So today's video is for all of the business owners out there
So people that already have an existing customer base
or maybe you've got a website that people have actually visit that website engage with you on Facebook and
I want to show you how to effectively go through and set up your Facebook Ads account set up your first Facebook ad campaign
So that you can get the most optimal results right out of the gate, okay
So the first thing we want to do if you are already in business
That means you've already probably have a customer list people have bought from you people have shown interest in your business
What we want to do first is set up custom audiences so that you can show ads
Specifically to these people because the great thing is more than likely these people already know who you are
They like you they trust you and so whatever new type of offer or ad campaign you're trying to go through and create
It's going to perform best to these people right? And if you if it doesn't perform well to these people
It's never gonna perform well to people that have no idea who you are
So the first thing we're gonna do is going to come up here and type in
Audiences, okay
Because a big part of advertising is making sure we're targeting the right people
And obviously Facebook is cool because you can go through and target people based off interest
But if you already have this data if you've been in business for a little bit of time even just a year or more
Then you have this valuable data of all these people you can go through and target. So we're gonna click on audiences right here
It's gonna pop up this new window and we're gonna go through and create a few of these custom audiences
now the first one that I like to go through and create is anyone that has visited our
website now in order to capture all these people we needed to set up what it's called a
Facebook pixel on our website now if you're unsure on how to do this, I'm not gonna cover this in this video
But I did launch a video just a couple of days ago that I'll link out to you
So you guys can have that video and see exactly how to put that Facebook pixel
It's basically a little tracking code on your website on your blog on all your sales funnels on every different page
So, you know what people are visiting those pages in your website
Okay, so that's the first one your website visitors
the second one is we want to create a custom audience of anyone who is engaged with our
Facebook business Paige. Okay, so people that have liked our Facebook business page people who have seen one of our Facebook posts
maybe they've liked it or commented it or react some had some type of reaction because
if someone's reacting and engaging with our Facebook page
More than likely they're in
Market and more than likely they're willing to buy something from us a product or service whatever we've got to offer
Okay, so first website visitors the second Facebook page engagement
third one is going to be a
Email list of all of your leads. Okay. So like let's say you've got an email list
Maybe you got their phone numbers
Maybe your address depending on what type of business you're in
but any lead that you've ever
created in your business
You want to upload that as also a custom audience to Facebook and then the fourth and final?
Audience that you want to upload
This is going to be by far the best performing audience that is any past customers that you've ever had
Okay, so hopefully you have some type of data showing their email address their phone number maybe their address
We've got some more information on that person and maybe you even have data on how much they spent with your business
Which you can actually upload that into Facebook as well
So for example, if one customer spent $10 with you and your business versus another customers spent $1,000 with you in your business
Facebook's able to go through and view each one of those person people
Separately and see okay. This person has spent $1,000. Okay, what does their profile look like?
Because they're a more valuable customer as opposed to the person that just spent $10 with our business
Okay, so we're gonna come over here and click on create a custom audience
All right
So the first one is if we have our Facebook pixel installed on our website or blog all of our sales funnels
We just click right here website and then we go through
And we say well, obviously we need a separate pixel first. This is a brand new Facebook Ads account
And so we need to go through set that up
Make sure we get that on our website and then it just walks you through the whole process says hey
What's your URL to your website that you'd like to go through and collect data from these people?
Okay, so that's so basically the way you do that the second one you sit
could you click create a custom audience and then we'll come over here to the Facebook page right here and
We're gonna say
Okay
Anyone who has engaged with your Facebook page and you could say in the last 365 days you can say in the last 180 days
whatever number right here that you want and I believe
365 is the max you can see right there
maximum time
365 days. So if you want to cast the biggest net possible, we'll just put
365 days now, we'll give this an audience name
And we'll say Facebook page
Engagement, okay, and then you go through obviously you're gonna have to it's circling right here, but you could choose a Facebook page
I don't actually have a Facebook page associated with this Ads account right now. That's why it's not popping up
But you choose that page you say everyone who engaged with your page in the past
365 days and then you can see here. You've got all these other options as well
anyone who's in visit your page engage with your post or your ad all these different things but for this initial video
This is initial audience for your first Facebook Ads campaign
I like to just do everyone who was engaged with your page because that will cast the largest net right then
Coming back here the third and the fourth audiences. What we're gonna do is we're gonna upload our custom data
So we're gonna upload a customer list right here. Okay, and it gives you all the information that you need
you can download a template you can basically upload just
People's email addresses just people's phone numbers or email and phone email phone address
You can see all the different information that you can go through and connect
based off of your leads or your customer profiles
And then what Facebook does is they go and they find that information that you uploaded it and they see
Which one of their users on Facebook?
Has similar or matching emails or matching the phone numbers or matching?
addresses and they'll be able to say like
Okay, this person is using the same email they use to sign up and login that this person uploaded. So that's a match
I need to go through and put this person into this audience for this business owner
All right, so it's super valuable data because like I said guys
If you can't make your advertising campaigns work with these pre seeing audiences of people who already know
Like and trust you, you're never gonna make your ad campaigns work for people that have no idea who you are. Okay
So now once we have these first initial campaigns all uploaded what want to do is come back over here to the ads manager
We'll just type an ads manager right there
So this is opening up this new window right here
and so now when we go through and create our first Facebook ads campaign
What we want to do is we want to think of our number one best converting offer in our business
So think about whatever your business is
What is it that people like get most excited about what is the one thing that's like the best hook?
