Trader Joe's has been in
business since 1958 and they have been
raking it in ever since this is not
necessarily a negative thing Trader
Joe's just knows what they are doing and
how to earn their keep now let's take a
look at ten sneaky ways Trader Joe's
gets you to spend money and will even
fight you in the parking lot at Trader
Joe's
samples they said you were giving out
samples Oh samples samples make people
buy because if they are yummy
then why would you not want to buy them
what if they are also on sale wouldn't
you want them then also you already
tried it you know you love it why not
just get it it is just a simple slip it
into your cart action and you have the
item how easy the store makes your
shopping experience super duper easy
easy peasy lemon squeezy samples are
always a sneaky way to get people to
spend money think about it the company
is giving away something for free this
builds trust you think hey this company
is so great they are giving stuff out
for free and losing money well in fact
you would be wrong to think this because
what they spend in giving away samples
they get back in sales tenfold brilliant
for them and horrible for you just
another way Trader Joe's gets you to
spend more money
oh look madam the loan cash y'all got
anything cheaper than this creativity
and it's art Trader Joe's sells products
that are unique end of story
this is a way to capture your attention
you want to try something you have never
tried before you love their ability to
mix two things you love or to totally
surprise you with something out of the
box Trader Joe's will get you and your
money by being so darn creative there no
it's I well done standing ovation for
their ingenuity what are some examples
oh there are so many how about this
Trader Joe's ube purple yam flavored ice
cream or Trader Joe's cold brew coconut
latte in a can
you want to try them because you have
never
ever seen these things before rats they
tricked you again
open freezers of temptation old impulse
buys are a real thing when you were
walking down the cold freezer aisle
impulse buys are even more of a thing
than they already are Trader Joe's knows
this and has made the decision to no
longer sell frozen berries in the closed
freezers that line the frozen aisle
instead they sell the frozen berries in
big open bins or freezer buckets this is
a way to allow the customer to see the
product this way of displaying the food
also brings the customer closer to the
product now I'm a severed head in a
fridge since the item is cold and the
customer is likely also cold due to
being in the freezer aisle Trader Joe's
has taken away the need to open a door
and let even more cold air out so in a
way you would rather buy the frozen
berries right in front of you that you
just have to grab rather than open a
door to get the one stocked in a
standing freezer Oh Trader Joe's you are
sneaky I am less is more I wonder what
they're gonna put here Trader Joe's oh
but rated Joe's according to some
marketing studies having fewer choices
actually helps people make decisions the
psychology behind this seems pretty
straightforward no if you have too many
options then you are worried about
making the wrong choice you go through
all of this until you either get annoyed
and leave realize groceries should not
be causing this much anxiety and leave
or simply get distracted and leave too
many options can also mess up a repeat
purchase that too many of them what are
we going to do why is that well a
customer may like a product and come
back for it again but then realize there
are so many choices and try something
else then if they do not like that
second product they may never buy that
type of product again at all
so having choices took away from the one
good option that had the customer happy
in the first place this is called the
paradox of choice whereas if a customer
is given two or three options then if
they like it they are more likely to buy
the exact same product which please
than the first time around Trader Joe's
is aware of this psychological truth and
pack their shelves accordingly Trader
Joe's would rather have you buy
something than be overwhelmed and leave
empty-handed what do you want what do
you want low prices you should not be
counting your spending money based on
what is left from the obscene amount you
spend on groceries makes sense right
well that is not always so clear for the
big grocery stores that want to make a
profit it is also not so clear in this
age of the organic specialty or homemade
products bigger chain stores offer these
items at a premium Trader Joe's really
does their best not to they want to keep
it affordable they have tricks to save
money like using energy-efficient
lighting for example Trader Joe's thinks
about the customer that being said you
need to consider that since things at
Trader Joe's seem to run cheaper than
other places that you also limit the
amount of things you buy just because
things are cheap does not mean they
don't add up and just like the super
food I'm for sale at Trader Joe's so if
you went to a ritzy overpriced store and
only bought four things and you then
went to Trader Joe's and bought ten
things for the same price you are still
getting 10 things you think it is okay
because of all that you were saving when
in reality you are still spending more
yes savings are kind of being had that
is only if you usually buy at the stores
that always overcharge otherwise you
were just spending more money than usual
the lesson here is to be aware that
Trader Joe's is cheaper and while that
is in your interest it is also a bit of
a trick to get you to spend spend spend
I would have gone to Dubai with that
Sheikh I met at Trader Joe's happy
employees I love my job
believe it or not having happy employees
around when you are shopping can make or
break some purchases if you were looking
for something and asked a member of the
staff and they bring you over to the
item in question while smiling and being
