy results because it's not that competitive.
Now in this lesson, I'm just breaking down
some of the basic stats on LinkedIn and the benefits.
And then from there as I go into the future modules,
we'll dive into more advanced stuff.
So you're probably wondering what's the benefit
of having the LinkedIn profile?
Well, you generate more leads, more exposure.
If you're looking for a job you're in the workforce
it's a great place to keep getting hit up by recruiters.
You can show off your accomplishments.
There's a lot of big brands on LinkedIn
from Google to TED the Conference, Amazon, Microsoft,
and the list goes on and on.
Even a lot of startups.
They're all on LinkedIn.
They're creating their profiles as well.
LinkedIn's founder is a guy named Reid Hoffman.
And there's this great quote by him,
"Take intelligent and bold risks
to accomplish something great.
Build a network of alliances to help you
with intelligence, resources, and collective action.
Pivot to a breakout opportunity."
Reid Hoffman of course, is a billionaire.
One of the most successful entrepreneurs out there
and he's part of the PayPal Mafia.
If you ever heard about that look that up.
The program structure,
there's the lessons that you're going
to get roughly once every two days.
There's three lessons a week
and you're going to get them for two weeks.
So six lessons in total.
Each lesson isn't that long, it's roughly 10 minutes.
And as long as you follow along
and you implement what you're learning
you're going to do well.
And as I mentioned earlier on in this lesson,
every week and in each video,
I'm going to give you worksheets, downloadable assets, actions,
and even more.
So that way you can follow along step-by-step
and a lot of the stuff is fill in the blank.
You literally fill in your name to complete the steps
or you fill in your biography or a little bit about you.
You don't actually have to write a full biography
but sometimes there'll be a few sentences about you.
And as long as you follow along and follow up everything,
you're going to do really well.
Now, each asset shouldn't take you too long to complete.
The video as I mentioned, roughly 10 minutes.
The assets, roughly another 10 to 15 minutes.
So what does LinkedIn want?
Well, LinkedIn wants you to create content.
That's where they're going to get people
to keep coming back to LinkedIn and using it more and more.
And LinkedIn favors those accounts
who leverage every aspect of their platform,
including things like LinkedIn Live.
You may have used it.
You may have not, but you should check it out.
You already all know about Facebook Live or Instagram Live
or even going live on some of the other networks.
But what about LinkedIn as well?
And if you use all of this stuff with LinkedIn
that's what allows you to get that reach, get the followers
and then eventually I'll show you
how to also convert those followers into real business.
Of course, I want you to take your time.
You don't have to rush through any of this stuff.
You can always go back.
All this stuff is uploaded at neilpatel.com/training.
Just click on LinkedIn Unlocked.
So you don't have to, if you skip a module
or you forget something, you can always go back.
The first worksheet I have for you is a smart goals.
It's all about being specific, measurable,
achievable, relevant, and time bound.
So make sure you download this.
Again you can find this at neilpatel.com/training,
then go to LinkedIn Unlocked.
And this is in your first video.
Right underneath it you'll find this downloadable asset.
As I mentioned over the next two weeks,
you're going to get five additional lessons
with worksheets and handouts.
And you'll be on your way
from not only getting a lot of LinkedIn followers
but also generating revenue from LinkedIn.
If you enjoyed this video
subscribe to the channel, like it, share it.
Tell people about it.
Thank you for your time.