>>VIC MICOLUCCI: IN OUR SPECIAL SERIES THIS MORNING, WE’RE TAKING YOU BACK TO
SCHOOL. REAL ESTATE ONE. 0,
ONE THIS HOUR. WE ARE
EXAMINING HOW ONE OF THE MOST
IMPORTANT THINGS YOU CAN DO
WHEN TRYING TO SELL YOUR HOME.
>> COULD BE AS EASY AS HIRING
A PHOTOGRAPHER? SHE JOINS US
LIVE AGAIN. SO, STACY, YOU ARE
ACTUALLY A LICENSED ESTATE
AGENT AND USE A GOOD PHOTOS
ARE SO IMPORTANT AND I LOVE
THAT. YOU SAID YOU COMPARE IT
TO ONLINE DATING. WHY? YEAH,
THIS IS INTERESTING. WHEN YOU
HEAR ABOUT THAT.
>> SO IF YOU’VE EVER BEEN ON
AN ONLINE DATING APP OR KNOW
SOMEONE WHO HAS.
>> I’M TOLD OFTEN TIMES IT
BOILS DOWN TO THE PICTURES.
THE SAME THING GOES IN REAL
ESTATE. BAD PICTURES OF YOUR
HOME CAN MAKE A BUYER. SKIP
PASTOR PERFECTLY GOOD HOUSE.
GREAT BONES. GREAT LIGHTING.
GREAT PICTURES. GOOD
PHOTOGRAPHY IS MEANT TO
HIGHLIGHT YOUR HOME AND CAN BE
THE SPARK THAT IGNITES
INTEREST FROM BUYERS AS THEY
SCROLL THROUGH HOME AFTER HOME
DURING ONLINE SEARCHES WHERE
THESE PHOTOS ARE LIGHT BRIGHT
AND FRAMED RIGHT. SOMETIMES
PEOPLE POST PHOTOS OF HOMES
FOR SALE THAT MAKE
PROFESSIONAL REAL ESTATE
PHOTOGRAPHER TINA CASTO
CRINGE.
>> WHAT KIND OF BAD
PHOTOGRAPHY HAVE YOU SEEN
>> ANYTIME YOU CELL PHONE
PHOTOS THAT’S REALLY WHERE IT
CAN A LITTLE SKETCHY. I’M NOT
ALL FANS ARE CREATED CASTO HAS
BEEN TAKING PICTURES OF HOMES
FOR 5 YEARS AND SAYS YES,
SOMETIMES DO IT YOURSELF.
PHOTOS TURN OUT, OK, BUT
>> NOT ALL THE TIME. TAKE A
LOOK AT THESE PICTURES. THEY
WERE TAKEN BY A PRO. THE HOUSE
LOOKS BRIGHT AND CRYSTAL
CLEAR. NOW, TAKE A LOOK AT
THESE. THEY’RE OF THE SAME
HOUSE. BUT THEY WERE SHOT ON A
CELL PHONE CAMERA. THEY’RE
DARK. DON’T SHOW. WELL,
DEFINITELY NOT HIGH QUALITY
WHEN YOU DON’T HAVE
PROFESSIONAL PHOTOGRAPHY.
>> EUROPE HOB PROBABLY OUT ON
SOME POTENTIAL BUYERS BECAUSE
THAT FIRST IMPRESSION IS WHAT
THEY SEE HIM MAKE THAT
DECISION ON ONE OF THE WHETHER
OR NOT THEY WANT TO SPEND
THEIR TIME.
>> TO GO OUT AND SEE THAT
HOME. SO WHAT’S THE COST OF
THOSE PRETTY PICTURES?
PROFESSIONAL PHOTOS CAN COST
ANYWHERE FROM $100 TO $300
PLUS PER SESSION. DRONE
PHOTOGRAPHY, FLOOR PLANS AND
VIDEOS WILL COST MORE AND WHO
PAYS FOR IT. IF YOU’RE LISTING
WITH A REAL ESTATE AGENT,
USUALLY THE AGENT DOES. IF
YOU’RE SELLING YOUR OWN HOUSE,
YOU’LL PICK UP THE TAB. STEVE
COBB HELP SELL HIS MOTHER’S
HOUSE IN ARLINGTON’S
UNIVERSITY PARK NEIGHBORHOOD
LAST YEAR. HE HAD THE HOME
STAGED AND HAD PROFESSIONAL
PHOTOS TAKEN THE MAN WHO
BOUGHT THE HOME NEVER EVEN SAW
THE HOUSE IN PERSON.
