let me show you how we recently scaled this Shopify store to one hundred and
forty two thousand dollars in 30 days
what's poppin people it's your boy the Beast of Ecom and I am back with another
video drop nothing but you already know value bombs so in today's value packed
video what I'm gonna do is I'm going to share with you guys how exactly I scaled
a Shopify store to 100 or 42,000 dollars in just 30 days now this was done
recently and in the video what I'm gonna do is I'm gonna take you inside the
Shopify store I'm gonna take you inside the attic counts as well just so that
you can see the numbers the profit now this video is gonna be more focused on
Facebook Ads and how I'm using Facebook Ads to do the test in do the creative
testing the retargeting the scaling and all those kind of things also I'm gonna
be doing a giveaway on this video or now I've mentioned I am putting together a
free ebook but I've recently received the paper copy of that book and I'm
gonna be giving away a copy of this book at the end of this video so if you want
to be in with a chance that make sure you stay to the end of the video
okay so let's jump straight into the Shopify store and then we'll talk
Facebook adverts and then we'll talk strategy as well now if you are not
subscribed to the channel make sure of course you subscribe ok with the
notification valve on so that you stay up to date with all of my latest content
and of course make sure you drop a like on this video because I can guarantee
that you will get some value from it and it helps it in the algorithm and all of
that sort of jazz okay so as you can see here from the 10th to the 10th we've
done one hundred fifty thousand one hundred and fifteen sorry thousand
dollars and it's just been steadily creeping up day over day over day over
day I'm gonna explain the kind of Facebook as strategy behind this and how
it's been scaling in a second okay but what I do of course is I'll refresh
because you know there's always I don't know why but there's always still haters
out there who will say stuffs fake and all that sort of jazz but as you can see
numbers are exactly same okay now revenue like this is all well
and good if you don't show the ad spend so I'm gonna show you the two main ad
accounts that we use again you can see of course again this
same 10th to the 10th what I'll do is I'll just refresh this okay just so you
can see exactly the same and what is that there we've got 216 okay
Rojas and I'll show you the break-even row asks for these products as well the
two main products but I'll show you the break-even whereas because we're sitting
at around about thirty over thirty percent profit on this on these numbers
okay at this row us so that's one account and again I'll show you the
other account the exact same dates let me just refresh you can see again the
numbers are exactly the same if I just scroll across just so you can see two
point 2 X row us ok so again think fake here our refresh again just so you can
see there we go numbers haven't changed whatsoever so now that you can see that
the numbers are all there let's actually talk about how I've been using Facebook
as to generate these numbers okay so one hundred and forty two thousand dollars
in 30 days drop shipping now one of the biggest bottlenecks that we've had with
this store and saw a lot of drop shippers will know exactly what I'm
talking about getting stock and shipping at the moment
in time is a nightmare as much as we want to scale higher than this at the
moment in time shipping prices are just going through the roof at the moment in
time especially if you drop shipping from China and of course stock as well
is a little bit of an issue so that's been one of the biggest bottlenecks in
scaling this further okay so as I mentioned before the the break-even rise
for the two main winning products we've got a break-even rise of one point four
four and you can see that thirty percent profit margin is if we were sitting at
around two x and you can see we were obviously above that and the other
products here we've got a break-even rise of one point three four and again
if we were sitting higher than one point one nine then we're above thirty percent
so there on the numbers as you can see we were sitting way above 30% profit
okay this is a calculator that I personally use in that my shooters use
I don't let it out it's only four course members but you can pretty much make
something like this yourself it's not extremely hard to do so okay now this is
the overview okay so I'm going to give you the overview and kind of breakdown
the Facebook Ads strategy and how everything is kind of working in place
so first and foremost abo ad set budgets yeah that's that
budget optimization but you know ad set budgets basically what I'm genuinely
using is ad set budgets to test okay creative which is creative testing so I
like to do CBO creative testing right and then we've got CBO which is of
course you know CBO to to get scale now recently if you didn't know Facebook
were pushing towards the mandatory use use of favor see CBO's however from
people who are network with and they've recently said that they're not gonna
push for mandatory CBO's anymore which is obviously fantastic because I
personally like to use ad set budgets to test but um but yeah supposedly again
Facebook are not pushing towards you know mandatory CBO anymore but who knows
is Facebook anything can pretty much happen now this is the process that I'm
generally going through okay when it comes to 2020 you know and forward so
