Gift cards give customers a way to support the brands they love and provide you with
more cash flow.
I’m going to take you through the quick and easy gift card setup in the Shopify admin
today.
After you follow this guide, customers will be able to purchase digital gift cards on
your online store.
Hey everyone, I’m Aly!
Before we get started, it’s important to remember that gift cards can only be redeemed
through sales channels that use the Shopify checkout - like your online store, the POS
or the Buy Button.
If your customer buys your products through a sales channel that has a checkout on a third-party
website, like Amazon, the gift card cannot be redeemed.
All gift card payments must be processed through Shopify checkout.
Let’s move over to the Shopify admin and get started by enabling gift cards.
From your Shopify admin click Products.
Then, click Gift cards.
On the new page, you have the option to Sell gift cards or Send Gift cards.
I’ll cover issuing free gift cards in the next video, which is a great option for promotions,
contests or offering store credit.
For now, click Sell Gift cards.
The next step is to create a gift card product for customers to purchase.
Edit the gift card’s title and include a brief description.
Then click Add media or drag and drop an image or media file.
It’s good practice to add an image to create a better shopping experience on your online
store.
If you’d like a free high quality image of gift cards for your own store, visit Burst.shopify.com.
If you include an image with your gift card product, this image is only shown on the online
store.
The default image showing here is what customers will actually see when they’re sent their
gift card.
Next, there’s a few default denominations created already in the currency of your store.
Each denomination is saved as a variant.
Hit the trash can icon to remove variants, or click Add denomination to create a new
variant.
Make sure that the denominations you offer make sense for the products that you’re
selling.
Here I’m adding a new 30 dollar denomination.
If the average product in your store costs about 200 dollars, then it’s best to add
denominations of similar value.
Since customers can’t choose custom denominations, it’s best to add new variants with a variety
of values.
I’m going to leave the Search engine listing preview as is, but you can edit this section
if you’d like.
Under Product availability, click Manage and select the sales channels where you’d like
to make your gift card available for purchase.
You can also click the calendar icon beside Online store to set a specific publishing
date if you’d like.
Keep in mind you can only add this product to the navigation menu after it’s been published.
The details you see under Organization are optional, but let’s quickly go through them.
First, there is Product type which is a category for the product.
You can use the product type as a condition for an automated collection, or to filter
products in the Shopify admin.
The Vendor is the manufacturer, wholesaler, or other vendor for the product.
Since this is your own gift card, you can enter your own business name here.
You can also add the gift card directly into a manual collection by searching in the collection
field.
Finally, Tags are searchable keywords associated with your gift card.
Tags help customers find your product through your online store search, and you can also
use them to create automated collections.
When you’re done adding information, click Save.
Now that your gift card is saved, I’m going to show you where to find the gift card in
your Shopify admin.
Click Products, then click Gift cards.
After you sell gift cards, you’ll see them listed here with details on value, customer
information and more.
For now, click Gift card products.
From here, you can create a new gift card or edit existing ones.
I’m opening the gift card I just created.
On this page, make any edits that you need to the product details.
If you scroll to the variants section, you’ll notice new options available for editing.
Your variants may look different if your store has only one location.
To add a new denomination, click Add variant, and enter the new value.
Be sure to adjust the pricing to match the value as well.
Then click Save.
Click the arrow to go back to the product page and scroll down to the variants section.
Right now, the denominations are out of order.
To adjust this, click More options, then Reorder variants.
Then drag and drop the variants in the order you’d prefer and click Save.
At the top of the page, click Preview to see what the gift card will look like on the online
store.
How your gift card is displayed depends on the theme you’re using.
This example shows the free Shopify theme Debut.
Right now, customers can find your products through the online store search, or through
any collections you've added it to.
For example, this gift card is included in the Gifts & special events collection, which
is listed in the navigation bar.
You can also try highlighting it on your home page using the theme customizer.
Again, depending on what theme you’re using will determine what editing options are available.
Now that your gift cards are ready to purchase, subscribe now for the next video to learn
how to manually issue free gift cards.
And for more information, visit help.shopify.com.