In this video I'm gonna show how you can get more viewers
on your live streams, especially if you are a business.
Hi there, David Walsh here once again,
to help you grow your YouTube channel.
In this particular video, I'm gonna go through
how you can get more viewers on your live streams.
This is taken from our Saturday stream,
we go live on the first Saturday of the month
to answer your questions,
to help you grow your YouTube channel,
get more viewers, get more subscribers.
This was one of the questions from a viewer
where I reveal what you need to do
to get more viewers on your YouTube live,
based on our experience of running lives
on this YouTube channel.
So, Jamie says, as a business owner,
I'm the top 1% of my industry,
looking to grow my YouTube Lives and customers.
I'm back to YouTube, I'm doing lives,
I have over 2000 subscribers
but don't see them when I go live.
Her question is, how do I invite people to join my lives?
Okay, great question, and this is something we learned
at the beginning of lockdown.
The thing is, you've got to be consistent.
There's two things you can do,
is when you're uploading content,
and I suggest you do both upload video on demand content,
so prerecorded content, and also do lives, do both.
Again, we learned a lot during lockdown about this, that,
we have a lot of people who just want to do lives,
like with Facebook, they prefer to just do lives.
That will only get you so far,
because you don't get many post-live views.
So, like if you do a live for 20 minutes or more,
50 minutes or more, the chances of people
actually watching that 15, 20, 30, 50 minutes or an hour,
is between slim and none.
You're going to get most of the views while you're live
and then some people when they come on a little bit late,
they'll go back to the beginning and watch.
So you need to have both,
you need to have both video on demand,
so uploaded, prerecorded content and also lives.
And when you're doing your prerecorded content,
tell people that you go live.
So if you go live once a week,
like we go live once a month,
let people know on your videos
and make sure that when you tell them to subscribe,
make sure you tell them to subscribe,
that you go, make sure that you hit the subscribe button
to be notified when we upload videos
on a Tuesday and go live on a Friday.
So you're letting people know,
you're planting that seed for them,
that you're telling them you go live on Friday
and if you go live at a specific time, even better.
So you say, we go live 10AM every single Friday.
Now they know, and if they want more of your content,
they'll pop up.
And as the more content you upload,
the more people subscribe,
the more chances they will be notified
and pop on when you to your lives.
Don't just do lives, and this is the same for everyone else,
don't just do lives, do the prerecorded content
that you upload, and as a business owner,
you want to batch record that,
do four, six, eight videos in one sitting,
then upload those once a week, is what I recommend
and then do your lives once a week as well.
That's currently what we do, we upload on a Tuesday,
go live on a Thursday and then once a month,
we do our Saturday stream, the first Saturday of the month.
So let people know, is the best way to get them
to come on your lives,
and then just be consistent with that.
Okay, so Jamie says yes, my average is 45 minutes
and about 50 to 65 views they're at.
So yeah, again do your prerecorded content,
tell people that you're going live,
and if you're doing a Q and A like this,
make sure to tell them, I will answer your questions
on my lives every single week.
Whatever you go live about.
And Jamie also says, I love to pick.
Yes, exactly, what people think about going live
and uploading content is that they need to be random.
Random is the worst thing you can do,
you need to be predictable.
Like when we work with our clients,
our business clients, the first thing we do
is we set a schedule, when they are predictable.
So we loot at what day,
what time that particular day as well,
so that the audience know when to expect their content.
And that's where we get the greatest results
is that when people know, oh it come out at like 2pm
or 7pm, on Monday, Wednesday, Friday,
or every Tuesday or whatever.
When the audience knows when your content is coming out,
that's when they know when to expect it,
and they'll dive on it when it comes out.
Jamie Albernese asks, what is your thoughts
on YouTube hop-on like businesses?
It's a sharing of our YouTube Lives and plans,
hopping between them in the schedule.
Bro's Ellen has clarified that for me, she says,
it means like a Facebook hop for our viewers,
sent from one YouTube page to the next,
to see videos of that similar content.
Okay, so like a collaboration.
So if you've got like two channels
are doing a collaboration,
where one channel does one bit
and then the other channel does,
yes there is big benefits to that.
So you start one half of your video
or one topic is on here but a related topic
is on another channel
and the two people are doing it together.
Yes, there's big benefits in doing that,
especially for businesses
because then you can share subscribers,
it's not mutually exclusive.
So yeah, if you want to do collaborations
or you do channel hop,
that can grow your channel very well indeed.
Other things that we've done to help grow our live streams,
is to celebrate wins.
By that, I mean if you are a business owner,
you're helping somebody do something,
whether that's on YouTube or otherwise,
you celebrate the wins that you've helped them get.
So what we do is help the viewers celebrate
how many extra subscribers
they have got on their YouTube channel,
since the last time we went live.
So for us, when people are growing their YouTube channel,
they're doing something positive
and we're helping them celebrate that win.
This leads nicely into the next thing,
is to create a community.
So we have created a very nice community on our channel,
so if we go live, we have people coming back again
and again and again.
They're celebrating their wins,
they're having a chat among each other,
they're subscribing to each others channels,
they're watching each others content,
so they're helping each other within this community
to help each other grow.
So by creating this community of people who come back
again and again and typically will watch
all the way to the end,
we get enormous watch time on our lives,
which means YouTube will promote us even more
because they see us helping them play the YouTube game
by getting more and more watch time on our videos.
So they're putting us in front of more and more people,
who the AI thinks that we would be of interest to.
We pick up lots of subscribers on our lives
because we're helping YouTube play that YouTube game.
And when someone new comes in, they see our content,
they see the value that I'm giving to our community
and they come back time and time again,
every time I go live.
And so this builds on top of each other,
we get that snowball effect
and we get more and more people coming onto our lives.
because we're creating that sense of community,
YouTube are promoting us more,
we're building up our community even more,
YouTube promote us even more,
so our lives get even more popular.
So what can you to to celebrate wins
and create a community on your lives?
Let me know in the comments area bellow.
Also, what tips do you use
to grow your lives too.
Maybe I've missed a few,
pop them in the comments area below
and the best ones will be added to another video.
And if you are new to this channel,
make sure to hit that subscribe button,
smash that notification bell to be notified
when we upload videos every week.
And if you wanna get even more from your YouTube lives,
make sure you watch that video right there.