(upbeat band music)
And by the way, you can, you can...
This is very interactive, you can stop me anytime.
You can ask me questions anytime.
You want to have feedback, just go to the mic anytime.
You got it? Anytime.
Because as we're working through this, tonight
I guarantee all kinds of questions will pop up.
How do I do it?
What about this, what about the details, what about whatever
so stop me anytime and just got to the mic, okay.
So, first question why are we in business?
Why are you in business?
(audience member speaks away from mic)
[Male From Audience] Making money.
Making money, good and ...?
[Female Audience Member] Purpose.
Purpose.
- [Male] Passion.
Passion.
Passion, purpose, yes.
- [Male] Live life on my own terms.
Live life on your own terms, yes.
- [Man] Provide value.
Provide value. Freedom, yes?
So, I don't know about most people
but when I got into business, first of all
I was struggling.
I just wanted to provide for my mom.
That was my first, my number one motivation
to provide for my family.
After that, after we get through that then,
I wanted to have a little bit more freedom.
So, I'm in business so that I can have more choices in life.
Have more what?
- [Crowd] Choices.
Choices in life.
To me business is nothing more than a vehicle.
A what?
- [Crowd] Vehicle.
That get me from point A to point B.
So, I'm not emotionally attached to what it is that I do or,
"Oh my God, this is my baby, it's my product,
"it's my service."
Whatever it might be, I'm not attached to that
because for most entrepreneurs when they have
one thing, or one business that's all they could see.
When you're in my position and my new partner Yana here.
Now, being involved and as a partner and own 21 companies
you're not attached to anything.
You're just not attached and all these companies,
all these business's, it's just nothing more than a vehicle.
Just like anyone of my companies if the price is good
I would sell it.
There's no attachment.
It's just a vehicle from point A to point B.
Now so, knowing that, if it's a vehicle, it's like a car...
Do you want to be a slave to your car?
Yes or no?
- [Crowd] No.
No, so why do entrepreneurs spend years
being a slave to the business and getting on the,
running on the treadmill, the hamster wheel,
and they can not stop.
Why is that, though?
Yell the answer, why?
(female in speaks far away)
It's like their child, yes.
(female answers softly)
They're unaware, yes.
- [Female] Control.
Control, yes, yes.
- [Male] Addicted to the excitement.
Damn right.
Because as an entrepreneur a lot of us we've,
we get our significance, we get out self-worth from
running the business.
That's our identity.
That's who I am, and we feel important.
Look, our employees come to us, ask us for decisions.
"Oh, boss, what do you want to do?"
Employees and customers and we get this sense of joy,
we get this sense of significance from the business
when we our thinking out delegation, systematization,
we're no longer the spotlight,
or we're no longer the person that everybody comes to.
Certainly a lot of entrepreneurs when they get off,
actually get off the hamster wheel
they get labor-depressed because they are not used to it.
Because everyday you go to the office,
"Boss, what do you think?", you're making decisions,
you're making stuff happen suddenly...
When you actually get to that point, delegation, expansion
you don't have to be at the office anymore.
Then, what the fuck are you gonna do?
(laughter)
Then, I say, "Go to the beach,"
or do something else or do whatever.
What I'm saying is
that you don't want to tie your significance with
putting out fires, and managing chaos,
and making shit happen.
You wanna tie your significance
to one thing and one thing only
and that's results.
Then, you may or not be the person
that produces the best results for your business.
Everybody understands, yes?
You may be not.
Because very often, you are the bottleneck.
Very often you are the bottleneck.
So, if you look within your business,
a very good question to ask ourself is,
just as a brainstorming, as a what?
- [Crowd] Brainstorming.
How can I fire myself?
How can I replace myself?
How can I make sure me as a CEO be out of a job
so I can have someone else running the company.
If you think about it, the reason I have 21 companies,
I run 21 companies is because I don't run 21 companies.
Does that make sense?
Does that make sense, yes?
- [Together] Yes.
I can not--
I'm one man.
I can not run that many things on my own.
Every single business I have a partner
or I have an operation guy running the business.
Because I can't, I know
many years ago, I've learned about myself
I can't manage worth a shit.
I am not a good manager.
I know that.
I'm a strategist, I'm a concept guy, I'm a deal maker
but I'm not a manager.
It's not what I want to do.
It's not what I'm good at.
Does that make sense?
- [Narrator] 10 times your finances.
10 times your business.
10 times your marketing.
10 times your life.
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