the right facebook marketing could mean
millions in revenue for your business so
today we're gonna go through five
facebook audience hacks that will
supercharge your facebook ads now there
are already a ton of videos out there on
tutorials on how to click around and
actually set up your audiences so you
can learn to do that really quickly but
the magic lies in learning how to make
educated decisions in order to choose
the right audience in the first place
that's what we're going to be focusing
on today if you are new to facebook ads
we actually have a full tutorial for
beginners i'm just going to link that up
right over here but for today's video
you're going to need to have at least
some general knowledge on how to
work facebook ads so i'm really excited
to be filming this video today because
we've got some really crazy hacks that
are going to take your facebook ads to
the next level i promise you
and you can't find this anywhere else on
youtube right now so
let's do it
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let's start with one of my favorite
hacks so you can target your competitors
customers and steal them so let's say i
have a health food store for example i
would go into facebook and i would
target people who have recently been to
whole foods in my area
that ad is going to then take them to my
landing page and then after they have
visited my landing page i can create a
custom audience based off of anyone who
has visited that landing page
so now i have this new custom audience
that i stole from whole foods and i can
send them more ads and continue to
market to them the end goal is to bring
this new audience further down my funnel
until they make a purchase from me isn't
that crazy i feel like this is such a
good hack i recommend that you do this
with your bigger competitors because if
you're doing this with a small local mom
and pop shop the audience just won't be
big enough to work with
you can also target areas that your
desired target audience have recently
visited okay so let's say for example
comic con was held at a convention
center near me this weekend if i run a
comic book business i can target people
who have visited that convention center
in the last three days so it's pretty
genius i love this hack
all right so hack number two is to use
google tag manager to create insanely
precise audiences guys when i
learned about this my mind was blown and
it's a little bit of an involved one so
just stick with me until the end of this
explanation i'm gonna try to slow down
for you guys so that you can really
fully get it so basically
facebook has a bit of a limited ability
when it comes to tracking how people are
interacting with your website so for
example let's say someone clicks on your
ad and they see your landing page for
one second before they x out
facebook still counts that as a website
visitor now the problem with that is
let's say you have a second ad that
targets people who have recently visited
your website
that person who just acts out and didn't
really care about you is still counted
so they're now going to get served that
second ad so that's a bit of a problem
because you're moving people down your
ad funnel who don't really care about
you which means you're pretty much
wasting your ad money so that's where
google tag manager comes in so to fix
this problem google tag manager
accurately tracks the events that happen
on your website so when you get more
precise event tracking you can better
understand your audience and serve them
the right ads so you can basically think
of google tag manager almost as like the
translator between the actions taken by
your customers on your site and the way
that facebook interprets them so let's
let's for example let's say
the customer is clicking on your website
you know they're clicking around and
then the tag manager will be watching
then google will turn around to facebook
and say hey i know that you think that
you know what happened but this is what
actually went down sarah stayed on your
site for one minute she clicked this and
she clicked that and then facebook goes
okay i get it well now that you told me
that i can make my ads even better and
more relevant okay so this is all very
hypothetical so let me give you some
real life examples of how granular you
can actually get with the information
that you can pick up so with google tag
manager you can find out for example who
is scanning your blog versus who's
actually reading them so to do this you
would create a trigger that understands
when someone took 30 seconds to get to
the bottom of your page and then when
someone else took two minutes to get to
the bottom of your page
then you would make a facebook audience
that separates the scanners and the
readers and then you would serve them
two different types of ads here's
another example so you can create a
trigger in google tag manager for people
that read your blog article then added a
sweater from that article that they read
and then maybe forgot to check out and
then google tag manager tells facebook
hey send that person an ad for that
sweater and then boom three days later
that ad appears with that sweater from
that blog article so it gets really
granular button clicks the time spent on
your website location tracking maybe a
mix all of these things together
literally any action that you can think
of you can create a trigger for it so
learning this literally blew my mind but
now you're probably wondering okay so
how do i do this for my business so the
short answer is you're going to need a
developer
if you want to do it yourself definitely
go ahead you can just google
google tag manager data layer and learn
how to do it yourself
it is a little bit involved and i would
say if you'd rather hire a developer
that makes the most sense so you can
check out upwork and you're going to
have a lot of applicants there just make
sure that they are familiar with the
data layer and the title that you'll be
