if you want to make $1,000 on YouTube
even $1,000 a month as a gaming channel
a vlogging channel a personality channel
or any kind of entertainment channel you
can absolutely do it but especially when
you have a smaller channel you can't
leave your monetization strategy up to
YouTube not even the big entertainers
that make that mistake we were looking
at some of the principles that some of
the top performers on YouTube follow and
steal some of their money tactics
ourselves and I think you're gonna see
that the math actually breaks down to a
thousand dollars faster than you might
think it does hey guys my name is Tim
Schmoyer and welcome to video creators
this channel is all about helping you
guys grow your YouTube audience so you
can spread a message that reaches people
and changes their lives and the finance
money side of that is very very
important a few weeks ago we actually
talked about how many subscribers you
need in order to make a thousand dollars
on YouTube the answer not too many
actually YouTube doesn't even pay you at
all for the amount of YouTube
subscribers you have the amount of money
you make in your channel actually has
everything to do with your plan for not
only delivering good value through your
videos but capturing good value in
return we looked at a few examples about
that like this channel for one video
creators when we had around 3,000
subscribers we were doing around $10,000
a month we also look at example of a
channel that only has a few thousand
subscribers but is generating over two
million dollars a month as well as a
another example of a channel that only
has like less than 30 subscribers and
they earned 99 dollars from a video that
only has less than 150 views check out
that video linked up down below or on a
card around here to learn more about how
they did that but the basic answer is
that they created something to sell that
was directly aligned with the value
people wanted to consume from them and
from in their videos the whole
conversation was good but it led to a
very common comment like this one how do
you make money from an entertainment
channel like mine well actually the
exact same principles apply
it's just that entertainer is having
often defined what the value is that
they're actually providing to their
viewers it's like why do people watch
you play video games why do people watch
you go about your daily life in your
vlogs or why do people listen
sit down and just talk about something
that's important to you in order to sell
additional value it's very important
that you first know what value people
are consuming from you that they want
from you and on an entertainment channel
usually boils down to one of two things
and sometimes a combination of both
which is often entertainment channels
are providing a relational value or and
or a community value now how do you
actually monetize a relational or
community value though oh man there are
lots of ways let me tell you when people
know you like you trust you and they
want to consume more of that kind of
value from you it's like one of the most
powerful ways to actually sell something
and earn a living and if you actually
make your brand revolve around a creed
or belief that you and your audience
hold and comment together something that
your brand represents your sales will go
even further let's take a look at Logan
Paul for example like love him or hate
him the guy's been very smart in how he
does a lot of things on YouTube he
didn't grow 18 million subscribers by
accident not only does he have a very
strong relational value of his audience
but he has a Creed a belief that he says
multiple times in almost every single
video he does what is it you guys have
seen his videos you know how many times
does he say be a maverick
write a box change the world baby crazy
crazy inspirational anyway
that's his Creed that's a brand like his
whole community revolves around being
your own self and being independent and
and taking like taking nothing from
nobody and blazing your own path having
that free spirit
so when Logan Celsus merged people
aren't actually buying an article of
clothing with Logan's brand on it
they're actually buying into a community
they're buying an identity that they
want to be associated with too many
entertainers on YouTube don't actually
understand this principle and they think
the solution to making money in YouTube
is just to make a merch store and try to
sell some swag so they set it all up and
they never sell a single item because
they don't actually understand what
they're actually selling they're not
actually selling a piece of clothing
people are actually buying into a
community that represents something that
they want to represent and shares a
belief that they also share now use the
logan paul example because
content a lot of people are familiar
with and so it makes sense and hopefully
you guys you know probably as helpful
but let me share with you maybe like a
little bit more down-to-earth story an
example that how you can you know the
math behind how you can make a thousand
dollars on YouTube even if you are a
small entertainment channel my wife and
I have a family vlogging channel that we
actually posted consistently now because
we have a lot of other life family
things going on but that's actually how
we first got started on YouTube back in
2006 I was in graduate school halfway
across the country to my family I
started dating this girl and I thought
YouTube would be a great way to
introduce her to my family back home and
so we just started making little videos
together and long story short we got
married managed somehow to have seven
kids and eight years and now you know
why we have too much going on be able to
consistently post to that channel our
target audience over unch movies are
young moms who have one maybe two kids
but you know their little kids are three
