Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business
and life that you love and snuggle with and kiss and marry.
All that good stuff.
And this is Q&A Tuesday.
That means there’s questions and there’s answers.
And today’s question comes from Nonny and she writes:
“Aloha Marie.
I’m 45 years old, a mother of 5, and I just graduated from massage school.
I’m looking to start my own business and build clients but I don't wanna sound like
every other massage place in the area, so how do I stand out from the rest?
Everybody uses the words therapeutic, relax, get away.
Those are great, but I need to find something amazing to say.
I know I’ll be successful, I just wanna be unique.
Mahalo, Nonny.”
Nonny, this is an awesome question.
You know, when you’re first starting out in business it really can feel like everyone
is saying and selling the same old thing.
And as you already know, being a samey in business is just a recipe for disaster.
So when you’re finding it hard and struggling to come up with with what to say to sound
unique, I think the best place to start is with what I call the 4 P’s.
So P number one is your purpose.
This is your story, your reason for being.
P number two is all about your principles.
In other words, what you stand for in your business.
P number three is about the people, that’s who you stand for or your ideal clients.
And P number four stands for what pisses you off.
In other words, what really frustrates you about your industry, the other products or
the other services that you’re competing against?
So here’s the thing about these 4 P’s.
They’re amazing because it really helps you really unearth what’s unique about you
and it can help you articulate your uniqueness in your copy.
In other words, the words that you use to describe your business.
Now, two quick caveats about these P’s.
Number one, since this is a short video I don't have time to go in depth on all of the
P’s, but you should do this in your business on your own time.
And number two, when it comes to writing your copy or talking about your business, you don't
need to reflect all 4 P’s in every little bit of your copy.
You can just pick one as a jumping off point.
So let’s play.
We’re gonna pick 2 of your P’s to brainstorm some unique copy, and this is what you can
do for yourself at home.
So let’s say at this point in your business you’re pretty standard.
Right?
You’ve got the same massage tables, you’ve got the same hot rocks, you’ve got the same
whale sounds.
And where you really differentiate yourself is in your purpose or your story and your
people, the people you serve.
Now, we know from your story that you told us in the beginning, you’re a busy mom,
so of course, that’s part of your purpose.
Now I’m just making this next part up.
Let’s imagine that your people, the ideal customers that you serve are also busy moms
who are totally stressed out.
Yes they love their kids, but they also fantasize about some alone time.
So instead of saying relaxing and therapeutic, let’s dig a little bit deeper.
What’s her idea of relaxing and therapeutic?
Probably it’s time away from her kids.
What stresses is she looking to get massaged away?
Maybe it’s everyone saying, “Mommy!
Mommy!”
Maybe it’s waking up every day at 5am or always having to make school lunches or never
having a second alone.
Just make a list of all the ideas that come to mind and then we’re gonna put them to
use.
So instead of a picture of hot rocks that says “come relax,” how about that same
picture that says “the ultimate kid-free zone”?
Instead of “release your stress,” how about “45 minutes of no one saying, ‘Mommy!
Mommy!’”?
Or “because you deserve a nap too.”
Or how about some of these?
Again, we’re just brainstorming here.
“Wish someone would give you a time out?”
“Where ‘gotta pack lunch’ stress melts away.”
“Slipped on a Tonka truck?
We’ll fix you.”
Obviously these are made up examples about your made up ideal client.
The point here is you can go back to any of your 4 P’s and generate loads of ideas.
And if you want a little more help writing totally unique copy that makes you samey proof,
get your butt over to TheCopyCure.com.
It’s an awesome, in depth training program and if you sign up you’ll get some free
writing tips right in your inbox.
So let’s land this plane now on a tweetable.
“If you want your business to stand out, samey words are the first thing to cut out.”
That was my A to your Q Nonny, I really do hope it helps.
Let us know how it goes.
And now I would love to hear from you.
How do you find the words to sound unique and to stand out?
And if you like what we’ve shared today, take any of your 4 P’s and brainstorm.
As always, the best discussions happen after the episode, so head on over to MarieForleo.com
and leave a comment now.
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Stay on your game and keep going for your dreams because the world needs that special
gift that only you have.
Thank you so much for watching and I’ll catch you next time on MarieTV.