I assume that you already know how to teach music but you want to know "How do I teach
music online?" I've discovered the best approach to do this that will not only help you teach
music more effectively online. But these videos will automatically market themselves for you.
The people that will be watching these videos are people who are looking to learn music
online but just never actually heard of you before. Now, they'll be learning from you.
Okay, first, we're going to talk strategy about teaching online. Then we're going to
talk about how to start your videos and then how to keep people's attention. I'll then
teach you the most efficient way to prepare your content. And then at the end of this
episode, I'm going to share a strategy about how you can get found or how more people can
find your videos. I make hundreds of educational videos every month on YouTube. This is my
expertise and I help lots of other educators do the same. In fact, many of them are doing
extremely well financially. Several of them are making 6 figures every month and we follow
this exact strategy. So, here's the strategy. People all around the world right now are
searching for your expertise. And what we do how we help them find you because they've
never heard of you before, we make videos that answer their questions. And we put these
questions on YouTube, okay? So, people go and they do this search on Google or YouTube.
They find your video answering their question and they make eye contact with you as they
watch that video. And they learn to like you and admire you and they want to hire you.
I've said that phrase before. It rhymes and it's kind of catchy. But think about it for
a minute. You've created a 10-minute video and you put
it on YouTube and it answers someone's question. They're really appreciative that you've answered
their question. And they see you as the expert on that topic. Now, it doesn't take much then
for people to get to a point where they want to hire you. Maybe they subscribe and they
watch a couple more videos. And then they've gone and checked out your website and they
learn to see what you offer. What I'm going to share with you next is the most important
thing you can do with this whole strategy. Okay? You've got to do keyword research. But
it's really simple. Don't worry about that. Let me show this tool. This does all the work
for you, okay? So, you want to teach music online. let's say "Learn music". Okay, I'm
going to come over here and find questions. I always turn on that questions button. That's
kind of the magic of this tool. By the way, I don't use any other tools on this website.
They got a lot. I just use the keyword magic tool. The other thing that I'm going to turn
on is the minimum word count. I'm looking for questions that are 8 words or more. So,
they're really, really specific. What is the easiest musical instrument to learn? That's
a pretty good question. I like that. And you can make a great episode about that. "How
long does it take to learn music theory?" That's a pretty good question. I like that
and you can make an episode about that. "How long does it take to learn music theory?"
That's another great question. "How does music affect the brain in learning?" Wow, that would
be a really cool episode. Alright. But let's say you want to teach something specific like
guitar. Okay, we find all the questions about guitar. "How hard is it to learn guitar? Is
it easy to learn piano or guitar?" Okay. Now, watch this. This is huge. I'm going to change
the word to play. And watch what we get. Tons of songs, right? "How to play Hey there, Delila
on guitar?" How to play stairway to heaven, home sweet Alabama, right? Twinkle, twinkle
little star is even in there. And that's got 880 searches per month. Okay. So, there are
hundreds or even thousands of questions here. I can't even fast forward it to page 5 of
this listing. Oh, yeah. We're still in the 90's. I recommend that you find phrases or
questions that are searched between 10 and 100 times per month. I want you to go after
the lower search volume phrases. The reason for that is by default, that means that there's
lower competition. Okay? Let me paint the picture for you. Let me grab one of the phrases
here. I don't know who Waylon Jennings is. But "How to play Waylon Jennings' songs on
guitar?" If somebody goes to Google or YouTube and they type in that specific phrase that's
8 words or more, that's really specific. Then a video pops up and it's got that exact question
as the title, of course, they're going to click on it, right? They're going to watch
that video all the way to the end because that's what they wanted to find. And the YouTube
algorithm sees that and says, "Wow, that's a high-performing video. Somebody did a search,
we suggested this video and they watch it all the way to the end. We need to promote
this video to more and more people." That's the key. We want you to rank instantly on
Youtube because there's no other competition and we want people to watch the video all
the way to the end. That way you're getting more and more views. You got to trust me on
this one. If you go after phrases that have higher search volume, your videos not going
to rank. It's not going to compete. So, you're going to get zero views and you're not going
to impress the algorithm. And YouTube is not going to share your content with anybody.
