[Music]
it's really hard to be
truly happy when you're not being
yourself and most of us have no clue who
we are
we all have situations that don't look
like they're going to work out
we don't see how we can get well how we
can accomplish a dream
how our family will be restored all the
circumstances say
it's not going to happen how much of
life do you feel like you control
or how much does life control you do you
tend to control more of what's going on
or events controlling you
if you focus on what you can't control
if you focus on the past
if you focus on what's missing from your
life constantly
that pattern of focus will make you
frustrated overwhelmed depressed
it won't even matter if you're you know
taking antidepressants if you keep
focusing on what you can't control
what's missing from your life
you're going to feel depressed though
you can take as many handed presents as
you want
focus equals power
[Music]
complaining
[Music]
crying whining griping
a bible word called murmuring see
that'll ace your future
spend five minutes complaining and you
have wasted five
and you may have begun what's known as
economic cancer of the bone
surely they will soon haul you off into
a financial desert and there
let you choke on the dust of your own
regret
and not only is it important for you to
know it's possible for you to choose
your future
but it's necessary that you work on
yourself that you develop yourself
it's necessary that you get the energy
drainers
out of your life people who don't want
anything people are not striving people
who are not challenging themselves
people who aren't growing people who
have stopped dreaming
it's necessary that you align yourself
with people and attract people
into your business who are hungry
people who are unstoppable and
unreasonable people who are refusing to
leave life
just as it is and who want more
my mother used to say birds of a feather
flock together if you run around with
losers
you will end up a loser it's necessary
that you get the losers out of your life
if you want to live your dream
the challenge of life i have found
is to build a resume that doesn't simply
tell a story
about what you want to be but it's a
story about
who you want to be it's a resume that
doesn't just tell a story about
what you want to accomplish but why a
story that's not just a collection of
titles and and positions but a story
that's really
about your purpose because when you
inevitably stumble and find yourself
stuck in a hole that is the story
that will get you out what is your true
calling
what is your dharma what is your purpose
you can't connect the dots looking
forward you can only connect them
looking backwards so you have to trust
that the dots will somehow connect in
your future
you have to trust in something your gut
destiny life
karma whatever because believing that
the dots will connect down the road
will give you the confidence to follow
your heart even when it leads
you off the well-worn path and that will
make all the difference
just stand you keep standing
you keep no matter how rough the sea you
keep standing and i'm not talking about
just water
you keep standing no matter what you
don't give up
it doesn't matter to me any longer how
long i live
what matters to me most is how i live
they ask y'all one question a question
that i was asked all my life by a third
grade dropout
how you living how you're living
every day ask yourself that question how
you living
here's here's what a cook in the dining
center
would suggest you to live this way
that you would not judge that you would
show up early
that you'd be kind that you make sure
that that servant's towel
is huge and used that if you're gonna do
something
you do it the right way that that that
cook would tell you this
that it's never wrong to do the right
thing but how you do anything
is how you do everything and in that way
you will grow your influence to make an
impact
in that way you will honor all those who
have gone before you who have invested
in you
look in those unlikeliest places for
wisdom
enhance your life every day by seeking
that wisdom
and asking yourself every night how am i
living
one person can change the world by
giving people hope
so if you want to change the world start
each day with a task completed
find someone to help you through life
respect everyone
know that life is not fair and that you
will fail often
but if you take some risks step up when
the times are the toughest
face down the bullies lift up the
downtrodden and never ever give up
if you do these things the next
generation
and the generations that follow will
live in a world far better than the one
we have today
and what started here will indeed have
changed the world
for the better
let's look at this idea of specificity
for a minute
like a winter home in hawaii very nice
but if i say i will own a two-bedroom
beachfront fill on the west coast of
maui hawaii
by june 1st 2003 does that sound a
little more
clear yeah and until you get specific
like that the creative part of your
brain
won't jump in and decide how to help you
get there
and that's why a lot of people never get
their dreams because they don't make
them
specific enough you got to get real
nitty-gritty
break it down how much by when
i want a better relationship with my
husband what does that mean
but if i say i want to spend an hour a
week sitting opposite my husband talking
about real things that matter
no tv on eye to eye communication
now that we can measure did you do it
for an hour want to have more fun
what does that mean but what if i say
i'm going to listen to comedy albums
twice a week for a minimum of an hour
you're probably going to have more fun
so make it specific make it make it real
some people say you know i want our
business to increase well how much by
when
want the reading scores to go up in
school how much by when
until you have that you're not going to
make progress and so many people's
dreams never get completed
because they're not clear about the
specific number of how much by whim
i told you earlier in the program we
said we're going to sell a million and a
half books
in a year and a half and that directed
our behavior
recently we just said we're going to
sell a million books in one day
we had 101 bookstores involved in a book
signing we're going to try to be in the
guinness book of world records for the
largest book signing ever done
now i don't think we sold a million
books maybe we sold a couple hundred
thousand
but by holding that question and trying
to figure out how to do it it moved us
toward that goal and maybe it'll take us
two years to figure out how to sell a
million books in one day
but it gets the thinking to expand out
into that arena is this making sense
okay so you want to have those goals now
the other thing you want to do is break
your goals down
many of you have big goals end hunger in
the world that's a pretty big goal
you know have world peace achieve a
certain level of spiritual
oneness with god or life big goals
when you first look at it it's kind of
overwhelming but what if we were to
break that down into little steps
it says okay i want to go to college and
get a phd gosh i'm only a high school
student
but the next step would be finish the
math class get an a in this