kind than hey you will likely buy that
item if the employee is in a horrible
mood has trouble finding your item or is
rude to you directly then you may be
less interested in buying that item you
were looking for and other items because
you don't want to be in the store
anymore because of the bad service and
even worse vibe I just got fired from
Trader Joe's the vibe is so important
when shopping people want to feel
welcomed and comfortable Trader Joe's
works hard to keep their employees happy
which in turn keeps their customers
happy
that's very good system word-of-mouth
hey guess what the tumeric ginger
coconut beverage from Trader Joe's is so
good have you seen it before well it is
really really tasty
turmeric is also just so darn good for
you what a good drink to top it all off
it is affordable this is a highly
recommended item did that get you does
that make you want to purchase the
Trader Joe's tumeric ginger coconut
beverage if it doesn't maybe it would if
it was your mom who said it to you or
the person you've been wanting to date
forever but right now we're just friends
but you're trying to work up the courage
to ask do you want to go out on a date
with me oh well you may you probably
already have taken advice about certain
Trader Joe's products and never even
really noticed it before or maybe it was
you who recommended something to a
friend colleague parents sibling or a
brief tinder date who you hope to never
see again and almost wish you didn't
tell them about your favorite Trader
Joe's item but you did and it's too late
now
word-of-mouth is a very large portion of
the company's advertising techniques how
is this advertising if the company is
not really doing it but their customers
are well Trader Joe's is not really
spending on advertising they rely on
their customers they are more focused on
delivering quality service and products
to you then
they will let you do the rest ha they
are sneaky aren't they like a coiled
[Music]
boxes rather than shelves Trader Joe's
will often present items to customers
directly out of the box why is this
making the money well there are a few
reasons the first is that by using boxes
they are not having their employees
waste time and money stocking shelves
the other reason using boxes is great
for Trader Joe's is that it is offering
up items to you the customer in a very
easy way by offering you an item in a
box rather than on a shelf Trader Joe's
is helping you make a choice fear it's a
choice on a shelf there are so many
things to look at so many distractions
in a box you have many items but they
are almost always the same thing your
only choice is which one of this
particular item do you want maybe you
choose the box that doesn't have a
squished corner or the one that is just
a few boxes underneath because you do
not want the one numerous people have
touched as they browsed
either way you do not have many many
options just one many items but of just
one option the freezing-cold made you do
it
[Applause]
trader joe's like most if not all
grocery stores has a frozen food section
this section is usually a bit colder
than the rest of the grocery store and
is often one of the last aisles you go
down when you are choosing to take the
trip down the frozen food aisle you
usually know what you're looking for
the thing is the frozen food aisle is
also like a trap the frozen food aisle
has been known to be one of the aisles
people go through the quickest being
chilled is not on everyone's to-do list
even if getting popsicles is are your
customers aware they're getting snot and
mucus with their cookies and cream so
the way that Trader Joe's is making
money off of you in the freezer aisle is
by tricking you when you are unaware you
are focused on getting what you need you
are cold since you were colder you are
more rushed since you are more rushed
you are less likely to take your time
looking at all the products in doing so
you make rash decisions for example
let's look at those popsicles you see
there are a few options and you just
want to get out of there so you grab two
boxes BAM you were tricked into buying
more you are now on your way out of the
aisle because you got what you came for
and it is chilly but as you are briskly
walking away you also see in the big
open freezers in the center of the aisle
that frozen blueberries are on sale the
frozen food aisle is a place in which
you are vulnerable be aware they can get
you on impulse buys if you're not
careful oh I want you to be careful in
house items for the wind did you know
that most of the items Trader Joe's is
selling to you are in house products yes
apparently about three percent of the
products up for sale at Trader Joe's are
in house items
this means that Trader Joe's is cutting
out the middleman
they buy what they need to make the
product sell it and make their profit
without having to then pay back the
company giving them the product because
they are the company producing the
product how perfect for them by doing
in-house products they also remove the
possibility that you can find the same
product elsewhere you have to buy
that product at Trader Joe's if that is
the product you want get a freezer full
of shu mai from Trader Joe's what is
really impressive is that Trader Joe's
does not have one or two lines of
products that they offer they offer so
so so many things that are packaged
in-house here is a little list of some
of the very best in-house items you can
buy at Trader Joe's Trader Joe's
chocolate lava gnocchi Trader Joe's
turkey and stuffing kale chips Trader
Joe's everything but the bagel dip
Trader Joe's pumpkin butter and Trader
Joe's mac and cheese bites there are so
many unique and yummy products that only
Trader Joe's offers these are also
called private label products they are
taking you away from the well-known
brands and making you a private label
in-house consumer we found on the back
of a Trader Joe's a nickel part it's
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