you can see here first and foremost is testing audiences and what I like to do
of course is the standard usual testing method you know just test to find
winning audiences that's all I really want to do at this stage is just to find
winning audiences with the initial creatives that I start out with then
once I've got some sales okay I like to then build out retargeting campaigns I
don't like to start off retargeting campaigns straight from the off just in
case you know we don't get any sales or anything like that it's just gonna be a
waste of my time right so I like to get the initial traction then build out the
retargeting campaigns the middle of funnel and bottom or funnel okay and
we'll talk about those in a moment then what I like to do of course is we've
only got these initial creatives here but then before I like to move into a
local our audiences and skin and further I like to set up a
abo to test different creators because if you're only relying on just one
creative then it's not going to be enough and you'll probably just get
burnt out with your Facebook ads okay and that's generally what happens people
have initial success and then when they come to scale they scale for like a week
or so and then things just fall off a cliff right because you've not got
enough creatives in there then of course I like to meet use of look-alike
audiences okay testing out local audiences to identify
more audiences and then scaling with CBO's and at the end of obviously CBO's
as well here we're using very broad audiences no targeting whatsoever you
know and those kind of things just that we can get quite a bit of scale okay
now to break things down a little bit further and of course by the way if you
do want to get access to if you do want me to send you this book okay of my new
book that's coming out then make sure you check make sure you stay to the end
to find out exactly how you can win but um let's jump straight into this okay so
the testing which is top of the funnel if you don't know what tof stands for it
means top of the funnel okay so first and foremost one always
have to do test out eight to ten audiences with two to three initial
creatives okay this is just a test that spoil it is it's casting the you know
the broad into the pond just to see if anything buys
right well you always want to do of course as well as exclude out your your
view contents at the cost purchases and page engages if you want to to target
just ice-cold audiences that way you're only everyone who sees the ad hasn't
been to your website okay they haven't engaged with your page they haven't seen
anything from you whatsoever right that's why we always exclude those out
the goal in this section here is pretty much just to find winning audiences and
find an initial creative that we can use to either scale with or test further
right that's just the first stage of testing next what I like to do some
creative testing okay as I mentioned and again this is still top of the funnel
all right so we still excluding out those audiences now what I generally do
is take the best or second-best audience from that creates it from that
initial campaign and I'd like to create a CBO and test out new creatives now
what you want to do is you want to take your best creative ok whichever it is
that you've identified from this testing phase then make iterations based on that
first-round creative so to explain this a little bit further let's say for
example you test out you've got two creatives and you know only one of them
is showing promise what we then do is create a CBO okay take that one and then
just make iterations based off that so we may just change out the ad copy and
we may change out the thumbnails we may change out the video but only change the
first three seconds what we want to be doing is then in the first round of
initial CBO creative testing we just want to make some iterations based on
that first that first creative that was showing promise okay then you would
generally what you want to just leave it for four days now the goal in this
section okay is to find new creatives you can you can
use in your main campaigns there's never no such thing as having too many
creatives the more winning creatives you have the better
okay now retargeting and a middle of funnel and bottom of funnel that's what
mo f and Bo f stands for okay I personally like to use CBO's for
retargeting it's a switch that I've made and personally I feel that they let me
get more spend okay and consistency across because Facebook will allocate
you know more spend to say your view contents and then on one day and then on
the other day it may find more opportunities with your you know page
engages didn't view content so I generally find that when it comes to
scaling retargeting I personally find that using CBO's allows you for more
scale of course they bring in most of the time the best for us right now
person you want to break these down into two CBO's one includes just your view
contents No Add to Cart Page engages no view contents 50% video views no no view
contents and then the second CBO will include generally just you're just your
Add to Cart no purchases okay now each audience will be obviously a different
ad set i don't group them together you want to find out what
one is doing the best and at these still at set level you want to have at least
four to five different creatives never rely on just one creative in your
retargeting you know you're always one of many having different ones talking
