the commissary will continue to serve horrifying artery-clogging hamburgers
five guys is the fastest growing fast food chain you'll see why when you devour 10 reasons why
five guys is so successful your way i love this burger so delicious one of the best burgers i've
ever had burger king says you can get a hamburger your way but the five guys burger chain appears to
be just as committed to getting your burger just the way you want it starting with the
hamburger patty itself you can pick from eight different options including a bacon cheeseburger
a hamburger and a little hamburger there's also a hot dog that gets good marks and grilled cheese
but beef is definitely the focus at five guys once you've picked the burger that's right for you the
customer friendly chain allows you to choose from a list of toppings so you can truly make your
burger your own hello and welcome to five guys the list includes the basics like pickles ketchup
and mayonnaise but these are just the beginning because you can also get grilled mushrooms and a1
sauce according to the number crunchers at five guys all of these choices add up to a whopping
000 250.000 burger combinations that's a lot of choices whether or not there
really are that many combinations it seems like customers really appreciate the effort
it's a mystery you know i'm at five guys burgers and fries and i cannot wait a lot of retail stores
send mystery shoppers to check on their stores and staff but five guys relies on this tactic
in a way that most others don't the fast food chain uses mystery shoppers instead of spending
a lot of money on advertising marketing firms are hired to send in shoppers who visit a five
guys location and provide a detailed evaluation everything from the friendliness of the employees
to the crispiness of the french fries is noted five guys turns these mystery shopper
experiences into a kind of advertising the best burger i've had in years if a store gets a good
evaluation that meets certain prescribed goals the employees stand to receive a generous bonus
the chain sends two mystery shoppers to each store every week so five guys employees always
have to be on the lookout the best performing 200 stores split around 1 000 among the staff
on a weekly basis so there's a little bit of an extra financial incentive for employees to perform
there's nothing like a little extra lettuce to make working at a fast food join a little sweeter
it's a good deal because the customers the employees and the chain all benefit a steady diet
of these mystery shoppers encourages employees to take their jobs seriously and it's one of the
reasons why five guys is so successful freestyling i said give me something i don't know your mouth
sodas like coca-cola seem to naturally go with hamburgers and french fries but the days of just
choosing between coke and diet coke are long gone the wonders of modern technology allow you
to indulge all your soda whims coca-cola freestyle machines which you'll find at five guys locations
lets you customize your soft drink to suit your taste the successful fast food chain
started putting this unique soda fountain technology in its stores back in 2011. today
you'll find these coca-cola freestyle machines at all 156 company-owned five guys locations
according to five guys customers love to use the versatile soda machines in the same way they like
to customize their burgers every customer can put their own twist on a classic such as coke
with a shot of cherry coke or even a raspberry orange sprite according to five guys there are
as many as 127 possible soda combinations regardless of the actual number the point
is that you can have your burger the way you want it and you can have your soda the same way
with so many drink combinations customers can try making something new with coca-cola's freestyle
every time they visit a five guys the soda is usually just an afterthought because the focus
is burgers and fries but five guys has made soda exciting again no delivery for you
we we don't do that here according to conventional wisdom the customer is always right except if
you're talking about the five guys burger chain if a customer wants their food delivered then they
are wrong and that's all there is to it it turns out that the murrell family the founders of the
company have a strict no delivery policy because they feel it would detract from their products
this policy caused a bit of a stir when some hungry people at the pentagon tried to get an
order for delivery from the local five guys and were politely but firmly denied anybody hungry
because i sprung for lunch hope you brought you make appetites apparently this no delivery
policy even extends to the commander-in-chief so president barack obama decided to pay a visit to a
five guys in 2009 to get his burger fix it seems that t-shirts are another no-no because when a
five guy's employee thought sending the president a five-guy's shirt was a good idea mr muriel
emphatically shot down the plan the founder made his thoughts clear with the words that's cheap
some people might have sought this refusal to deliver to big customers like the military would
be bad for business but actually the reverse turned out to be true the five guys location
near the pentagon saw an impressive 20 increase in business after the refusal this is probably
more evidence that there really is no such thing as bad publicity the peanut gallery well i'm a
peanut bar and i'm here to say some people who are not very familiar with five guys might wonder what
the deal is with the bins of peanuts free food is almost always a good thing but the bins of
nuts still deserve an explanation according to some former five guys employees the fast food
chain offers the snack to distract the customers all the burgers at five guys are cooked well done
and this takes a little bit of time most customers probably appreciate a snack while
they wait but for a small percentage of people peanuts are a health hazard peanut allergies
affect almost four percent of the population and they can be a life-threatening condition to some
despite this risk the fast food chain intends to keep the free peanuts at all of its stores
five guys has explained that it posts a lot of signs that let people know about the peanuts
as well as the use of peanut oil in all five guys kitchens offering free peanuts to customers while
they wait for their order isn't a big thing but it shows five guys is paying attention to the little
