How amazing would it be if you saw your sales jump by over 300%
annually while paying seven times less on your customer acquisition?
Pretty amazing, right?
Well, these are some of the amazing results companies
like Pura Vida bracelets have experienced by working
with an Instagram influencer.
In this video, I'll share with you five influencer marketing
tactics to help you build your empire and drive sales
to your business as well.
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You're probably no stranger to Instagram, and you may
have heard some of the amazing success stories of brands who are
able to experience exponential sales growth on account of
working with an influencer.
Influencers are individuals that have amassed and impressive
audience of followers who look to them and trust their opinion
about products, services, and other related topics.
From a marketing standpoint, finding the right influencer
and partnering with them to help spread awareness to your
brand could prove to be exactly what you need in order to allow
your business to take off.
Let's dive right in and explore these five influencer
marketing tactics on Instagram that drive sales.
Number one homework, homework, homework.
Your research is one of your most important weapons as
it has the ability to pave the way for a successful
influencer marketing campaign.
When you're first looking to work with an influencer, you'll
want to approach this with a talent scouting mindset.
It's very similar to a sporting scout looking for the next
champion or a record label on the hunt for the next musical icon.
Finding the right influencer can bring immediate results to
your business and failure to align with the right influencer
can unfortunately be money down the drain when it comes to your
social media marketing strategies.
Keep this in mind.
A person is not an influencer because they
have a lot of followers.
What makes them an influencer to your brand?
It's the fact that they and their audience can relate
to what you sell or offer.
This is the only time they should be considered an influencer to you.
If you sell high quality winter jackets, which only
ship within Canada, partnering with a surfboard enthusiast in
California, because they have 1 million followers will bring
you little to no results because their influence in the audience
don't necessarily correlate with your business or products.
Know your influence.
Explore their content.
Read the comments on their posts, observe the engagement and see what
works best with their audience.
If after you've done your research, you find the influencer to be
a good match for your brand, then you've cracked the first
code to what may potentially be a successful campaign that will
drive sales to your business.
Number two, enable customization when planning your influencer
marketing campaign.
It's really easy to orchestrate all facets of the project, according to
your brand, your brand's objectives and your brand's identity.
And rightfully so.
However, the most successful influencer marketing partnerships
and campaigns are the ones that allow the influencer
to express themselves in their genuine, authentic way.
You want to be careful not to suppress their creativity for the
mere sake of mirroring your brand.
This can cause a negative effect on the campaign as the
influencer's audience can easily detect that the influencer is
being scripted and molded by the brand that they partnered with.
These filtered campaigns typically end with lower engagement
rates and in the worst case scenario, negative comments
and overall sentiment towards the influencer and the brand.
Leave room for some customization and or creative input from
the influencer, simply because nobody knows how to engage
their audience better than them.
Also, remember when you're marketing through an influencer,
you're not talking directly to your consumer, you're talking to
your consumer indirectly through the voice of an influencer.
If done successfully, it will almost feel like a really
cool advertising translation.
Number three, incentivize the influencer.
In 2017, the co-founder and CEO of Pura Vida bracelets, Griffin
Thall made a huge discovery when it came to his company's
brand ambassador program.
After analyzing the data of actual sales that his influencers were
bringing in for the company, here's what he found out.
75% of his influencers, which he referred to as reps had
never made a single sale.
Yikes.
What made this discovery even more troubling was the
fact that the company was sending these influencers
free swag in order to promote and influence their audience.
But unfortunately that wasn't happening.
After expressing how terribly painful this realization was,
griffin concluded that he needed tiers to avoid tears.
Creating incentivized tiers amongst influencers proved to
be the golden solution that very soon resulted in a 300%
increase in sales year over year.
Now you might be wondering what really changed.
Pura Vida bracelets created an incentivized
framework that would reward influencers at various levels.
Based on the results they brought into the company, influencers were
so excited and motivated to reach these tiered levels of rewards
that they began really influencing.
And the rest was history.
Consider using incentives that will bring excitement to
your brand influencers and see the awesome growth that you
can achieve with your sales.
If you want to learn how to grow and monetize your Instagram
account, then sign up for this free workshop with field tested
Instagram marketing tips.
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Number four, squeeze value out of your content.
So you did your research and you found the perfect influencer
for your marketing campaign.
They're a creative powerhouse and you've encouraged them to
tap into their creativity and use it to their advantage.
You even managed to get them really excited about your brand
or your products and services with some really cool incentives
while they produce the content.
And now it's in your possession.
What do you do now?
As the old saying goes, when life hands you
lemons, you make lemonade.
A great way to see impressive results with your influencer
marketing campaign is to maximize the value of the content produced.
In other words, you want to squeeze all the goodness out of
the content and waste nothing.
You can accomplish this by posting the content on
your social media pages.
And in some cases, cross posting on the influencers page as well.
You can even create mini versions and snippets of the content,
if you're dealing with videos.
Whatever the case may be, just ensure you have explored every
possible way of utilizing the content so you're getting
top value for your dollar.
Number five T L C.
Talk, listen, connect.
Every successful relationship needs a little TLC.
Once you've completed a successful influencer marketing campaign,
you'll want to make sure you follow the TLC step in order to
build a good relationship with the influencer and learn how
you can achieve even greater results for your future campaigns.
Let's break down the TLC acronym.
Talk, have a followup conversation with the influencer and just
gain a sense of their overall thoughts about the campaign.
Did they enjoy it?
Did they like the product or service themselves?
Was there any private feedback from their audience that they're
willing to share with you?
This conversation may prove to be extremely valuable when it comes
to planning future campaigns.
Listen, now that you've asked the questions, listen to the
feedback, but I mean really listen.
What is the influencer saying?
What are they not saying?
Can you spot any trends in the comments, on their
posts regarding your brand?
Listening with your ears and your eyes, we'll provide you
with critical information that helps you develop a strong
campaign every single time.
Connect, once you've completed the campaign, there's no
harm in reconnecting with the influencer from time to
time to explore any further possibilities or opportunities
that may exist between you.
A trusted relationship is much more beneficial in the long run
than a one and done project, especially if you both enjoyed the
process and saw amazing results.
Nurture the relationship as best as you can and the influencer may
even become a loyal customer or fan of your brand, who promotes your
products organically in the future.
This amazing cycle can increase sales while decreasing
customer acquisition costs.
Who knew TLC actually offered good ROI.
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