write for a brochure from a college get
a catalog
pick one or five colleges that i want to
apply to you know just keep
breaking it down to little steps and
then figure out how to get all those
steps done and put a date by each step
and then start doing the plan someone
said if you fail to plan you're planning
to fail
does that make sense yeah absolutely
someone one of my friends said success
by the yard is hard
by the inch it's a cinch so we just
break it down into small pieces
i had uh i was reading the guinness book
of world records because we were
thinking about being in there
and this guy set a goal to eat an entire
bicycle
tires and all now how do you do that
right well it took him 17 days but what
he did is he kept cutting the bicycle up
and then melting it down into little
swallowable pieces
and he ate them i don't know how much
stayed in but he ate them right
but the point being anything can be done
if you break it down small enough
make sense so don't let the bigness of a
goal overwhelm you
i don't know if you'd agree with me on
this but in many ways one of the key
factors to legendary success
isn't your natural ability it's not
whether you have the right product it's
not whether you're in the right field
it's not whether you've had a blessed
background
it's not whether you have the right iq
i want you to really think about and
deconstruct
and play with maybe later tonight in
your journal i want you to deconstruct
this idea
of confidence and it seems like a very
simple word but just think about it in
your own life
when you have confidence or we could
even call it fire when you have that
fire within you that confidence that
interior bravery
you almost have this power to do
whatever it takes to get
your brave vision done you see
in this world it's not about you know in
many ways your strategy in your business
or your ability in your life it's about
this thing called
confidence and we have all had these
times in our lives when we are
full of confidence and what other people
see as a problem we simply do see as an
opportunity
other people see it as a stumbling block
or a wall and we see it as a stepping
stone
or this solution and so confidence is
something that you really want to wire
in confidence is something you really
want to develop
confidence is a practice confidence is a
muscle
and like any muscle the more you focus
on it and
practice it and train it the stronger
your confidence is going to grow and i
just have to say it again
when you are at a place in your life
when there is an
ongoing steady stream of
confidence moving through your mindset
moving through your heart set you do the
heroic in your business
and you achieve the remarkable in your
life
lebron shows up this dude comes in
15 minutes before practice and lebron
gives him that look like
hey dude what's going on here he's like
what do you mean i'm 15 minutes early
he's like should have been here an hour
ago
and and and when he says that to this
dude
the guy knows lebron's been there for
two hours
so all i ask you to do like here's a guy
probably the best that's ever walked out
on a basketball court
short of michael jordan
but both of them had one thing in common
they worked okay it wasn't about their
just their talent it was about their
work ethic people knew them for their
work ethic so
just ask yourself this week do people
know you for your work ethic
or people are people like man you work
hard
are people actually commenting about you
showing up early and staying late
because if they're not then you're just
you're just blending in with everybody
else's work ethic
at the end of the day talent will not
win the game it is work ethic that will
win the game
so when i saw this i'm like here's a guy
top of his games got all the money you
could possibly
he could never spend all his money
impossible he'll be a billionaire
okay and he's showing up two hours early
to make sure he plays the game to make
sure he's in physical condition
to make sure that he can stay in the
game long past
he doesn't even need it he's got all his
rings i got to tell you i i was so
inspired by because i got a bunch of
partners i got guys that i do business
with i got one of them in particular
that i'm having some problems with
he told me man if i had your money dude
i would retire
he said it to me over and over and i
hadn't been listening to it enough
to to understand he wants to go lay down
okay you cannot run what's that thing
called you did
you can't do an iron man with that
attitude don't know why you'd want to do
an iron man
but i tell you what if you could do an
iron man and then take that and add it
to your
to your to your career to the
the longevity of your career you know
because
look it's going to be five years from
now 10 years from now it's going to be
20 years you're going to look back and
say
and the marketplace is going to reward
whatever you do every day
[Music]
it's easy to discard say 10 terrible
ideas and go after the one good idea
but when you start to get a little bit
of momentum
[Music]
you can drown yourself in good
opportunities that aren't great
opportunities
and if you scatter your focus you try to
do 17 different product lines
you can kill your business really easily
uh particularly when you have a small
team so i think
asking yourself repeatedly what is the
one project the one initiative the one
campaign that if successful
will render the rest of these things
either unnecessary
or much much easier what is that what is
that one step
and you know i've called it this lead
domino before but what is the
one thing on this list of seven
different campaigns that will make all
the other ones irrelevant
or much easier how do you i mean that's
a tough um
answer isn't it because they all sound
good yeah i think
i they they can and i think that what it
comes down to oftentimes is
uh returns back to measurement so how
are we defining success
like if we want to grow the company
let's just say what does that mean
in three months six months what are we
measuring
why are we measuring those things and
you know what is a
sort of a comfort goal meaning like okay
we think we can easily hit this number
what is a stretch and what is like
hallelujah we
threaded the needle and and then come up
with a
a really concrete number to tackle and
once you have that number then you can
look at those five and say all right
which of those are going to
serve us right now and i'm dealing with
that uh increasingly so
because i have all these different
branches of
content and activities and angel
investing and so on it's very easy for
me to get scattered it's never been
easier so i have to continually ask that
type of question
what what's your main focus now if you
had to boil it down to one
my main focus right now is
building the podcast building my podcast
team ferris show up to a point where
it's consistently in the top
10 to 15 on itunes so that i can
establish a presence and name
recognition
in hollywood and entertainment which i
can leverage then for the tv show
and film projects that i'll be expanding
into in the next three to nine months
and specifically what that means is
targeted advertising
for the podcast specifically towards
people who are
producers agents actors directors in
hollywood new york city
all of that can be quantified