details buns out hamburgers the cornerstone of any nutritious breakfast most fast food chains
are quick to tout the size and taste of their hamburgers and fries because these items make
up the core of their menus this is why it's a little unusual for one of these chains to put
the spotlight squarely on the buns however this is exactly what five guys does despite five guys best
efforts however not all its customers are fans of the buns some people describe them as being
a little too spongy regardless of what you think of the rolls they are exactly the way the guys at
five guys want them the story goes that mr mural's wife favored a particular bun from a bakery called
brenner's when the murals opened their first restaurant brenner's made a unique bun for them
that was sweeter than the average hamburger bun i like working with my ham creating something the
bakery that made five guys buns eventually closed and the guys had trouble finding a new bakery
they were happy with faced with a bun crisis the murals decided to roll up their sleeves and make
their own according to people in the fast food industry the five guys buns are considerably more
expensive to make than the average fast food bun but they think the extra expense is worth it
the price is right 34.90 yeah change the prices or something one of the appealing things about fast
food chains besides the convenience are their relatively low prices when you compare them to
more high-end restaurants mcdonald's and some of the other big companies that five guys competes
with are known for putting a lot of emphasis on their value menus some of the items on these menus
are in the one dollar to two dollar range unlike some of the other fast food chains you might not
be paying a standard price for a burger and fries at every five guys location five guys has admitted
that sometimes the prices are different the price is wrong there are several reasons for prices
changing and these include the shifting costs of commodities like the price of tomatoes and other
produce some diners in the united kingdom weren't thrilled when they visited the five guys and found
out that the chains burgers cost a few dollars more than they do in america the mural family
defended this controversial practice and pointed out that the cost of doing business is simply
higher in the british isles than it is in america although some customers may still want to quibble
with the way the prices can shift five guys tries to be flexible in the face of changing conditions
the fry guys bark go work the deep fryer well if i'll be doing this when i'm 40 might as well
start now it's hard to imagine fast food burgers without fries and it seems like five guys agrees
the family-owned burger chain isn't known for leaving a lot of things to chance and its french
fries are certainly no exception the state of idaho is ground zero for potatoes so naturally
this is where five guys goes to get the potatoes that it will turn into its popular french fries
but not just any idaho potato will make the cut because the best ones are grown above the 42nd
parallel you can't have a burger without fries apparently these particular latitudes have the
best conditions because they allow the potato crop to grow during the warm days but the crop gets a
rest overnight as the temperature cools down the result of this is a denser product that makes
for a superior french fry five guys is serious enough about where it gets its potatoes that the
fast food chain buys up about five percent of idaho's total potato crop every year all
these potatoes are used to make five guys hand cut fries which are cooked in peanut oil chad muriel
is the son who's responsible for making sure the quality of the chain's french fries is upheld
would that make him the cffo chief french fry officer keep it simple robin if any of us is gonna
eat a burger tonight it's gonna be the best burger in new york some fast food chains have extensive
menus that seem to always be growing as they look for the next big thing this is one way to run a
successful fast food chain the murrell family who founded and operate the five guys restaurant chain
went in a different direction right from the start instead of offering a burger for every taste
five guys offers a few basic burger choices and then lets you customize it to your taste with
the choice of toppings the idea of quality over quantity has certainly become a cliche but it
really does apply in this case come on swift you know it takes what at least eight of these to get
filled up the guys at five guys believe their food is better than what the competition offers so they
let the food mostly speak for itself they don't feel like they have to invest a lot of their money
in television print and internet advertising the company has taken a basic approach to the decor
of the stores as well with the use of classic white tiles and red trim the unassuming employee
uniforms are also red and white simplicity seems to suit the burger chain pretty well because in
a recent survey five guys was crowned the burger brand of the year achieving this honor meant that
five guys beat out the burger big guys including mcdonald's burger king in and out and wendy's all
in the family you don't turn your back on family most families don't get along all the time and
this is also true of the mural family however this fact of family life didn't stop the founder and
his sons from creating the fastest growing fast food chain in america mr muriel opened his first
burger restaurant in 1986 with an investment of 70 thousand dollars this capital had been earmarked
to put his sons through college mr muriel and sons have always taken a hands-on approach to building
that one restaurant into more than fifteen hundred five guys locations the family has very specific
ideas about everything from how to make the perfect hamburger to what the best colors are
for the employee uniforms with these five guys you often get five different opinions this could be
a problem but eventually the mural family made it work by allowing each of them to find their niche
within the company that would make them thrive the name five guys originally described the founder
jerry and his four sons matt jim ben and chad and we just got bigger but when another son was born
a change had to be made so jerry unofficially removed himself from the marquee to open up
a spot for his son tyler so there are actually six five guys we're serving up more great videos
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