years old and younger and they watch our
vlogs because they want to know like how
do they manage this with seven little
kids they're like I am struggling with
one or two kids how they do it was seven
and so we try to craft our vlogs in our
storage to share those types of insights
with our viewers one of our favorite
ways to do that is to do a family
adventure day once a week now family
adventure day is really when we just do
something an intentional activity
together as a family for the purpose of
bringing us closer together relationally
but also to provide intentional teaching
opportunities for my wife and i with our
kids and our audience just loves those
vlogs they look forward to this family
adventure day stories to see how our
family is growing closer together
despite having a large family with so
many little kids so close to names so
because we know exactly who our target
audience is the work going after and we
know the value of why they're watching
our vlogs in the first place now we can
the create a product to sell so for
example it wouldn't be that hard to like
write a guide or an e-book called maybe
like 52 family adventure day ideas that
cost $10 or less and maybe we'd sell it
for 10 bucks every time now we do a
family adventure day vlog it's like a
really natural opportunity to just plug
that that guy that you book and generate
sales maybe when we make a video of our
doing every single family adventure day
idea in that guide or in that ebook and
make 52 videos out of it so here's the
math like let's say we got 2500 views on
average per vlog and we converted one
percent of them into a sale that's 25
sales at ten dollars each that's $250
per video and if we do one family
ventured a video every week then that's
1,000 dollars in sales on a family
entertainment channel but there's so
many opportunities to take that idea
even further like to grow a community
around it maybe encouraging people to
use a hashtag like family acts like
family events or day and sharing like
their family events your day stories
with us and each other and and showing
us how they're using different ideas
from the guy that we wrote and how the
strengthening their family and maybe
they're swapping ideas and how they're
teaching their kids stuff and everything
like you can form a whole community
around that that just adds more and more
fuel to this value that you're providing
and leads even more into the end of the
sale that provides like 10x the value of
what they're getting from one of your
videos let me make this really practical
for you guys and give you a few ideas
for how you can start to implement this
type of monetization strategy on your
channel number one you really need to
start by determining who is your target
audience and what is the value that you
propose to deliver to that target
audience without that you're only going
to have much of the logo on it and some
shirts that don't generate any sales
once you understand those two things
then number two is how do you sell that
value in a format people are willing to
pay for some common ideas for relational
and community driven channels might be
to sell tickets to events or meetups
maybe it's behind the scenes footage in
private live streams with your community
people maybe who are channel members for
you or who are patrons for you or who
are on a membership website or something
like that maybe it's selling access to a
private Facebook group where you're
actually going to give your audience
access to each other and start forming
that community deeper that way or maybe
you're going to start some sort of Club
that people pay to be a part of or you
know additional value and perks and
things that really form a community
present the value that you want to
present really just kind of comes down
to anytime that you make yourself more
accessible to people or and more
powerfully when you give the community
access to each other that's like when
the real magic happens so the third
thing you really got to do and like
because none of this works you know if
you don't have this do is you need to
actually start clearly communicating
what your brand what your channel is all
about like what you're at what you
actually believe what's your Creed when
people see your brand for the first time
like what do they immediately connect
with that brand and they think of Logan
Paul they say be a maverick video
creators hopefully they think you know
reach people and change lives and think
about my family's vlogging Channel
movies it's becoming a family team it's
really important to have that creative
belief established because the strongest
communities online and offline
they don't actually revolve around
common interests they actually revolve
around shared beliefs you need to
clearly communicate what your belief
what your curry but your brand
represents what it's all about
so that people who share that belief
when they find it they're like I need
this you know and they just connect with
it so much more tightly and intimately
than they would have before if you want
to dive in this in way more detail I
have a full 50-minute training video on
how to start implementing all of this
into your channel it's called how to
150x your YouTube revenue with a
business plan and no it is not a
clickbait title it's actually a
presentation I gave at a YouTube event a
few months ago and it's available
exclusively for you guys who are channel
members you can click the video you see
right here on your screen to go check it
out or there's a link to it down below
and see if it's right for you or not
they click that join button and you'll
get instant access and not only that
training but as well as many other
full-length in-depth trainings to help
you reach more people change their lives
and make money so that it's all
sustainable so thanks for hanging out as
he guys over in that next video