Hello in this video I'm going to show you how to create ads in the new Google
AdWords interface and what you should write in your ads to get the most click
throughs. Hello, I'm Uzair and thanks for joining in, in this video I'm going
to show you how to create ads in the new Google AdWords interface. Now if you like
videos like this then please don't forget to subscribe and you'll be the
first one to be notified when I upload similar videos like this one. So let's
get started, so here I am in my AdWords interface, you go onto the on the left
hand side select the campaign you want to create ads in, then you create your ad
group and then go to your ads and extensions. So in here as the Ads is in
blue, you've got two buttons where you can create an ad, one is the
circular plus one on the left hand side and one over here which says create the
ad, both of them do the same thing so I click on the create button now you get
an option you want to create a text ad or a call only ad so in this video I'm
going to show you how to create a text ad, you select the text type now you see
this new interface first of all you need to put in your final URL this is the
landing page where the click goes through, so I'm going to put in my
website and I want to drive traffic to my blog, let's say for example so I will
put in blog I will not just put in the home page so whatever that particular
landing page is, you need to enter that one. So next you have got the two headlines
this is the expanded ads, Headline one, Headline two and then we've got
Description as well. On the right hand side you can see the preview this is for
the mobile and then if you click on this little arrow you can see the desktop
version as well but because we haven't got anything written on the headline
1 & 2, nothing is showing up over here. Now you need to start writing your
Headline 1 and Headline 2- you've got a maximum character limit of 30 characters
on each one of the headlines and then 80 characters on the Description so you
need to be very creative when writing the ads, so let's show you what you need
to include in your ads and I made a list over here as to how to write your best
ever ad. The first one include the keyword or the phrase is very very
important because if somebody is searching for a particular product or
service and they see that exact keyword or product or service on the ad you are
most likely to get the click. Try and include the benefit, a feature, any
guarantees so things like money-back guarantee or 30-day money-back
warranties etc. Now I know we have got very limited amount of characters to
play with but these can all be included if you put your mind to it and you'll be
able to create a really good ad. Always include a call to action and this is
normally referred to as a CTA. A call to action could be yuy now, sign up now,
download or any other kind of action you want the visitor to take when they visit
your website. You can't use click here, if you put in click here or click now on
your ads, it will get a disapproved by Google so it's against the Terms of Use
so never use the word click on your ads.
Including the price is a great idea because it will then qualify your
audience or the visitors to your website so if you are selling something for
let's say £100 and somebody can afford £100 then they may
click on your ad, but if that person looking at your ad thinks that £100
is too expensive they won't click the ad, so you will save money and you
will not attract untargeted traffic. A lot of businesses and business owner as
I speak to, they tend not to include the price but price is a great way to
qualify or prequalify your audience before they come through to your website.
The other very important word in your ad is the word free - it gets the most clicks
and I'm sure you offer free consultation or free meeting or anything before you
make the sale so the word free or a free offer will get the most clicks,
but if you got some other free items like an e-book, videos, training or some
samples then do include these in your ad as well.
I would always research my competitor's ads and landing pages before I write my
ads, so you can see what others are writing and how, why they are writing
such an ad and what are they offering.
Another very powerful word is the word you - what's in it for them, not us, so it's
all about the customer so if you were offering a software then you should
write start your free trial or all you need is whatever... so
these words really do affect and increase your CTR and get the most
clicks on your on your ads. So let's go back to our Google AdWords interface.
So let's write an actual ad, I'll remove that one I'm going to write an ad for
one of my AdWords courses so it's a video course which I offer for free, so
I'm going to copy the URL and I am going to write AdWords now I've gone over
okay I can't put any question mark so I'm gonna put go away struggling with
Google AdWords, now you also need to take into account any trademarks, you can bid
on them but you can't use it in any of your ads, but as I'm a Google Partner it will
be approved and allowed to run, okay, learn and now I'm going to put in the
offer, free video training watch here. Okay again it's too long, I'm going to
come back to headline two in a second now the Display Path is where you can
also utilise a bit more of the keywords in in your ad so I can put in are the
free video course or something like that
I'll do free AdWords video course so I'm well within my character counts, I've
got twelve and twelve over here so that looks good and now I need to put in the
description as to what this offer is all about, so let's say learn ninja
tips to improve your AdWords campaign. Now you would have noticed that I am
using capitals on each of the words and that is I would recommend you also do
that because it makes your ad stand out and it is as per Google's best practices
so always, you can't use all capitals throughout the description or the
headlines that will again get disapproved but you can use a single
capital letter at the front of each word, okay I've put in the word free over
there so that is fine to improve your AdWords campaign with a simple 20 minute
workflow, I've just gone over okay so I can take out and put it like that,
if it doesn't look good I can just keep it as it is, so I'm happy with that, I can
see how it reads, struggling with Google Adwords free video training, learn
ninja tips to improve your AdWords campaign with a simple workflow and it
looks good on the mobile version as well and then all you need to do is to save
new and select your ad group. Now you have a choice of two ads one is the
prominent and one is the compact I would always go with the prominent because it
is a bit bigger and you can then add all your other extensions like the call-out
extensions over here to your ad, so each call-out extension has got up to a
maximum of 25 characters, all the ad extensions I'm going to cover in other
videos so I just wanted to show you how to write the ad and what to write in
your ads for your AdWords campaign. So I hope you enjoyed this video please don't
forget to subscribe comment or like. I look forward to seeing you in the next
one bye for now