Hey, guys, today we made it out to BELLA+CAVNAS' new headquarter
in Beverly Hills.
We're excited to tour this facility and as we arrived,
they gave us this little welcoming gift with a challenge inside of it.
And Inside the challenges says that we have 24 hours to design, sell
and produce a T-shirt using the 3001 blank.
And we hope that this video is not only entertaining for you, but educational,
because we're going to be doing it for the very first time.
Luckily, we have a team here, so you guys can see
about how much hours and time it would actually take to produce.
And ultimately, we just want to share with you
that it shouldn't take you weeks or months, that you may be able
to do it in 24 hours if you just put the right things together.
So if you're a new subscriber to this channel,
make sure you hit that subscribe button.
Like this video and let's jump into this.
They challenged us
with a 24 hour designing and creating a t shirt.
It means we got to design, print and sell a t shirt and 24 hours,
it's 1:00 right now.
So when do.
You think that's doable?
I think it is.
Let's see what they.
Gave us in here and read the challenge here.
we challenge you to create a shirt in 24hrs to design and print a product
love BELLA+CANVAS Oh, nice.
Oh, we got the nice colors.
I like it
This would be dope with um grey
What if?
Since we're working on the future merch and we already have some direction there?
what if we expand on that design concepts that we have for that line?
And obviously, this is a challenge of.
Time playing off of like tomorrow or a clock.
So we've got to get it done in a few hours because then we've got to print it too.
And then we've got to photograph it through the marketing collateral launch.
So look.
I think some of the shirts can play into the design.
So I like how we got these.
These sand or even like more of the
of like oatmeal Off-White color.
I think if we integrate some of those colors into the design,
it might look nice.
Instead of trying to print and have a hard graphic,
maybe the graphic can be broken up with the t shirt colors.
It's this time challenge.
Like, maybe we can stick in the realm of themes.
Just because, like part of the collection that we've done
is talked about, like tomorrow's never guaranteed.
So maybe like time is fleeting or.
Time is like time is passing by, right?
Like all fashion, you buy it.
If you don't do it today, you're going to die.
Because that's extreme. But.
So it's design number two.
There's two different directions. We could take, it can.
Go with a design that's going to coordinate
with some of the T-shirts that they gave us.
one of those.
T-shirts being a sandstone color.
In this design, you want to kind of make sure that the background.
Is really. Enhancing the print that you're designing.
So you're not only designing a design,
you also have to color coordinate it to match.
What color T-shirt it's being printed off.
So the next one we're working on is a dark
colored T-shirt and trying to make it more of a white with red.
So we're going to see how that looks up.
And then you got to put
in order to start this challenge.
We need it to begin with the design direction.
Luckily for us, we did have a direction from our from the ground up
merch launch where we really focus on the essence of time with shirts
such as like you get what you focus on and tomorrow's never guaranteed.
This design direction was going to be another take on time.
We kind of just brainstorming around what was the essence of time.
So now we've got a design direction set and the team rolls identified with who's
going to do what?
It's time for us to head to the print shop in order to begin this production
process and begin photographing it and selling it.
As we've been driving, we had to pull over to the side of the street
because right now we can curve to either either print shop in the downtown area.
But we're going to call
the team over at Apliiq to see if they can expedite this printing.
So let's.
Let's hope that they. Can do it.
Aaron, what up, man?
Hey, did did you see the design request I sent over?
I did. I'm looking at. It right now. Is it?
Do you think of something we could print out? Absolutely.
Yeah, we got it. We got it.
And some are about to go get this T-shirts printed so we can finish this challenge.
Man. Guys.
After an hour of driving, we finally made it into downtown L.A.
at a police headquarter.
And right now, you may be wondering, OK, why did you decide to do DTG?
And what is the difference between detaching and screen printing?
Well, the biggest thing is that since we knew that the challenge was in 24
hours, the best way to get a design printed and produced is with the GTG.
It's the fastest way, and it allows you to do full color
without any hard set up costs or fees.
So since we are launching this and within a 24 hour timeline, DTG worked the best.
Now, screen printing is a great option if you have more time.
So if you have some lead time where you know you can at least have 7 - 12 days,
but in order for the production to get turned around and your product
actually getting to you.
Screen printing is great, and so is embroidery.
Whenever you can actually
put an embroidery design onto a garment, it looks beautiful.
It looks amazing.
But again, that also requires heavy setup costs and time,
which is not something that we were able to do today.
So it took us an hour just to get from Bella Canvas to here.
So now we're finally here and we're about to start printing these garments.
So by tomorrow morning, we can start selling them.
Thanks again for squeezing us in last minute and no problem.
I know you guys are almost ready to go home, but let's make some magic happen.
I was about six inches wide and six inches, yeah.
I think.
What do you think?
Like, can we pull it off and see how it's going to look after the car?
It doesn't look that bad.
You might have accidentally
sent the wrong dimensions, but it's looking somewhat different.
It doesn't look exactly like we were envisioning.
And I think what happened is since we were rushing to our work, and
somebody must have forgotten to actually note down the proper dimensions.
