I'm trying to make joy I'm trying to
make happiness and that I don't consider
superficial that I consider extremely
necessary at the time when the crossover
between fashion and celebrities ever
more apparent one name has emerged
become popular cultures go to designer
this farm boy from Missouri has taken
the all-american dream of cartoons
fast-food and Barbie dolls breathing
fresh life into a storied Italian brand
in the process with the industry
undergoing its biggest shake-up in
decades we have exclusive access to
mosquitoes first ever show it made la
los angeles burgeoning Fashion Week join
us as we meet the man beneath the crown
and discover more about a bonafide ID
icon Jeremy Scotts
I don't know that I thought I'm gonna go
in and just start my own thing and do my
own thing I just kind of wanted to be a
part of fashion I want to be a part of
this thing that I love and I've dreamt
about so for me it was more about that
school wasn't the most exciting place I
mean I tried to use you know the
hallways as my runway yeah I guess I
maybe I try harder because I I came from
a small town I didn't actually think I
was gonna be a fashion designer
I would draw clothes though and one of
my art teacher saw and she was like you
should really go to fashion school but I
actually got a rejection letter for my
portfolio that said I lacked originality
creativity an artistic ability jeremy
revealed to as it was initially rejected
by design schools in new york so what
was it that turn this apparently
unoriginal young designer it's one of
the most popular names in fashion we've
been invited to Jamie's fitting session
ahead of a show to see the man at work
okay it looks good on you very much yeah
exactly
in Jessica joy exactly I love it thank
you
well I'll have this one than that yeah
so here's the Hat umbrella and then this
one's all embroidered with all the hand
embroidery and the mirrors and crystals
and then the shisha plain with that idea
of you know hand crafts and logo mania
and human sometimes hell that's so
prevalent in third-world countries where
they kind of even do fakes of it I just
love all that kind of stuff there's a
sparkly one as well and the black lace
mantilla one it's more of an evening oh
brother
exactly yes but I know from the people
that I meet and you know the messages I
get on social media and how how my work
can affect someone's life hmm
and that's profound to me you know a
pair of wing shoes or you know some
t-shirt or a phone case even some even
some small something maybe made someone
happy and maybe they fell in love you
know maybe I'm part of someone's life
story
and I want that moment to be so
special so beautiful so perfect yeah
pretty much the closer said now we're
trying to plug people in but you also
have to think about the math of like if
she's here where else can she go
timewise and not also cause a gap or
just like here there here there also
sometimes it's like how they respond to
it like they've connected to the garment
I feel like there is a magic that
happens not disheartened by that initial
rejection letter Jeremy decided to give
fashion another shot and into the Pratt
Institute in New York getting the tools
he needed to develop his individual
style further his blossoming career
coming from a place where I was kind of
really killed or made fun of for the way
I look yeah it was great to walk down
the street in New York and people would
be like oh I love I love what you're
wearing Oh like you look amazing or I
had like long hair and braids like I
love your braids or you know I moved to
Paris to try to get an internship with
Jean Paul Gautier and did you manage it
no Jean Paul later said he couldn't hire
me because I was just too good and too
strong and that he knew that I had too
much talent I knew I own which I think
was such a great cop-out and I love him
for it and he knows how much I love him
and you moved to LA from Paris what was
the state of fashion in Los Angeles in
2002 for most people it was kind of Neil
zilch zero nada I on the other hand was
super inspired by it
la is slowly being recognized as a
potentially major destination by the
fashion industry in Jeremy who made the
great leap Westwood in 2002 is one of
the designers responsible for the change
it's so diverse yeah but unlike let's
say New York people are allowed to be a
bit more authentically who they are in
the sense I'd like newer pushes
everybody together here because people
are in their cars people are in their
own little world so you can actually be
still very eccentric Li you la gave
Jeremy the space he needed to hone his
own autonomous and fiercely
independently
dressing celebrities collaborating with
major brands his sense of spectacle and
humor eventually attracting the
attention of muskie know where he served
as creative director since 2014 and it
was that that humor Patrat idiot I'm a
schemer absolutely I love the mix of
high glamour with high humor the way
that things look super elegant but the
same time bonkers when I think about
sometimes when people who are like oh I
don't like what he's doing at the skeino
or that's not really mosquito it's like
well maybe you don't really know what
mosquito is hmm and what I do now is
what is mosquito so get over it
frankly I mean you can see the stuff is
kind of this like a manners and the
purpose of floral early seventies stuff
these kind of bell-bottom pants are
amazing the girls or carry themselves a
certain way when they're wearing
Jeremy's clothes president that they're
fun and they're hooked and they've got
life to them you know and that's what's
gonna be really excited seeing Sophie in
a show say I run the show in my head
through the pictures and I try to see is
there as detail that's missing is there
a bag a shoe is there connection because
it's like a conversation to me it's like
a paragraph you know all these details
and how you go from here all the way to
there so what can we expect from the
show the unexpected
true to Gemma's imagination the set for
the shows both bold and spectacular to
make all of this possible Jamie
surrounds himself with a team that
reflects his love for the seemingly in
Congress world of lowbrow and high
fashion by Jamie's side at all times is
legendary stylist Carlene serve didn't
seal we steal her away for a quick chat
before the show starts
she's been very busy for the last two
days stand up and says guys I said it's
fun and I seek fashion always have to be
fun but I think it's very amusing that
it's in Delhi this time I like the idea
I don't care what you people do and I
think they said two ways I'd like to
look tonight when he left diapers and
went into training pants he had to have
a certain break you know so he had an
opinion about things very early yeah
really doesn't matter what you do as
long as you're a good person and you're
an honest person and you treat people
the way they should be treated with
respect
then your mother can be proud of you
I mean this is kind of its - it's
unprecedented view of this this such a
cast you know in LA all at one time but
it's cool the fact that they've all come
just for Jeremy the relationships they
are very important to me and when I fall
in love with someone in that way you
know there's such a connection that I
can't ever let go
Jeremie after Vanity Fair and Diane
Sawyer and everything was really one of
the first designers to get a hold of me
he actually came out to my house and we
spent some time together and he was just
so nice yeah great and a great designer
and we become good friends ever since
that when I first started in 2008 in the
spotlight and I did an album release
he left me one of his ice cream cone
dresses from the Jamie Scott collection
and I was a nobody and I did like a
little performance in it and I just made
such a huge fan one of my best friends
for beginning what is it about your
designs that seek themselves to pop
stars
I guess my clothes aren't really meant
for wallflowers
this is a brand we've just gone out like
a football commentator and Miranda's
just gone out this is Jeremy checking
each girl before they go out happiness
joy individuality being unique being
yourself that to me is the greatest gift
I could give I'd like to think that I
was most proud of doing it on my own
I've been able to be authentically
myself whether it was popular or not I
was being purely Who I am what do you
say to someone who's in a similar
position to you you know it's maybe
small town follow your heart all your
dreams when you're speaking your truth
you're going to be happiest and you're
always going to be most successful when
you're happy thank you very much
chairman thank you
first I was looking for backing and
support but never got it that's been a
strength because I don't have people
telling me what to do