So, go after the low-hanging fruit. Start with phrases that have between 10 and 100
searches per month that have 8 or more words in it. Now, hold on just a minute, I just
noticed that you haven't subscribed yet. So, there's a red button. Go ahead and click
that red button and subscribe to this channel. And then right next to it, there's a bell.
Click that button as well. That turns on alerts so that each time I upload a new episode
you'll get an email from youtube and you won't miss a thing. Once I have the titles
selected, the list of videos that I want to film and I'm ready to prepare the content, I use
the same outline every time. This is what the outline looks like. I've got my title,
I can make notes about my intro if there's anything I want to say specifically in the
intro. I remind myself to give content hooks. Then I have several bullet points where I
can just put the talking points of things that I want to talk about throughout the video.
What I want to talk about first, second, third. You know, I might end with a story. And then
I always have a very specific call to action whether I'm recommending the video that they
should watch next or the lead magnet, the free gift that they can get by clicking the link
below. Now, we already talked about your titles. Remember, this is probably an 8 or a 9-word
phrase. That's what your title is. In your intro, you're basically reading the title
to them and then telling them why it's important. So, "Hey, in this video, we're going to talk
about this ___" long sentence, "I've been doing this for years" or "This is really going
to change your life." Right? So, something profound something that's a why of why they
need to watch this 10-minute episode. We're going to talk about the content hooks in a
minute because we need to have the content prepared first. One way that you can think
about it is in time. Like I'm going to spend a minute here then I'm going to spend a minute
here. I'm going to share a story, maybe that's 2 minutes. I've got another minute here.
I've got another minute here. You'll know the time as you go along. Now, when you prepare
it this way, you don't want to memorize it and on filming day, try and remember all
bullet points because guess what? You can pause. I'm pausing a whole bunch while recording
this video. But I know that my editors will just edit out those pauses. And what I have all
my clients do is they do point number 1. They look at their notes then they come and they
look into the camera and they deliver point number 1. They might talk for 1 minute, 90
seconds, maybe 2 minutes and then they finish point number 1. Then they come back, they
look at their notes, "Oh, yeah. That's what I was going to talk about next." Then they
come back to the camera and they deliver point number 2. They're not thinking about
what point number 3 is. In fact, we want them to intentionally pause after they're done
talking about point number 2. They come back to their notes, they look at point number
3 and they think, "Oh, yeah. That's what I was going to talk about next." They look
at the lens of the camera and they deliver point 3. This is the best way to prepare your
content because one, it's simple. You're not writing out a lengthy script that might take you a
couple of hours to prepare for one video. Now, you can just bullet point the talking
points in maybe 5 minutes, maybe 10 minutes and that episode is prepared. And you can
take the burden off your shoulders of having to memorize all this content because you've
just got memory joggers. "I'm going to talk about this first then I'm going to talk about
this second." And you're going to pause between each one. When you start your episode, all
you need to do is 2 things, okay? You need to say what the video is about and then tell
them why they should watch. So, when you do keyword research, you find that phrase, that
question that people are asking. So, it's really as simple as that. If the title of my
video was How To Invest in Real Estate With No Money, this is how I would start it. "Welcome back.
In this video, I'm going to teach you how to invest in real estate with no money. I've done
it dozens of times. I figured out the best strategy that has the least risk with the
highest profits and I'm going to teach you my strategy in this episode." Or if the title
of your video was "How to get your kids to listen without yelling", I might say, "Welcome
back. In this video, I'm going to teach you how to get your kids to listen without yelling.
Because sometimes that's all we can do is just yell. And it seems to like escalate,
escalate, escalate. We yell and finally, they listen. Well now, I'm going to teach
you how you can get them to listen the first time so you never have to get to that point." After
you've done your intro and the little opener has played, your little branding piece that's
6 or 8 seconds long then comes the content. And you want to start out your content with
content hooks. So, I want to demonstrate how not to do it and then a better way to do it. So,
on the outline here, I'm going to just demonstrate with this title --"How to get rid of strep throat
without antibiotics". Now Doreen Speckman, she's the expert on this topic. She taught
it to me. I've used the remedy many times so I'm going to pretend that that's my expertise,
okay? And here's my outline. You notice I've got 3 words or 1 word or 2 words, okay? Very simple
outline. I've got 6 different points that I'm going to cover in the video. First, let
me demonstrate how not to do the content hooks. "Alright, as we dive into this topic of how
to get rid of strep throat without antibiotics, really, you just need 3 ingredients. If you
go grab some garlic, some cayenne pepper, and some raw honey and you mix that together,
you take that, it will wipe out your strep throat." I just gave away the whole episode, right?
