Why Do You Like This Guy How Jose Zuniga Built His AMAZING YouTube Channel
[0:00:00] Antonio: How to grow a YouTube channel?
Well, I could put out more information about this, but how about you learn from someone
who just passed me.
Yes, in total subscribers, Jose Zuniga over at Teaching Men's Fashion.
Now, I have watched these guys grow Jose and Juan and I mean, it's just an amazing story.
And I know that some of you guys like to tear into them you've created like these memes
and stuff, but at the end of the day, these two brothers are living the dream.
And there, you know, there's a lot of great things you don't know about Jose Zuniga.
Him and his brother they support their family.
They're some of the most hardest working people I know.
They're coming out of Florida.
They come -- they just got a very unique story, they speak multiple languages.
These guys are making it happen.
They don't have formal style training, but they've got big ambitions in the fashion world.
They want to grow their own brand they want to start, you know, multiple businesses.
These guys are going to make things happen.
And they come out to my Menfluential event and they speak.
This is Jose's presentation from last year in which he talked about how he grew his channel.
What's funny is he was growing fast then and then, he just grew even faster.
So, if you're looking to start a YouTube channel, if you're looking to accelerate growth in
your business, I think you're going to find in today's presentation some great tips from
Jose Zuniga.
Jose: Anybody could start a YouTube channel.
This is one of my first videos I think it was like one week in and it was with my iPhone
4, a blanket, and in my kitchen and I was bald as well.
So, that's the beauty of YouTube that really it doesn't matter what equipment you have
or, you know, if you have a fancy studio as long as you have the drive to actually do
it in a smart phone which most of you probably do, you can make videos.
All right.
So, let's talk about the secrets to growth what I think helped us grow.
The first thing is constant content that I briefly touched upon when I was in the panel,
the second thing was diversifying, third thing were titles and thumbnails, and finally sponsorships.
So, let's talk about each one.
All right, so let's start with constant content.
So, the reason why constant content is important is for two.
First of all, you're constantly marketing yourself.
So, before on YouTube when I started around four years ago the norm was maybe one video
a week, sometimes two.
And the train of thought was most of your favorite TV shows are once a week, so that
should be enough, right?
But, the biggest difference is that most of these TV shows have thousands of dollars in
advertisement that through the week you'll see an ad saying, oh, make sure you tune in
Sunday night for The Walking Dead.
Well, with YouTube you don't have that luxury and people have short attention spans and
they'll quickly forget about you.
But, if you're constantly putting out content for your subscribers, you'll always be on
their feed and there -- it’s kind of like they'll never forget about you, you're constantly
marketing yourself.
Now, I have yet two that is, again, like I said before is that you want to provide value
with this.
You want to make sure that what you're putting out isn't just content for the sake of content
because then it's just not valuable and your views are going to go down your engagement
goes down.
Even you grow there is no point on having a large audience if nobody is watching.
But if you’re constantly providing value you're going to be growing because people
are going to be constantly sharing that and YouTube is going to see that.
YouTube is going to promote it through their algorithm and that's how you slowly start
growing.
Now, another reason why this is very important is because you fulfill more search engine
results.
So what does this mean?
Right now, we're sitting at about 500 videos to date.
I think we're close to 500 videos.
These are all different topics trying to help men and whatever aspect of life whether it
be skin care, hair, grooming, style, lifestyle fitness, these are all different topics or
search results that we could pop up on.
These are things that men generally are always looking for help for advice for and we might
have a video for that.
So, the more content that you can produce to help men the more content that you can
put out there, the more chances you have to fulfill search engine results more chances
you have to grow and organically grow your audience, find new subscribers people that
like you because you're helping them.
So, those are probably the two biggest reasons why constant content is important.
Now, somebody -- thank you.
Now, the next thing that we did that definitely propelled our channel was diversifying.
And, you can diversify a couple ways here.
So, again, before the first three years of our channel probably, you know, 99% of our
content was strictly style content.
So, what happens is that you're marginalizing a lot of other men just talking about style,
your -- your base isn't going to grow as much.
So, starting 2016, we broaden our horizons, we broaden the subjects that we talk about.
Still under the same mindset of helping men helping men improve and become better, but
now we were talking about lifestyle, we were talking about grooming, about hair, about
you know relationship, and about fitness all giving us new topics to talk about growing
our audience with different subscribers.
[0:04:51] So, what -- the benefit from that is that you know maybe we'll have a subscriber
that loves our style, right?
But could care less about our relationship and fitness advice or on the other hand, we
could have somebody that loves, you know, our hair style and grooming videos, but thinks
our style sucks.
Whatever the case may be we're catering to different types of men different types of
lights and that broadens our audience.
And that's one of the best ways to grow your channel make sure that you don't stay stagnant
with one thing.
Well, you want to find something you're good at and kind of build on that.
So, something that, again, our initial goal with our channel, yeah, we like style and
you can tell from our brand which is called Teaching Men’s Fashion, but it was always
to help men, you know, become better be their better selves.
And we just found topic -- topics under that that did that.
Now, another way you can diversify your content is the way you deliver your content.
So, a lot of my content is on a gray background which is fine and it's -- it looks amazing,
but what we did in 2016 is kind of change that up a bit found different ways to deliver
the same content to deliver it in a more entertaining format.
So, for example, we started something called the $100 Challenge or $100 Style Challenge.
It went across YouTube and a lot of other influencers started doing it as well.
So, but what this did was that it allowed us to, again, show these -- show guys how
you can dress well on a budget that I could have easily done on a gray background, but
instead I brought it to real life and reality something that most people hadn't done yet,
so that was entertaining to -- to our audience.
So, if you can diversify your content both in the subject that you're talking about and
how you deliver it and there's various forms of that you could also pick up vlogging writer.
I don't know, there's different forms of how you deliver your content, but if you can figure
out how to diversify your content so you don't stay stagnant, you'll definitely grow because
you appeal to more people.
Antonio: All right, guys that was just the tip of the iceberg.
Jose shared a lot more, but I keep the rest of the presentation in that part of the video,
I keep it close to the chest because you know these guys come, they trust me to get up on
stage.
I don't want to give away all their secrets, but I do want to give you a taste of what
is waiting for you when you come to Atlanta, Georgia and attend Menfluential.
Guys, that is my conference because, yes, you can watch this presentation, but how about
actually shake Jose's hand and talk to him or meet guys like Raphael Schneider over the
Gentlemen's Gazette, Aaron Marino over at Alpha M. I could go on and on.
I tell you there's just an amazing group of people.
I'll tell you the secret to this event is that it's actually not a conference, it's
a party.
I wanted to be able to throw a party bring all my friends in be able to write it off
and that's what I have created.
Yes, I technically have to call it conference, but I run this thing like a conference like
a party that I would want to attend.
One that I can learn I can hang out with men who inspire me who help me become a better
man, I feel rejuvenated after going to this thing.
And that's what I want you to have because there are so many things in our life guys
that tear us down that, you know, try to divide us.
Why not come to an event that's positive, an event that's going to help shape your life
in the right direction going forward.
Sound good, guys?
I would love to see you in Atlanta, Georgia February 23rd and 24th.
Come out, I'm going to link to Menfluential down in the description.
Take care, guys.
See you in the next video.
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