It's called a hero product or a hero offer
Okay, so is whatever you want to bring people in then obviously
You probably have different products and services that you offer besides just this one single offer
But those will be presented to these customers with time
But at first we don't want to lead with just like this huge buffet of products
We want to lead with just one that is your hottest best product
that you know is going to get that customer that client the best results possible of what they're looking for and
Then after they give those results they have that great experience with you
You can offer other products or services on the back end that you already have in your business
Okay, so think about whatever that that hero product or hero offer is and we want to create our advertising campaign
Around that one simple product. Okay. So now we can we're here and click on create a campaign and
when we create this campaign
What I'm gonna do first is I'm gonna go and create what's called a lead form ad so I'm gonna create an ad
based on lead generation
But if you have like let's say an online sales coming like a digital sales or you know
You sell info product something like that
You might want to go with the conversions objective or some of these other objectives, but for this example
Let's say that you're trying to get your local business. You're trying to get somebody on a phone call
Okay, what I'll do is I'll go through and I'll select the lead generation campaign right here
And then this is a brand new ad account. Like I said, so I'm going to click set up addict
And then I'm just gonna click on continue' right here sides is basically set up the basic ad account
and then from here, this is where we can go through and select our
Facebook audiences that we just created those custom audiences
So then right here, this is where you're gonna go through and select those custom audiences now
Obviously we didn't go through and finalize and create any those audiences
But after you've created your website visitors your Facebook page engagement your all of your leads and all of your customers
You're gonna have them show up right here. Now. What I would recommend doing is segment and have four different ad set
So you're targeting four different audiences?
Okay one ad is targeting the audience of your website visitors one is targeting towards your page mint page
Engagement one is towards all of your leads and one is towards your customers
Okay
Because then we can see which one of these audiences is going to perform the best now
If you don't have the budget go through and put like ten or twenty dollars per day towards all those you can lump them all
together
But if you really want to get detailed in the testing I would separate each one of those out
Individually, so you can see how each one performs and then once you're giving it Facebook these custom audiences right here
You really don't need to target anyone by location or anything like that
Because you're already telling Facebook the people that are already engaged with your brand the people that have already
Opted in become a lead or a customer. So technically even if you are a local business
You don't have to go through and mess with these location services right here
Okay, but if you did want to you can still say hey, I'm in the Dallas area
So I'm gonna put in Dallas, Texas
Like I said, this is not something you have to do
But it is something that you can do if you feel better about that
And then what I would do is say people who live in this location
But by the nature of custom audiences Facebook will already have everything set up for you. Okay, then coming down here
I like to view automatic placements, which is recommended is basically going to show your ad on Facebook
It's going to show it on Instagram. It's going to show it on all the different networks that Facebook can actually show ads and
Then coming down here. We set our daily budget
And at the other day, this really comes up to down to what you have as a budget for your company
Is it $10 a day $20 per day? Can you go up to $50 per day wherever that's at?
But for this video we'll just leave it at $20 per day. We'll hit continue
And then this is where you would actually create the app
All right
so this is where the ad
remember whatever the hero product or hero offer is so think about all the products in your company in your business all the services that
you might have
What is the number one product that you know gets results for your customers every single time the one product that everyone gets super?
excited about and that
is the product that we are going to create an ad for okay and
then once we've gone through and we've set up this campaign and
Let's say we've given it a couple weeks now and we're seeing like ok. This is bringing in sales
It's bringing the leads as booking appointments with our sales reps. Whatever your end goal is
Now if it's performing well, you can take it to a broader cult or audiences
All right
But you don't want to start there because if it's not working well with these warm audiences of people who already know like and trust
You it's never gonna work
well with cold audiences and typically let's say if you've got you've got this ad set up and
you run it to these warm audiences of people who already know who you are and
Let's say you spend a dollar and for every dollar you spent on Facebook you see a four or five dollar return
Okay, which is amazing, right? Like that's more something that you want to shoot for and get you every single day of the week
well
Once you actually branch out of these audiences that already know who know like and trust you
Is probably too drunk to only like drop down to about two to three times ROI
So if you're putting one dollar in seeing four to five dollars out
With these type of audiences once you go broader and you hit cold audiences
You're only gonna see about two to three dollars back out for that one dollar spent
Okay, and that's because obviously you've got to build that credibility you got to build that authority
and so that's why I highly recommend if you already have an existing business or if you are a marketing agency owner and
You work with clients that already have you know clientele they already have this database of people who've worked
This is the first place you should be going and setting up their ad campaigns
Because this is where you're gonna get the best results with your advertising. All right
So anyway guys, I hope this video was helpful as far as if you are a small business owner
local business local shop
Whatever it is how to get that first
Advertising campaign completely set up from scratch if you guys want more tips and tricks on Facebook advertising
I have a hundred percent free Facebook ads in mini course that I'll drop a link down below in the description
As well as in the top comment where I go in-depth on all of the different Facebook advertising
audiences pixels conversions sales all the different things that you would want to know on how to go through and ramp up your
Facebook marketing so jump in check that out
Like I said, it's a hundred percent free if you guys want to go through and explore that a little bit more
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