Why are people going to need to watch longer? Or maybe they don't believe me maybe they
think, "Oh, that sounds too good to be true. Let me go find a better video." Or maybe they
do believe me and they go leave to see if they have those ingredients in their kitchen.
Who knows? But they're certainly not going to stick around for the full episode. So,
here is a second attempt and I'm going to set some content hooks that create curiosity.
"Alright, as we dive into this topic of how to get rid of strep throat without antibiotics,
first, we're going to talk about why not antibiotics. And there's some good reasons why you might want
to consider an alternative. Then there are 3 ingredients. We're going to talk about
each one and how each one is a natural antibacterial and a natural antiviral. It's amazing stuff.
Then we're going to go to the kitchen. I'm going to show you how to prepare this and
how to take it dosage and whatnot. And then I'm going to wrap up with a story. My son,
when he was really young, he had a high fever, he had strep throat and we use this remedy.
He also experienced a side effect that you're going to want to know about because you're
probably going to experience this side effect as well. Alright, let's dive in. Now, let's talk
about the end of the video. You want to have a call to action if you want your channel
to be profitable, right? If you want to make revenue or you want to have customers or clients,
you need to ask them to do something. But it's actually easier than you might think.
You don't have to sell them anything at this video which would kind of be a weird one it's
an educational video, right? You're giving away information for free and then at the
end you're trying to sell them something. Nope. We don't have to worry about that. Give
them a free gift. Okay? So, you might say something like this "Hey, now that you've
learned how to do a, b, and c, I want to give you a free copy of my book. I go way
more in-depth on this topic. And if you click the link below and you just cover the shipping
costs, I'll send you the book for free." That type of a call to action or that type of
a lead magnet, the gift that you give away is called a lead magnet because it attracts
leads. That can be really effective. Because in order for them to pay the shipping costs,
they need to give you their name, their phone number, their address, their email, and they're
paying a few dollars so you know that they're committed. So, it's a high-quality lead.
And you get a lot more of their contact information. As a heads up, the lead magnet that I'm going
to give away to you for watching this episode is my Influencer Almanac. It's a digital piece
that has a lot of valuable information in there but there's no cost at all. You just
get it for free because I don't have to ship it out to you. I can just email you the link.
Another thing that I want to talk about about call to action is engagement. You can ask
people to do things like, "Hey, remember to subscribe." Did you notice how I asked
you to subscribe earlier in the episode? I was over there sitting on the stairs. Most
people who wait to the end of the video and their call to action is that. But what that does
is it tells people to leave. It says, "You know what? I'm all done. You can be all done with
youtube. See you late/see you tomorrow." You actually don't want to give any signals like
that. So, at the end of your videos, you either have a call to action to a lead magnet where
if they are going to leave they're going to your website or you have a call to action
that leads them to the next video that you recommend that they watch. So, you might say
something like this: "Hey, now, that you've learned a, b, and c in this video, if you
want to learn x, y, and z, go watch this video next." You can point to it. You can tell them
the title of the video but that way they're not ending their youtube session. They're
actually continuing and going and watching another video that you recommend to them.
I typically will recommend that we do 5 episodes that link to a lead magnet. So, the call to
action is to go to a lead magnet. The other 15 would link to those 5 videos. So, it'd
be, "Hey, if you've learned a, b, and c, you need to go watch this video next to learn
x, y, and z." And then at that video, the call to action is the lead magnet. Now that
you've had a glimpse of this strategy, I want you to understand it completely. I've created
another episode. It's called how to get 1000 subscribers on youtube in a day. Go ahead
and click here or up there.