about different things testimonials discounts whatever it may be and as I've
put down here the goal is to educate okay about the product okay that you're
selling educate the product edit educate the customer sorry about the product or
have some sort of social proof or of course just push a discount because most
people would just be like no I ain't buying that is too expensive so if you
can offer them a discount then nine times out of ten you'll probably win the
sale okay now when it comes to scallion honestly scaling at the moment in time
guys the hardest part is getting to a point where you can scale I'm finding
that scaling is not that difficult once everything is in place the hardest part
with Facebook and cracking Facebook in 2020 is making sure that you've got
winning creatives and winning audiences everything cows in terms of you know
targeting and raising budgets and you know all these manual bidding and all
these kind of complicated things are generally not necessary personally I
think that Facebook is stripping all these down all of these you know
complicated methods and just really really just setting up CBO's which have
proven audiences proven creatives and increasing budgets is working the best
okay so generally really simple honestly taking a three best three or five
interests and creatives and putting them into a CBO now your budget will very
much vary based on the performance of each ad set at the initial stage so you
know if you've got some which are four or five X in you may want to you know
start off your CBO with more budget higher budget if they're to Exim 3x in
you know you might want to drop it down a little bit but as a kind of rule of
thumb you can have one to two times per creative okay so what I mean by that
let's say for example we've got our cost per purchase something I should have put
cost per purchase in there by the way but to explain it further I mean if your
cost per purchase okay is fifteen dollars right so you'd have fifteen
times three because we've got three creatives per ad
set let's say we've got five ad sets then your CBR budget would be two to
five okay hopefully that makes a little bit of
sense there in terms of scaling CEOs honestly there's only really two ways
but um I'm personally finding that increase in CB o--'s by twenty to thirty
percent every four to five days it's generally working a well I used to
increase CB o--'s like every two days but you know Facebook got very much
you know you'd increase it and then you things we just dropped down but I'll
find in the longer that you leave things and then increase incremental changes
it's a slow cook way of scaling but it generally works right another way if you
want to get more scale then of course is to duplicate different into sorry I
should have said into duplicate to different ad accounts and business
managers if needed so taking your best audiences best you know CB o--'s and
there's those things and then just putting them inside a new ad account
okay now if you haven't seen this I'm sure this was doing this was doing the
rounds on Facebook the Chad broad targeting let er rip style method but
honestly broad targeting once you've got enough purchases you know overnight 500
or so just move to broad targeting honestly you don't need any any interest
and he look like audiences anything like that honestly
just use just set the age ranges and then the gender and then the the country
that you want to target and most of the time these will bring out your best ROI
ass better ass ad sets honestly so start using the Chad broad targeting if at
scale if you haven't been using it at the moment in time again of course one
less value bomb for you guys is of course generally to protect yourself is
have one winning product per ad account is what I generally like to have you
know have something that's working in one out account and then once that's
winning and you're scaling that have another ad account and then test our
products on that once you find a winner again have a different ad account just
to protect yourself because if you've got all of your winning products in one
ad account and it goes down then you're you pretty much back to zero so don't
get sucked okay so hopefully you got some value from this video if you did
then make sure of course you drop a like on this video make sure you subscribe to
the and of course make sure you have the
notification bow on as well so they stay up to date with all of my latest content
okay so if you want to win the physical copy of my new book then drop a comment
down below of why you want to be successful okay it can be any reason
whatsoever but just comment down below why you want to be successful you can
enter as many times as you want as long as the reason why is different okay you
comment down below I'm gonna be peaking someone at 100% random and I'm gonna
actually mail you a copy of this book I want to sign it because I'm not that
famous but if you want me to do that I will do but if you want a copy of the
book make sure you comment down below the the reason why you want to be
successful and I'll pick someone at total random now if you want to
personally learn more from me then check out my course econ B's 2.0 you'll learn
all these strategies in depth and more if you come from YouTube use the code
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link for that will be down below as well but that is it for this video again I
hope you got some value take care and I'll see you later