Do you want to sell products as your own brand? Then keep watching, because I will tell you exactly
how. Doing this is called private labeling or white
labeling. These 2 are almost the same, but not exactly. I will explain them both.
The process is as following: A manufacturer produces a generic product, e.g. a bottle.
This bottle has no brand, just a plain bottle; this is a white label. You buy these bottles
& put your own logo on it. & finally, you sell it to customers as your brand. So you
don't have to take care of the production, you only put your logo on it & do marketing.
A lot of influencers do this as well, e.g. fitness influencers who sell their own supplements.
Now you understand the concept, let's dive deeper into how to set it up. First you need
to decide which type of product you want. Pick something that sells well, or a product
from the branch you're active in. It's best to start with basic products, because the
quality may not be super high. So when starting try to avoid things like electronics, because
it can be fragile, or food, because of the expiring date. Remember, you will be responsible
for customer care, since customers see it as your product. So don't make it too hard
for yourself. If you still want a product in these categories it's possible, but then
test the product really good before ordering a lot. This is something you should always
do, but I'll talk about that in a minute.
Next, when you found the product you want, you need to find a supplier. There are several
ways to do this. You could simply use Google; search for the name of your product + the
words "white label". You could look on marketplaces like eBay,
Alibaba & Amazon. Or you can search on forums like Reddit. You should look for multiple
manufacturers, & compare them on price & how the product looks. When you found 1 or a few
you like, Send them a message you're interested in selling their white label, & ask for a
sample. You always have to try out the product in real life first, to see the quality & how
it looks. When you like the product, it's time to make it yours.
When buying a white label, you need to provide it with your own brand. But there are also
manufacturers that offer the option to private label it for you. So instead of shipping the
plain product, they already ship it with your logo on it. That's what's called private labeling.
E.g., an easy way to do this is with Alibaba, using: "Request for quotation". You pick a
product from Ali-express, & edit the picture with your brand logo. You can create your
logo yourself, or let another company do it. You upload the picture of the product, & a
picture of your logo in full size, & send the request.
Manufacturers will reach out to you, with price details for making the product. You
can compare the different manufacturers, & request a sample to see how the product looks with
your logo on it.
It's also possible to put your brand on it yourself, like when it's just a sticker. Then
just order the plain product, instead of letting the manufacturer private labeling it. In this
case, you have to find a company that produces labels, like stickers. There are a lot of
these companies. Again, request a sample with your logo. So now you've got a plain product
& a label with your logo on it, from 2 different companies. Apply your label to the product,
& see what it looks like. When you're happy with the result, you can bulk order them.
Now you've got your own brand, it's time for the final step: selling it. There are multiple
ways to sell your product. You could simply sell it on marketplaces, like eBay & Amazon,
but I highly recommend making an own online store, & making social media pages like Instagram
to promote. Since you just created your own brand, you also want to come across as a unique
brand, so an own online store & instagram page contribute to that.
When selling your product, take all the costs into account when calculating the price. So
all the things like the white product itself, the label, shipping costs to you, packaging,
& shipping costs to the customer. Also make sure to invest in marketing. E.g., ask influencers
who are active in the niche of your product to promote it, in trade for some free products
/ money. You have to invest in marketing to reach your audience, before you can start
selling. You could start by shipping the products from your own home / storage, & when you get
more orders you could look into dropshipping.