- Hey, YouTube! You wanna scale your business?
Well in this video, I'm gonna show you
how to scale your business
by sacking yourself or replacing yourself!
Let's go!
Hey guys, I'm James Sinclair, I'm a business owner
here in the U.K.
I've owned my own businesses for the last fifteen years,
I'm passionate about entrepreneurship.
I take all of the experience I've got from running
my multiple businesses to help grow your business.
If you love videos of marketing, business,
and entrepreneurship,
make sure you hit that subscribe-o button and
that notifications box so the Gods of YouTube can
let you know we're puttin' out brand new content
to grow your business.
Hey guys, welcome back. Now look, I want to get into this,
because most people are building profitable jobs
and not profitable businesses.
What is a profitable job?
Well this is a person that starts out in business
they come out of employment and they start turning
the wheels of entrepreneurship.
And they're scared of employing people.
"Oh I don't want to employ people, I've got to
find a salary!"
Absolutely disastrous. All you're doing is building
a profitable job, and really my biggest advice if
that's your mindset is go back into a job.
Or, create a lifestyle business where you're funneling
cash out of this lifestyle into investments that
are going to look after you in the future.
But really, you want to be getting into the lifestyle of
doing both, and putting a team around you,
because once you've got a team,
you've actually got a business. You've got something
that's an investment, that someone will want to buy
when you're finished your business.
No one wants to buy a profitable job.
So you need to get into the mindset of thinking
how to scale your business by sacking you.
That is the mindset that I go for in my whole career,
I'm always thinking,
"How can I sack myself from this role?"
So if you're doing the administration,
"How can I sack myself from the administration?"
If you end up running your prices,
"How can I sack myself from the operations?"
See, when we start out in business, we're in all these
different mountable hats.
We're the head of operations,
we're the head of sales,
the head of marketing,
the head of getting stuff done,
the head of the impossible.
The head of the possible.
And I'm just going through working out how
I can get things, rid of things,
one at a time.
Now I'm also under no illusion that it's part of
building a business.
Sp, let me tell you about the first things that I got rid of
in my business.
When I started out, eighteen years old, I was in business
I had an entertainment agency, and I was funneling all
this work all over the show, and I moved out,
and I was in this house, and I was doing the cooking
and the cleaning, and I hated doing it.
I realized, it was just a few pounds an hour back then,
I could employ a cleaner to come look after the house,
and BOOM! I gave myself sales and marketing time!
Actual time to grow the business rather than
run the house and run the administration business.
Because that was the next person I brought in,
I brought in an administrator.
And they came in and done all the paperwork,
and done all the filing, BOOM!
I got myself more time to do sales and marketing.
And I kept on thinking like that,
I hated doing the operations of the business,
I employed my right hand man, Aaron, who's still
with me right now, he took over the operations, BOOM!
That gave me time to go out there and grow the business,
bring in customers, get customers,
make joint-venture partner deals happen.
And basically, go though this process, and I'm just
thinking about it here,
when you look at a company organization
So you've got a CEO, and were just gonna put up here
we've got shareholders at the top,
and that's really, guys, where we want to go
in our business.
We want to be thinking
"How can we be a shareholder, a chairman, a owner of
our business? But not anywhere else in the business."
This is the mindset that you need to have.
So we've got the CEO, and then over here we've got all
these other departments in a business.
We've got sales, marketing, HR, operations,
and then underneath you've got all the technicians of
the business.
And they're all there and these are the workers
in the business.
And if you roughly look over this,
we're creating a pyramid situation.
I call this the Entrepreneur's Pyramid.
Eighty percent of business owners operate down here.
They are the technicians of their business,
they are the operators of their business,
they're doing the do in their business.
Then when you come to the CEO that's about
fifteen percent of business owners can actually say
"Yes, I'm a manager and director, I'm managing my
workforce."
And then the top five percent become owners and shareholders
of their business.
We want to be working up the Entrepreneur's Pyramid
as fast as we possibly can.
And we want to be getting rid of these roles
one by one.
First stage is getting rid of those,
second stage is becoming a CEO of that business,
third stage is becoming the shareholder,
owner of our business.
And we want to be working up that Entrepreneur's Pyramid
by getting rid of the silly tasks that take all your time
up. I call them important but low value tasks.
Administration, e-mails, bookkeeping, all really important
but there's so many people that can go and do that stuff.
The thing that's hard to get is the person that can do
sales and marketing.
The person that can actually get customers
for your business.
That's the last task that we give away.
That's the task that I strongly believe that if you're
a business owner focusing on that more than anything else,
you're gonna scale your business PDQ.
That's Pretty Damn Quick.
A little anagram thingamajig.
(Beeps)
Acronym, yeah.
A little acronym there for ya.
(Snaps fingers)
Thanks for watching the video,
I really hope you enjoyed it
to help grow your business!
Don't forget you can watch more of my videos
by clicking here and don't forget
to hit subscribe to the YouTube channel by clicking
this button right here!
It gets better than that because you can
come and see me at one of my seminars to
help grow your business.
All the details of how you can get to one of those,
for free,
is in the video description.