So right now is a good opportunity for us to reflect on this because
what's going to happen if you're doing DTG or if you're doing anything,
if you're not checking the art specs
in order for you to ensure that you're getting the right design size,
they're going to come out with something too big or too small.
So we've got a set up for another.
Another quick production print,
and hopefully it doesn't set us back too long
so we can get some rest tonight and start tomorrow morning.
Mistakes like this can be made if you're not checking the work.
All right now, take two.
I think we're going to go four inches.
What does that constrain to four inches before to the half are sorry.
About 3.8 inches. Okay?
So looks a little
bit more like what we had envisioned originally.
You can see it's a big difference between this one and the tan one that we got
so well, let us go to the dryer so we can continue our 24 hour challenge.
Hopefully, we can make it.
We're running against the clock.
But now that we've got these design set, we're about six
hours, seven hours into the challenge to drive time to designing the printing.
We're finally ready to start selling it, but I think
we've got to get some rest tonight so we can hit the ground running tomorrow.
So let's get going.
After waking up a little later than usual and grabbing some breakfast
and getting our day started, the morning definitely passed us by.
All right.
So now we only have three hours remaining and that means that we have to get
the products ready for photography as well as selling them in person and online.
So we got to get to steaming these things that we find the steamer ready.
Yeah.
And at the end of the day.
All right now we've got to go steam.
Some say
it's a little steamer.
I always bring this with you, this is probably the best investment
you can make.
We're actually taking some photos and we're running out of time.
We've got a few like two hours left now as we finally got the photo shoots done.
We chose this chain-link fence as funny because this was literally
in front of our Airbnb.
So we're we're about to take these shots.
Post them up online and then we're going to go sell some of these on the street.
So it's pretty cool.
And then I'm next.
We're out here and we're taking these photos
literally running around the streets.
So much so we took a photo in front of a gangster guy.
This gangster
low rider who came out, he was pretty pissed.
So maybe we'll post our photos to apologize.
So as you can see, another option to take
photos is to just put it somewhere up, either on the floor.
In this case, the floors are a little too dirty,
so we want to throw it up on this tree plant here.
And the reason for that
is because you won't always have a team to be able to take some photos with you.
So the best thing to do is just to post it somewhere.
Take a shot
and then you can either edit it out to the backgrounds, clean or in this case,
we like to like the design on the back, so we just promote it that way.
So get creative with how you layout your T-shirts
just to show the design and gets themselves done to.
one on one.
You're going to see a beat that the way he do on the set up.
We don't have to order. More print on the man.
Now I want to get this couple right here.
Hello, how are you guys?
Good. I want to show you something.
What do you guys think about this design?
Lovely, lovely.
So basically what we made is for you guys know the statement.
Tomorrow's never guaranteed.
It's just to motivate people so that they're able to achieve their goals today.
You know what I mean? We want to make sure everybody's motivated.
You're leaning towards this one.
I'm leaning towards that because I like sort of
this.
I like Peter.
Look, it's crazy because I do a lot of like styling and fashion is crazy
because a lot of girls like detail and like color and stuff like that.
And then men love like some simple basics like blue, black, gray.
Good to go.
Would you guys even buy one of these shirts if we were to sell them?
Honestly, I would buy that.
But again, gravitate towards
the cleanest of it.
How much would you pay for this? 45 to 75.
Probably the 40.
You know, it's so crazy.
We're actually only selling this for $25.
I still would you guys care to buy one?
Help us finish our challenge and now we might actually sell
for 60 right now?
We actually designed this graphic design.
I'm a designer. Well done, yeah. Thank you.
It's tomorrow.
Never guarantee, you know, the meaning of tomorrow is never guaranteed.
Oh yeah. Yes, we want my life. Exactly.
We want to motivate people to do stuff today all the way.
Yes, exactly.
We're trying to sell one of these shirts.
We have the positive version, but we also have the more negative version,
and I'm a really positive guy.
So I like positivity in that it is positivity.
It's all how you look at it. Exactly.
Fact positive is right there and guaranteed live today.
Yes, exactly.
And then we also have a different color scheme.
So like a thing, why do I finally find it online?
This is a one of a kind piece, and we're just trying
to we're just trying to sell it right now.
So, you know, for you
because you would be our personnel, we will do it for 20 bucks.
Easy. How do I pay people? Yeah. People
have all that.
The the first the first one, I just sent you
$20 because that's my lucky number and I appreciate it here.
So let's let's keep it lucky. Which one do you want?
Size, medium? Yeah.
You know what? The Chris?
Can you put it on and take a picture of him on right here?
We're going to take a quick picture.
We're going to make it happen.
We got our first.
And we're going to take a picture.
Hey, this is my new friend, Ari.
He does music.
He has 55.1 K followers
and he the motto, Look, I need all, I need all of this hair.
Oh wow.
This is a moment right here.
You didn't.
You didn't think I was popping like that, huh? Oh, you.
I knew there was a whole thing happening
about this is that you.
You had your you, what you could do.
He was the only one.
All right, guys.
So we were able to sell one shirt.
But unfortunately, time is up.
We just were crunched on time,
but within 24 hours, you can definitely produce design
and sell a shirt, so please be motivated.
Let's get. It started. This is John Santos.
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