- Seven practical content marketing tips.
Content is one of the key aspects for SEO.
And as they say, content is key.
And in theory, if you have a lot of it,
it creates more opportunities for you to rank well.
Because like I said, "in theory."
Let's go over practical tips
that'll help your content perform better.
Tip number one, content isn't king,
but fresh content is king.
If you write content and you rank really well,
and really high up on Google,
don't expect it to last forever.
If you write content
and you rank really, really high in Google,
don't expect it to last
unless you keep your content fresh like Wikipedia.
If you can continually keep your content fresh
and update it, and not by just a few words or pictures,
but instead, continually really improving
and making it the best user experience out there,
you're going to have a better chance of improving your rankings
and staying up there in the long run.
The moment you stop updating your content
will be the moment that your traffic keeps struggling
from an SEO standpoint.
Tip two, content shouldn't be written for search engines.
And writing content for users isn't enough either.
It has nothing to do with rankings or traffic.
Why?
Because when you write content,
eventually your traffic will be going up and you'll find
that it won't drive as much sales or leads as you expect.
So what do you do?
Well, you could try to sell to your audience
through things like exit popups,
but keep in mind, people came to read that page.
So the best solution, write content that converts
and adjust your content to also talk
about your products, your services, and blend them in
when it make sense.
This way, you can get traffic and revenue.
So for example, if I have an article that talks
about SEO tips and seven SEO tips,
I'll also say if you're struggling to implement these tips
check out my ad agency, NPDigital.
We are ranked the performance marketing agency of the year
because we help people crash it with their SEO.
So click here if you want to work with us.
You see how I'm blending it in?
I can also do that for videos like this as well.
Tip three, a picture still says a thousand words.
Even if search engines prefer text over visual images,
from infographics to animated GIFs, you'll want to use images
that convey your message when possible.
It drives way more engagement and back links,
both from a social media perspective and a SEO perspective.
A great example of this,
this is a animated graphic of a cheetah running.
Using tools like Canva,
you can make more content that's like this, and is visual.
Tip four, if you don't have something new to say,
figure out something else to say.
Just think about it this way,
there are over 1.2 billion results for the term
auto insurance in the United States.
Yet there are only 165,000 people
in the United States searching for that term each month.
To give you a perspective,
there are 7,272 times more results than searchers.
And just like every other topic on the web,
it's been beaten to death
and no one cares for another auto insurance blog post.
You either need to say new stuff to talk about,
or you need to showcase the information in a different way
such as a visual infographic to make it stand out.
You can also use tools like AnswerThePublic
to find new topics that people are interested in
that are up and coming,
so you can also create getting content on that
instead of regurgitating
the same old information over and over again.
Tip five, spend more time promoting your content
than writing it.
Follow the 80/20 rule.
If it takes you two hours to write a piece of content,
spend eight hours promoting it.
Now it doesn't have to be exactly that way,
but you get my point,
spend more time promoting the content than writing it.
Content marketing is competitive
so focus on unique ways to promote whatever you produce.
I leverage email marketing push notifications
and social media as my main strategies
for promoting my content.
And speaking of emails, this gets me into tip six,
don't forget to collect emails.
The easiest way to get more engagement
on your content is by sending out email blast.
Whether you're collecting emails from a link tree,
tools like that, or exit popups,
or even content upgrades, you need to collect more emails,
and don't rely on one email collection method,
use as many as possible as it adds up.
Typically, if you're getting a hundred visitors,
you're doing a good job,
you'll collect two to three emails.
Tip seven, I want you to repurpose your content
so you don't get burned out.
You aren't just using content for your blog,
you're also using it for social media or even podcasting.
It's too much work to create content that's unique
for each channel, so repurpose.
I tend to create video content first
and then I take what's popular
turn into blog posts, podcasts.
I even create, you know, infographic space off of that.
And then sometimes I even take the videos
and slice and dice it, and use it as Reels or quotes.
And if I have good quotes, I'll capture them
as images and post them up on social media as well.
And this helps getting the most amount
of brand awareness and traffic
by just doing something simple, repurpose your content.
Now, if you need help with any of this
check out my ad agency, NPDigital, where we help companies
with their traffic and their digital marketing.
If you have any questions, leave a comment,
I'm here to help.
If you enjoy the video, like it, share it,
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Thank you for your time.