>> BEFORE HE CLOSED ON IT. THE
ULTIMATE BUYER NEVER EVEN CAME
TO THE HOUSE. SO IT WAS ALL
DONE ONLINE. WHICH MEANS THE
ONLY THING THAT REPRESENTS
YOUR HOUSE ARE THE PICTURES.
>> PEOPLE CAN SEE.
>> THAT’S A PRETTY STRONG
ENDORSEMENT RIGHT THERE FOR
HAVING GOOD PHOTOGRAPHY. WANT
TO SHOW YOU AGAIN, THE IN
BATHROOMS AND JUST SEEM TO
LIKE IT SO MUCH TO THE CAST OF
THE PHOTOGRAPHER. WE FEATURED
IN THAT STORY DOES HAVE SOME
WORDS OF ADVICE BEFORE YOU
HAVE YOUR PHOTOGRAPHS TAKEN OR
WHETHER YOU’RE TAKING THEM
YOURSELF OR NOT. SHE SAYS ONE
OF THE THINGS THAT YOU WANT TO
REMOVE IS THE CLUTTER AROUND
YOUR HOME. OF COURSE, YOU
DON’T WANT TO HIGHLIGHT ANY
MESS THAT YOU HAVE IN YOUR
HOUSE. ANY PERSONAL
PHOTOGRAPHS YOU HAVE ON THE
WALLS, TAKE THEM DOWN. YOU
WANT TO BUY OR TO BE ABLE TO
ENVISION THEMSELVES LIVING IN
THAT SPACE. ALSO, SOME
FAMILIES HAVE THEIR KIDS NAMES
STENCILED ON THE WALL OR HAVE
PHOTOGRAPHS OF THEIR CHILDREN
ON THE WALL. SHE SAYS YOU WANT
TO HAVE THAT REMOVED JUST FOR
SAFETY PURPOSE. YOU DON’T WANT
ANYBODY ANY CREEP THE LOOKING
AT YOUR KID AND KNOWING THAT
MACKENZIE LIVES IN THAT HOUSE
ALSO REMOVE ANYTHING THAT CAN
BE INTERPRETED AS
CONTROVERSIAL OR ANYTHING. IF
YOU’RE IN A HIGH SENSITIVE
JOB, REMOVE THAT TO REMEMBER
ALL OF THESE PICTURES OF BEING
DISSEMINATED, NOT JUST IN YOUR
LOCAL AREA BUT AROUND THE
WORLD. SO YOU WANT TO PROTECT
YOURSELF AS MUCH AS POSSIBLE.
>> VIC, LORNE, BACK TO
>>LAUREN VERNO: I LISTEN
STATES AND MY MOM’S GOING TO
GET VERY UPSET AT ME FOR
CALLING HER OUT RIGHT NOW. BUT
SHE’S BEEN A REAL ESTATE AGENT
FOR ALMOST 40 YEARS AND
OBVIOUSLY TIMES HAVE CHANGE
AND WATCHING HER WITH HER CELL
PHONE, TRYING TO TAKE PICTURES
OF HOMES, CRINGE WORTHY,
CRINGE WORTHY. SO I’M TRYING
TO HELP HER. SO I’M GOING TO
PROBABLY PASS ALONG THIS STORY
TO HER SAY SO AND IT’S GOING
TO COME FROM YOU. NOT ME.
YEAH, STACY SAID THIS. I MEAN,
IT DEPENDS ON IT DEPENDS ON
THE MARKET THAT YOU’RE TRYING
TO GO FOR. IF SHE’S TELLING,
YOU KNOW, AND AS IS HOME.
>> YOU KNOW, THAT’S ONE THING.
BUT IF YOU’RE TRYING TO GET
THE HIGHEST VALUE CAN FOR
HOME, YOU OBVIOUSLY WANT TO
MAKE IT LOOK AS GREAT AS
POSSIBLE. SOMETIMES YOU GOT TO
SPEND MONEY TO MAKE MONEY