hiring for would be a google tag manager
expert
here's a good little tip on how to save
money with your audience targeting so if
you've created a custom audience based
off of your email list you're going to
want to make sure that you're also
removing any email unsubscribers from
your facebook ads audience as well
you want to do this because a you don't
want to waste money showing ads to
people who have explicitly shown
disinterest in your business
but b you also want to make sure that
you're doing this because you can get in
some trouble for this
there are actually ways for your
audience to see that you're still
advertising to them after they've
requested not to hear from you so if
someone puts through a gdpr complaint
you could get sued i mean like that's
the worst case scenario probably won't
happen but the possibility is definitely
still there
all right next hack
instead of running your ad through your
facebook ad manager as you normally
would
you can run your ads through influencers
facebook ad accounts so this is super
effective because you're going to be
exposed to a new audience and people are
more likely to trust an individual over
a brand so you might see better results
this way and this is definitely an ad
trend that has been popping up over the
past year i think the first time i saw
this was on kendall jenner's account and
i was like wait a second
is this an ad for allo because it's
being run under kendall's account i
definitely did a double take on that one
but the point is is that it really did
catch my attention you can get the
influencer to run it on their own
facebook ad account or you can use
facebook's collaborative feature to show
both you
and the influencer as a sponsor so to
access the collaborative feature you
would go to business.facebook.com
and click brands collab manager to get
this going so here's what the ad would
look like so now it says the name of the
influencer with the brand name as well
so before i go into hack number five for
all of you guys that don't know shopify
offers a free 14 day trial and i thought
this might be good for you guys to know
because if you're looking to create an
ad you're probably also selling things
and shopify makes it really easy to
integrate your products with facebook
ads that's just one of the reasons that
i like shopify that i think shopify is
the best for building an online store
i think shopify has definitely helped us
and many businesses get started and
there's nothing like hearing that
cha-ching when you're out living your
life and doing something that you love i
like that
so i will leave that free 14-day trial
in the description box anyways back to
hack number five
next hack is to use insight tools to
help you build smarter audiences so
instead of building audiences from a gut
feeling you can use data to support your
decisions so here are my two favorite
tools that help me build my facebook
audiences
so facebook ads library this lets you
spy on what your competitors are running
now it's not going to tell you which
audiences that they're targeting but you
can take a look at the copy and the
creative and that will give you a pretty
good general sense if you're building an
audience from scratch check out facebook
audience insights tool it has a lot of
data that you can access about your
target audience so let's say for example
you have a women's clothing store and
your target audience is in new york then
you can punch that data in and you can
get a closer look at other information
like you can find out what their job is
for example so if you find out that most
of your target audience is working in
the healthcare industry then you can
make ads that speak to that so the point
of this tool is you're going to find out
that key information that can help you
make your ads more relatable to your
target audience because more relatable
ads mean more attention to your ads and
more attention it means more sales so
those have been all my tips to help you
create better audiences for better
facebook ads i hope that you guys go out
there and i hope that you guys kill it
but now on to my favorite part of the
video it is a comment time so here i'm
going to answer some of your guys's
questions and if you do want your
questions answered in a future video
just leave them in the comments section
we'll get to them all right so we have a
video called the only facebook ads
tutorial that you'll ever need and
constantine commented
he said this is the best video so far in
the field thank you guys big respect if
you guys haven't watched that make sure
that you're watching this um this is
definitely more of a beginner friendly
video and it's going to give you a step
by step on how to run a good facebook ad
so next question
john mas
if i'm not pronouncing your names
correctly just let me know in the
comments section but he does say thank
you for the info and he's just wondering
how to generate leads
okay so i think this is a really great
question because a lot of the time
facebook audiences are created through
existing data like customer list for
example but how do you create really
good facebook ads if you're starting
from scratch so
my best advice would be to focus on
growing your audiences try growing your
instagram accounts first you can try
growing your email list as well and then
once you have at least some data to work
with then you can create
look like audiences to grow
exponentially if you don't know what a
lookalike audience is just drop me your
favorite emoji in the comments section
and if we have enough emojis and we will
create that entire video for you guys on
lookalike audiences 101 alright that is
it guys how do you guys feel
do you feel a little bit better a little
bit more confident to make those
facebook ads let me know
so subscribe notification bell thumbs up
while you're at it and i will see you
guys in the next one bye
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you